Xiaomi became no. 1 smartphone brand in India in Q3 2017 as per IDC Q3
2017
India’s No. 1 smartphone brand,
Xiaomi, today launched Redmi 5A in Kolkata, starting at INR 4,999. The Redmi 5A
comes with a metallic matte finish and features a dedicated microSD card
slot for storage expansion.
Xiaomi’s
latest launch offers a great all-round experience for users looking for their
first smartphone. Redmi 5A is powered by the Qualcomm® Snapdragon™ 425
quad-core processor and a dedicated microSD card slot that is expandable upto
128GB, a feature specially customized for the Indian consumer. The 2GB RAM +
16GB storage variant is priced at INR 5,999 and the 3GB RAM + 32GB storage
variant is priced at INR 6,999. To celebrate the contribution of Mi fans that
has helped the brand emerge as Number 1, Xiaomi is offering the 2GB RAM + 16GB
storage variant for INR 4,999 for the first five million units. Redmi 5A will be available from 12 noon, 7 December
2017, across Flipkart, Mi.com, and Mi Home stores, followed by offline
retailers including Mi Preferred Partners in the subsequent weeks.
In addition
to this latest launch, Xiaomi also recently announced that it has become the
number one smartphone vendor in India, as per IDC’s latest Quarterly
Smartphone Tracker, Q3 2017. With a market share of 23.5% and having
shipped 9.2 million smartphones in the quarter, the company has become the
fastest growing smartphone brand in India with a growth rate of nearly 300%
percent year-on-year. A new report from International Data Corporation (IDC)
also states that Xiaomi is the leading smartphone vendor in the top 50 Indian
cities in Q3 2017.
Xiaomi’s
commitment to India is a message that has been reiterated by the brand over the
years, and the company recently extended this commitment further by announcing
its third manufacturing plant in India in addition to the two existing units.
The manufacturing unit is a dedicated Power Bank facility in partnership with
Hipad Technology in Noida, Uttar Pradesh and the production capacity for the
facility is nearly 7 Power Banks per minute during its operational hours.
Manu Jain,
Vice President, Xiaomi and Managing Director, Xiaomi said, “Our commitment to India is the
key reason that Xiaomi has been able to achieve market leadership in the
smartphone segment in India. We believe in making customized and high-quality
products extremely accessible for everyone. The support that we have been
receiving from our Mi fans is extremely humbling and we will strive to provide
them with high end technological innovation. Our journey here has just started
and we look forward to creating many more milestones.”
Raghu Reddy,
Head of Online Sales, Xiaomi India, said ““We are extremely proud to have achieved the number one position in
the smartphone brand in India and also, continue to be the number one brand in
the online space. Being an internet company, online sales is an extremely
important aspect for Xiaomi, and hence in addition to Mi.com we have been
working towards increasing our presence via different ecommerce platforms. With
this, we further intend to make Xiaomi products easily available and accessible
to Mi Fans.”
Xiaomi has
worked extensively to diversify their product portfolio, and has launched
different products in the last few months to cater to different budget
segments. A few of their most recent launches include:
Mi A1 launched in collaboration with Google
and is Xiaomi’s first device to run on the evolved Android One program. The
phone offers users a simple, pure Android user experience and is powered by a
Qualcomm® Snapdragon™ 625 processor. Featuring a 5.5-inch 2.5D curved glass
screen featuring Corning® Gorilla® Glass protection, and a 3080mAh battery, Mi
A1 also boasts a dual camera configuration with wide angle and telephoto lenses
used to incredible effect. The two lenses allow Mi A1 to create a depth-of-field
effect that typically requires a DSLR lens to achieve, allowing the user to
create photos of unparalleled clarity and colour. It also features 2X optical
zoom, and retails for INR 13,999.
Following
that, Xiaomi launched the Mi MIX 2 in India pioneering the trend of full
screen display smartphones and redefining the way users consume content on
their devices. Mi MIX 2 offers a 5.99-inch, HD full screen display packaged in
beautiful ceramic back and features a four-sided curved design that transitions
smoothly into the aluminum frame. Powered by a Qualcomm® Snapdragon™ 835
processor, Mi MIX 2 uses a Sony IMX386 sensor in its 12-megapixel camera to
deliver high-performance experience. Mi MIX 2 is available in a 6GB + 128GB
version in India and is priced at INR 35,999.
The Redmi
Y series, which consisted of Redmi Y1 and Redmi Y1 Lite was launched to
enhance everyday routine and lifestyle. Redmi Y1 is Xiaomi’s first phone in
India which boasts a Selfie-light, and is paired with a 16 MP front facing
camera which ensures selfies come out bright and clear. At its core, Redmi Y1
features an octa-core Qualcomm® Snapdragon™ 435 and features a 5.5 inch HD
display with Corning® Gorilla® Glass, 13 MP f/2.0 rear camera, as well as a
3080mAh battery.Redmi Y1 is priced at INR 8999 for the 3GB RAM 32GB storage
variant, and INR 10,999 for the 4GB 64GB variant. Priced at INR 6999, Redmi Y1
Lite features an octa-core Qualcomm® Snapdragon™ 425 processor, along with 2GB
of RAM and 16GB internal storage.
MIUI 9:
Lightning fast
MIUI has
over 280 million users, in 56 languages, across more than 220 regions.
With MIUI 9,
Xiaomi focused on faster app launches, and a smoother UI with reduced latency.
MIUI 9 also brings split screen, an improved notification dropdown, as well as icon
animations, and smart photo editing featuring object removal.
The improved
notification dropdown includes multiple styles, bundled app notifications, as
well as quick replies right from the dropdown.
MIUI
9 also brings support for the Panchang calendar, festival cards for over 26
festivals in India, as well as Horoscope, News, Cricket News, Cricket Schedule,
Football Schedule, Health and Fitness, and ‘On this Day’ information.
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