Obi
Mobiles forays into West Bengal, collaborates with S.R. Overseas, Xage
Communication and BalajiInfotech
Teams up with these KeyDistribution partners in West
Bengal for theirnewly launched smartphones
Kolkata, Obi
Mobilestoday announced its launch in
West Bengal throughits partnership with S.R. Overseas for South Kolkata, Xage
Communication for North and Central Kolkata, and BalajiInfotechfor South Bengal.
Aimed at young people aged between 16-35, Obi aims to leverage domain expertise
of these key distributors to build its market in the growing ecosystem of West
Bengal. Currently, Obi Mobiles offer eightsmartphones in the affordable
segment, with peppy designs and cutting edge technology that match the tastes
of today’s youth.
Obi Mobiles was launched in
April 2014 by ex-CEO of Apple and renowned marketing veteran John Sculley.The company aims to
expand the horizon of technology in the mid-range smartphone ecosystem by
introducing smartphones that are a combination of fashion in terms of unique
design and technology features with no compromises, put togetherat just the
right price points.
Ajay Sharma, CEO, Obi Mobiles
expressed, “West Bengal is an emerging
market and is attracting big IT & technology players. With increasing tech
savvy consumershere, there is a huge demand for innovative and trendy devices.
To add to the same, buying new products during the festive season is considered
very auspicious and as the spell of celebrations has just begun, we are
delighted to introduce our partnership with S. R. Overseas, Xage Communication
and BalajiInfotech. This will enable Obi Mobiles to facilitate the consumers in
the region with relevant smartphones with latest technology and stylish looks.”He further added that, “We are also looking at tie-ups with
distributors in other regions in near future and we
are positive of acquiring a 5% market share across India by the end of this
year.”
Obi Mobiles is embracing
traditional retail channels to reach out to greater set of audience in multiple
regions across the country. Alongside the sales channels, Obi Mobiles also aims
to create differentiating offerings in their after sales service and hence it
has set-up over 108 service centres so far.
The
Obi Team
Ajay Sharma:
Has over thirty years of experience in field of marketing, sales and operations
in telecom, automobiles and export sector. Ajay was associated as head of
smartphone division in India with brands like Micromax and HTC.
Neeraj Chauhan: CEO of Inflexionpoint, Singapore.
Neeraj is leading the IT and Telecom supply chain aggregation at
Inflexionpoint. He has expertise in conceptualising and executing business
expansion strategies on global scale and has managed large distribution
operations in previous roles.
About Obi Mobiles
Obi Mobiles which aims to be India’s most rapidly
evolving smartphone company is promoted by Inflexionpoint, a globally focused
IT supply chain company co-founded by John Sculley (former Apple CEO); Shane
Maine (London based structured finance strategist); Gordon McMillan
(Toronto-based financial services entrepreneur); and, Neeraj Chauhan
(experienced global distribution entrepreneur).
No comments:
Post a Comment