MAX PRESENTS ELITE
MODEL LOOK INDIA 2015
Kolkata Regional Casting
MAX Fashion brings the 2nd
edition of world’s most prestigious modeling contest Elite Model Look
India. After last year’s smashing success, Elite Model Look India 2015 launched this year’s contest with the regional casting rounds
across various cities pan India.
A chance to gain global popularity, prominence and prestige. This
contest is a lifetime opportunity for thousands of boys and girls to become the
next International supermodel and reach great heights like Cindy Crawford, Stephanie Seymour, Gisele Bundchen,
Sigrid Agren and Constance Jablonski.
The contest which will tour 6 cities across India to hand pick the best
talents, reached Kolkata after getting fabulous response from Delhi, Chandigarh,
Chennai & Bangalore. The Kolkata Regional Casting took place at City
Centre, Kolkata on 5th Sept. 2015. The city was brimming with energy and
enthusiasm as young boys and girls made a bee-line to participate in a rare,
unique and an unbelievable opportunity to be a supermodel. The whole
environment was charged as they competed fiercely to get shortlisted. Cheering
fans and guidance from the experts turned this contest into a memorable and
exciting day for the young contenders.
The esteemed jury included Licensee Elite Model Look
India & highly renowned Fashion Director MARC ROBINSON, Supermodel SANEA SHEIKH and Fashion
Designer ABHISHEK DUTTA.
Contestants were shortlisted from hundreds of hopeful contenders based on criteria like their ramp
walk, first impression and photogenic appeal. These contestants will compete in the final selection round in National Casting along with contestants
shortlisted from other cities including Delhi, Chandigarh, Chennai, Bangalore
& Mumbai.
National
Casting finalists will undergo a week long grooming sessions by industry
experts including Marc Robinson and Erika Oliveira, an Elite Model and winner of prestigious Golden Globe for "Best Model Female”. These rigorous grooming sessions conducted in
a safe, supportive and fun environment help aspiring models to understand the
concept of stage presentation, poise and most importantly to be confident. Shortlisted
aspirants will be put on their road to success though guidance and mentoring by
our experts right up to the Grand Finale, schedule to take palace in Delhi in
September.
The ultimate goal is to win a place in the prestigious World Final and
represent India on International level. The winners will aim for the super
model trophy and will also secure a 3-year contract with the Elite agency.
Commenting
on the occasion, VASANTH KUMAR, Executive
Director, Max said “With the
launch of Elite Model Look India 2015, Max reinforces its positioning of
democratizing fashion and giving the Indian models the exposure to establish
themselves in the International fashion circuit.”
Speaking at the event MARC
ROBINSON, Fashion Director & Licensee Elite Model Look India said,
"The fashion industry in India today is bereft of "Supermodels” that
once had an iconic influence in the fashion scene in the 1990’s, today they
simply and sadly don't exist. With the introduction of a genuine initiative by
the fashion brand like MAX and Elite Model Look, Paris, it will provide an
opportunity to aspiring young male and female models”
Supermodel SANEA SHEIKH said "It's a great opportunity for
young girls and boys to participate in Elite Model Look. Not only it's prestigious, it puts
you on a very good platform.”
Commenting on the occasion, Fashion Designer ABHISHEK DUTTA said "Elite Model Look India 2015 is a great
opportunity for young aspiring models. Being part of such a credible model
search, automatically ensures that you will be noticed by the best people in
the fashion and glamour industry. I wish the contestants all the best."
About Elite
World -
Elite World
is owned by Pacific Global Management (PGM), which is a talent management
company in the modelling and music industry, with a focus on luxury and live
events. In addition, the Group owns Gold Typhoon, the independent China-based
entertainment label, and La Perla, the premium Italian lingerie brand. Elite
Model Management was founded in 1972, and is the world’s largest model agency,
representing over a thousand models across five continents.
Elite is
home to many of the leading faces of the day, such as Adriana Lima, Liu Wen,
Sigrid Agren, Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a
network of model agencies; it is a true brand synonymous with model management,
the Elite Model Look contest, and world-class licensing. To learn more, visit www.elitemodelworld.com
About Elite
Model Look -
Elite Model
Look is the leading International model search. It is active in over 60
countries across the world, and attracts hundreds of thousands of entrants each
year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid
Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other
household names. It is unique in providing the opportunity for young girls to
enter the fashion world, and carve out successful careers. To learn more, visit www.elitemodellook.com
About Max Fashion -
Max is the
leading fashion brand offering customers a one stop shop for clothing,
accessories and footwear needs for the entire family.
Max, a
division of Lifestyle International (P) Ltd., has pioneered the concept of
‘value fashion’ in the country, thereby offering the discerning shopper a vast
choice with International fashion & quality. It offers apparel, footwear
& accessories that are of the latest fashion trends at a great price,
making it affordable to many. The store ambience offers an International
shopping experience making shopping for the entire family an absolute delight.
Globally Max has over 290 stores across 16 countries and in India, Max has 120
stores across 48 cities. The brand plans to have a network of 145 stores in
India by the end of FY 15-16.
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