With the purpose to make a meaningful difference, Vicks has pledged to keep Dr. Bhosale’s #TouchOfCarestory alive bycontributing towards building a hospital in his memory
Vicks, a brand synonymous with
family and care, today launched the third edition of its iconic #TouchOfCare
campaign series joined by celebrities Shraddha Kapoor and R. Madhavan on the
eve of National Doctors’ Day 2021. The past year has been challenging for many,
and it is our Doctors who have carried us on their shoulders of hope, by
selflessly caring for us, and our loved ones.
In
addition to sharing Dr. Bhosale’s inspiring story, Vicks has also pledged to support
Mrs.Bhosaleto help build a pediatric hospital in memory of her husband's
extraordinary acts of care. Committed to making a meaningful difference and
step up as a #ForceforGood, Vicks continues to support India’s fight against
Covid-19through P&G’s Suraksha initiative. Under this initiative, P&G recently
contributed towards 1 million vaccination doses for 5 lakh citizens in partnership
with state governments and local authorities.
Dr. Priyanka Dnyaneshwar Bhosale, Wife of the late Dr. Dnyaneshwar Bhosale shared, “It was difficult to see my husband take his last breath and my prayer then was that somehow he would receive the healing hand of care just like the one he selflessly extended to many children. I thank
Celebrity Shraddha Kapoor shared“A silent touch of care speaks a million words and our doctors have been an example of the powerful, life-saving impact it can have on many lives. Thank you to our medical warriors across India and to your families. You have been our strength and hope during this tumultuous time. This National Doctors’ Day, I stand with Vicks and pledge to keep the #TouchOfCare acts of our doctors alive so their care lives on.”
Celebrity, R. Madhavan, added, “Being a witness to the Vicks #TouchOfCare campaign has filled my heart was filled with gratitude towards our doctors and healthcare workers and their extraordinary acts of care during this time and always. It is time for us to keep their #TouchOfCare alive so that this care lives on”
Himanshu Tewary, Senior Director and Category Head, Personal Healthcare at Procter & Gamble said, “Our doctors have given a new meaning to humanity during these challenging times, and their selflessness deserves lifelong gratitude. Vicks #TouchOfCare is a reminder of the extraordinary acts of care, courage and bravery of each one of our doctors, those with us, and those who we have lost. As a society, it’s time to rise together and give back to our doctors’ community for all they have done for us and our loved ones by preserving their #TouchOfCare for generations to come.”
You can watch the film here: https://rb.gy/uk8dzm
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