Mahindra Group launches Saral Rozgar Job Card in West Bengal to facilitate blue collared employment
Kolkata, Tech Mahindra Ltd. a specialist in digital
transformation, consulting and business re-engineering and part of USD 16.5
billion Mahindra Group announced the launch of Saral Rozgar Cards in Kolkata
today, with an objective to create a common pool of jobs and job providers.
With the launch of the card, Saral Rozgar aims to provide a simple, easily
accessible, and low-cost nation-wide service to jobs seeker of graduate level
and below, and job providers. The service will facilitate easy access to the
plethora of jobs and candidates from anywhere in Kolkata and its neighbouring
regions via mobile.
As per CII
only 14% of the 500 million Indian workforce accounts for the formal sector and
the remaining 86% are part of the unorganized sector. Nearly 12 million people
join the workforce every year. Over the next two decades, India is estimated to
add 25% to the world’s workforce. According a recent report on Employment and Unemployment survey 2011-12, West Bengal was found to have one of
the largest numbers of unemployed population. The state also accounted for the
highest number of persons in informal sector in the country. Saral Rozgar Card
will bridge this gap between the unemployed population and job providers and
offer a platform which is a win- win for all.
Job-seekers can now easily
access the service by buying the SaralRozgarCard for Rs. 50 and registering
through a simple voice call, in the preferred language, by dialling
1860-180-1100 from anywhere in India. The company also helps jobseekers to
create their first ever resumes online and therefore, connecting them to
potential corporate and mainstream employers. Additionally, job providers – SMEs
or Entrepreneurs – can also reach them via voice call. Once the employers
short-list the required set of jobseekers, they can approach thousands of
shortlisted candidates with one click, via SMS or via automated voice calls in
the preferred regional language of the jobseekers. On receiving these
notifications, candidates connect with employers directly without any
intermediaries involved. By removing the involvement of any intermediaries,
Saral Rozgar also reduces the cost of hiring.Mobile customers across the
country, especially in the semi-urban and rural parts can now easily subscribe
to the service by buying the job card for an affordable price of Rs. 50 and
availing the service for 60 days.
At the launch of Saral Rozgar Cards, Jagdish Mitra, Head – Mobility,Tech
Mahindra, commented, “As part of our
philosophy, we, at the Mahindra Group and constantly enabling people to rise in
all facets of life through technology innovations. Saral Rozgar is one such
inclusive innovation. In the past 2 years we have registered close to 2 million
subscribers spread across 800 locations in India, and have successfully engaged
more than 50,000 job seekers with prospective employers. We are excited to
introduce Saral Rozgar Cards in West Bengal. Our aim is to reduce the
socio-economic gap by ensuring that job seekers get ample job opportunities. We
have placed more than 1L Saral Rozgar Cards at more than 6000 mobile recharge
and FMCG kiranaoutlets in Kolkata and the surrounding districts.”
Mayuk
Dasgupta, Business Head - Saral Rozgar
said, “Currently Saral Rozgar has more
than 1.00 L job openings in over a 100 job categories at a pan-India level. In
Kolkata and its neighbouring regions, we have more than 4000job vacancies
identified in the major industrial clusters of Kolkata, Howrah, Uluberia,
Haldia, Durgapur and Siliguri.”
The top job categories in demand are
Field Sales, Retail Operations, Cashier, CNC Operators, Fitter, Welder,
Electrician, Industrial Painter, Security Guards, House Keeping Assistants, F
& B Executives, Cooks and many others.
“We
intend to generate more than 15,000 Job opportunities across West Bengal by end
of the year,”Mayukadded.
Saral Rozgar has been acclaimed by
initiatives such as NYKS under the Ministry of Youth Affairs and Sports, the
National Skill Development Corporation of India (NSDC), Govt. of India, DGET,
Ministry of Labour and Employment, NIESBUD, Ministry of MSME and also engaged
with IGNOU centres across the country to extend placement support to the
students of entry level vocational training courses. Additionally, it has
received several accolades from national and international bodies of repute for
INNOVATION.
About Saral Rozgar (fact sheet):
Saral
Rozgar is one of its kind technology revolutions for India’s employment needs. It has a registered job seeker base
close to 2 million and reached 1 Lac job openings in March 2014. Tech Mahindra
has successfully engaged job providers such as Godrej and Boyce, Mahindra
Tractors, Mahindra First Choice, Alstom Bharat Forge, Glaxo Smithkline, Gain
India, Siesta Hospitality and others. Saral Rozgar has also partnered with the
e-governance CSC companies like SREI Sahaj, CMS Computers and others for
expanding the reach to the hinterlands. Partnerships have been extended with
the skill development training partners of National Skill Development
Corporation (NSDC), DGET, NIESBUD and IGNOU for engaging the trained youths to
the entry level jobs.
Accolades for the offering:
·
mBillionth Award(2013)for m-Inclusion
·
Special Mention Award at Manthan Awards South
Asia & Asia pacific (2012)
·
Aegis Graham Bell Award (2012) for
“Innovative Value Added Services”
·
CMO Asia Award (2012) for “Best use of CSR
Practices in IT Industry”
·
Rural Marketing Award 2012 for Innovative Ideas
for Rural Development
·
5th National Telecom Award 2011
·
Mahindra Innovation Award 2010-11
About Tech Mahindra
Tech Mahindra is a specialist in digital transformation,
consulting and business re-engineering solutions. We are a USD 3.2 billion
company with 92,000+ professionals across 51 countries. We provide services to
632 global customers including Fortune 500 companies. Our innovative platforms
and reusable assets connect across a number of technologies to deliver tangible
business value to all our stakeholders.
We are part of the USD 16.5 billion Mahindra Group that employs
more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive
economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership.
|
Queries on Tech Mahindra:
Aashish Washikar
Global Media Relations Phone: 040 – 30675493 Email: aashish.washikar@techmahindra.com |
For Further Queries on SaralRozgar: PrateekKhurana
Marketing – Mobility Phone: +91 9910070011 Email: prateek.khurana1@techmahindra.com |
Media
queries on Saral Rozgar
Bhawna Sharma/ Akanksha Srivastava
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