Sirona Hygiene Leading the Menstrual Cup Revolution in West Bengal

Sirona Hygiene has always been on the top of their game for breaking the taboo around intimate and menstrual hygiene issues for women, with their innovative products. West Bengal is one of the top three states for sales for Sirona Hygiene in the feminine hygiene category. The sales from West Bengal on the brand’s website have doubled since the beginning of 2021. Additionally, Amazon, the leading marketplace for sales, has seen a 63% increase in the sales for Sirona Hygiene’s menstrual cups since January 2021.

Being an end to all the rashes, stains and restrictions on physical movement, menstrual cups offer the perfect solution with the menstrual problems that women face. FDA approved and made of 100% medical grade silicon, Sirona Hygiene’s menstrual cups are also an environmentally friendly option as they save thousands of pads from going to landfills. Moreover, as one cup lasts for up to 10 years they are also an extremely pocket friendly option. Realising these undeniable benefits, over 6,00,000 women from both urban and rural towns have already switched to Sirona Hygiene menstrual cups.

Unfortunately, many women are still hesitant to switch to using them due to certain myths surrounding menstrual cups. However, Sirona Hygiene has made it their mission to help them bridge the gap and improve feminine hygiene standards. Leading the menstrual cup revolution, Sirona Hygiene is orchestrating awareness campaigns and organizing training sessions by experienced medical experts.

“Our endeavour is to increase awareness on sustainable menstruation through cups, so that women across the country can make an informed choice about the switch. West Bengal is in our top three markets in India for menstrual cups and we promise to support and encourage the women through their menstrual health journey. To meet the immense demand, we’re soon going to be opening a warehouse in the region to reach our customers from West Bengal and the North East faster. Our journey through the years and years to come is aimed at making the right solution accessible to more women, and minimising environmental impact” Deep Bajaj, Founder and CEO of Sirona Hygiene.

Sirona Hygiene also takes their social responsibility seriously with their initiative to donate 1 Re from every Sirona Hygiene & PeeBuddy product sold towards NGOs and institutions that provide menstrual hygiene solutions to underprivileged girls and women across India. With this, Sirona Hygiene aims to help at least 1 million underprivileged women in India, Malawi and Nepal by improving their menstrual management conditions over the next five years.