Infinix launches S4 with 32MP selfie camera and triple rear camera with 1200 wide angle lens, also introduces fitness device X BAND 3

Infinix launches S4 with 32MP selfie camera and triple rear camera with 120⁰ wide angle lens, also introduces fitness device X BAND 3

Both devices incorporate a range of category-first features, S4 priced at INR 8999/- and X BAND 3 priced at INR 1599/-

• S4 features AI enabled edge detection, processing and beautification
• X BAND 3 the only device in its category to offer color display

Infinix, a premium smartphone brand from TRANSSION Holdings, has announced the launch of its latest device S4 in Kolkata. Promising to redefine the social media experience of smartphone users in the ‘City of Joy’, S4 offers the best camera experience in its category, besides introducing several premium features at a competitive price point. Infinix S4 will be the first smartphone in its segment with a 32MP selfie camera and a 13MP+2MP+8MP Triple Rear Camera with wide-angle lens. The front camera features the largest selfie camera sensor-size in its segment apart from being equipped with AI-enabled auto scene detection and beautification. The phone is currently available in colors of Nebula Blue, Twilight Purple and Space Gray. It is available in 3+32  GB variants with a 3-in-1 card slot that  can support dedicated micro SD card slot upto 256 GB.  The phone is priced at INR 8999/- and is available on Flipkart from 28^th May 12:00 pm onwards.

Camera: S4’s AI selfie camera gives out the perfect images through a combination of cutting-edge and first-in-class technologies. S4 selfie camera has biggest sensor size of 1/2.8inch in the segment and it uses 4-in-1 Ultra pixel technology to bring 1.6μm big pixel. Beauty mode analyzed through 256 facial points, AI Portrait are some of the features that place S4 way ahead of its competitors. S4’s portrait selfie feature uses AI to identify and highlight the subject of the image, resulting in detailed, clear and stunning picture quality. It also clicks good low-light selfie with f2.0 aperture and screen flash.

On the rear, S4 comes with 13MP primary lens with f1.8 big aperture, 2MP depth sensor and 8MP wide-angle lens. The ultra-wide angle lens allows for much wider image capture as compared to other phones. Through its 120⁰ Wide angle lens instead of the 78^o lens used in most smartphones, S4 allows for perfect group pictures without much squeezing in or space adjustment. It solves a major pain point of smartphone users in India, where 6 out of 10 pictures taken with mobiles are selfies, a majority of them being group photographs. In fact, 66% users in India state ‘fitting in everybody in one frame’ as the biggest issue they face. With Customizable Bokeh, users can control the amount of blur they want to make the subject stand out better. With Quad-LED flash option rather than Dual-LED, S4 is able to offer better picture quality even in poor light conditions. It comes with auto scene detection across eight modes including portrait, text, night, backlight HDR, blue sky, sports and others.

Display: S4 comes with large 6.21” HD+ drop notch screen with 19.5:9 aspect ratio that gives end-to-end access of the screen with 89% Screen to body ratio. It has a sleek structure with a width of just 7.9 mm and weighs lightly at 155g. S4’s 500 nits brightness and 1300:1 contrast ratio brings out the best of videos. The device has a Dual 2.5D Glass body on both sides and its curved edges merge with the display screen. A golden rim around the cameras and the sparkling effect of the colors enhances to its subtle charm. The phone’s design developed through a 6-stage analysis process that evaluated various parameters to offer comfortable handling and pleasing aesthetics.

Performance: S4 is a completely performance-oriented phone, built to suit the multi-tasking and heavy usage needs of current smartphone users. It runs on Android Pie 9.0, boosted by XOS 5.0 Cheetah OS layer. XOS 5.0 makes the ‘Infinix’ experience stand out, by enabling fast and intuitive user engagement experience. A 4000mAh Battery with AI-enabled smart power management and 12nm Helio P22 2.0GHz Octa-Core Processor guarantees a smooth performance even with continuous usage over a long period. S4’s unique AI enabled operations enables intelligent load deduction and dynamic re-allocation of system resources. This helps to facilitate seamless execution of heavy activities, for instance playing PUBG or other games. Additionally, Fingerprint Sensor and Face Unlock features that detects 1024 facial points ensures complete security which is a priority for many smartphone users today.

Essentially, S4 captures the vision of aspiration+innovation, promising a top-notch smartphone experience at unbelievable price.

X BAND 3: Infinix has introduced the wearable smart device X BAND 3, a premium smart Fitness Band that offers comprehensive and real-time monitoring of variables such as heart rate, BP monitoring, sleep and activity tracking, Oxygen levels, calorie intake, outdoor running, step counting etc. It is the first device to feature a color display in its price category, apart from offering viewers updates on weather, sets Smart task reminders, offers remote-music control, Smart touch key etc. The device has battery-life duration of 20 days. Users can access the features of X BAND 3 under a centralized Infinix LIFE application, which adds to the ease. X BAND 3 is priced at INR 1599/- and is available on Flipkart from 4^th June 2019 onwards.

Commenting on the launch, Mr. Anish Kapoor, CEO, Infinix India, said “Infinix’s product ecosystem fits right into this preference segment, and we have always received positive response towards our products from the city. It also serves as the perfect epicenter to expand our operations into Eastern India, which is pivotal to our vision for the entire Indian market. With S4, we aim to have a breakthrough in the below 10k smartphone segment, which has great demand but experiences limited to non-existent competition till now. Simultaneously, our aim is to introduce Indian consumers to Infinix’s larger product ecosystem, which we have initiated with the launch of the X BAND 3. It is perfectly suited for the new Indian spirit that prioritizes a healthy lifestyle and looks for accessories that can help them remain fit and active.”

About Infinix Mobiles

Founded in 2013, Infinix is a brand from Transsion Holdings, one of the world’s largest smartphone manufacturers and a leader in emerging markets globally. Infinix develops devices which offer a premium smartphone experience at significantly lower costs. The brand has presence in 36 countries across emerging markets of Africa, Latin America, MENA region, South and South East Asia. It was listed among the Top 30 most admired brands in Africa in a listing released by the British Business Magazine African Business.