Reliance Jewels, one of India’s most trusted jewellery
brands, has launched an exquisite collection of fine jewellery, “Kaasyam”, to
mark the beginning of this festive season. The collection is inspired by the
Art and Culture, Temples and Architectural Marvels that personifies Banaras’
rich heritage, tradition and beliefs.
Customers get to choose from a
variety of intricately designed and tastefully crafted jewellery pieces themed
on art forms of Kashi Vishwanath Durga Kund temple, Ratnesh Mahadev temple,
Vishalakshi & Buddhist temple, Ramnagar Fort, Tulsi Ghat, Ancient Gateways
& Jantar Mantar, along with the Banarasi Saree, Ganga Aarti, Ganga Ghat, and
the vibrant & beautiful art forms of Gulabi Meenakari & Repousse.
To continue with the design legacy
and to make the festivities of Navratri, Durga Puja, Diwali & Dhanteras as
well as special occasions like weddings even more special for their customers, Reliance
Jewels has launched this magnificent collection that celebrates the rich
cultural heritage, architectural marvels and arts of Banaras in the form of
beautiful necklaces, earrings and bangles in Gold and Diamond.
The collection offers an extensive choice where
customers can choose from the splendid and luxury-oriented opulent choker sets;
to long, intricate and elegant necklace sets; to delicate and beautiful
necklace sets and bangles. There is a wide range to suit various occasions and
budgets. The design in Gold collection includes exquisite heritage and temple
style jewellery with Meenakari art, antique and yellow gold finishes, and also
very intricate filigree style jewelry in yellow gold and antique finishes. The diamond
sets are crafted perfectly for your festive, bridal and contemporary looks.
A glimpse of the collection: https://www.youtube.com/watch?v=NCg3GFb7cvc
The
various splendors of Banaras captured in Kaasyam collections include:
Banarasi
Saree Collection: Banarasi sarees are among the
finest sarees in India and are known for their gold and silver brocade or zari,
fine silk and opulent embroidery. Few of the exquisite gold and diamond sets
are inspired by the detailing and the intricate craftsmanship of the Banarasi
saree.
Gulabi
Meenakari Collection: It is one of the rarest crafts in India
that is practiced in the by-lanes of Banaras, near Gai Ghat. This art was brought
to the city of Varanasi by Persian enamellists during the Mughal era
around the early 17th century. The word 'meena' is the feminine form of the
Persian word 'Minoo' and means 'heaven'. It refers to the azure colour of
heaven. The jewellery pieces inspired by this art form is vibrant, unique and a
perfect adornment for the woman of today.
Kashi
Vishwanath Temple Collection: This temple collection is based
on one of the most famous Hindu temples dedicated to Lord Shiva. Structure of
the Mandir is composed of three parts. The first compromises a spire on the
Mandir of Lord Vishwanath or Mahadeva. The second is gold dome and the third is
the gold spire a top Lord Vishwanath carrying a flag and a trident. These
intricacies have been added into the beautiful necklace sets that is inspired
by this temple.
Ancient
Gateways Collection: Banaras is a visual delight to everyone
with an eye for detail. Be it the fascinating old narrow lanes, or indigenous
house structures, or magnificently engraved temples; what makes the first sight
of the city most welcoming is the intricately carved ancient gateways. A symbol
of divinity brought alive with the carving of lotus buds have been captured in
the necklace sets crafted by us too.
Ganga
Aarti & Ghats Collection: Ghats in Banaras are
riverfront steps leading to the banks of the River Ganges. The city has 88
ghats. Our collection inspired by Ganga aarti and the ghats are a visual treat
and an ode to the divinity of these ghats.
Ramnagar
Fort Collection: Divinity is one of the most passionate
expressions of love. And Ramnagar Fort is one such manifestation of love for
beauty. Carved in the Mughal style, this royal palace is the living testament
of how beauty can be found in every aspect of life and that is exactly what we
have tried to incorporate in the jewellery pieces inspired by the Ramnagar
Fort.
Jantar
Mantar Collection: Banaras is a place of many
hidden treasures. And Jantar matar is one of them. Built in the year 1737 by
Maharaja Jai Singh, it’s an architectural marvel that’s as timeless and as
divine as the holy city. A convergence of everything spiritual and cultural.
The necklace inspired by this marvel is a standout piece and is sure to be loved
by any gold enthusiast.
Commenting about the new
collection, Sunil Nayak, CEO of Reliance
Jewels said, “Festivals are an integral
part of Indian Culture and Dhanteras, Pushya Nakshatra, Diwali are amongst the
most significant festivals celebrated in our country. The purchase of gold is
considered auspicious during Dhanteras and we are pleased to offer “Kaasyam”,
our exquisitely created ornate collection inspired by Banaras to continue our
design legacy in jewellery. Each gold and diamond necklace & earrings in
this collection are unique and represents different art, tradition and heritage
of Banaras. We are offering the Kaasyam collection ahead of the auspicious
festival of Dhanteras for our customers, to cherish the festive season with their loved ones adorned with the most
exquisite and artistically enthralling designs that epitomizes luxury,
grandeur, purity and art”.
Kaasyam collection is available at Reliance Jewels outlets across India. You can shop at Reliance Jewels showrooms and also avail a special offer of up to 30% discount on Gold jewellery making & Diamond jewelry value. Our stores at all locations have implemented safety guidelines and sanitizing measures to keep the families visiting the stores safe.
Select designs from this stunning collection can be exclusively bought online at Reliance Jewels website https://bit.ly/3A0D7RS and customers can also experience the Virtual Try-On option from their homes too.
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