Levi’s® inaugurated it’s new store at South City Mall in Kolkata, adding another icon to the city. With a significally larger footprint, the new store brings the best expression of the Levi’s® brand to life, which features an elevated experience, premium collections and the Levi’s® Tailorshop.
Spread across 5800sq ft, the brand cements its intention in the region with its store in its Next-Gen store concept. Designed to offer consumers an authentic, compelling and immersive expression of the Levi’s brand, NextGen stores bring the best of the brand to consumers with a lighter, modern and more open take allowing consumers to explore the store and its range of products.
truly their own thru pins, patches, embroidery, paneling, and distressing.
“Kolkata is known for its artistic flair and for being one of the more fashionable cities in India, and we are excited to introduce our latest iconic store in this vibrant city. Strategically located in South City Mall, the new store will feature our premium collections as well as personalization services via the Levi’s® Tailorshop. It perfectly illustrates how we continue to elevate brand experiences across our stores in the region,” said Amisha Jain, Senior Vice President and Managing Director of South Asia-Middle East and Africa, Levi Strauss & Co.
Located inside one of the city’s premium malls, the
store will feature the products the brand is loved for, from its iconic 501®,
Trucker jacket & logo tee to a range of jeans that promises a pair of
everyone. Featuring the newest range of fits for women with looser, baggier and
more relaxed trends and premium collections & collaborations, the store is
a set to be a new shopping landmark.
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