Renee Cosmetics, timelessly inspired Indian cosmetic brand, has opened its doors to another store-in-store launch. The store is located at Shopper’s Stop - 375, Prince Anwar Shah Rd, South City Complex, Jadavpur, Kolkata, West Bengal- 700068. The grand opening took place on July 27 at 1 PM. Well-known Bengali actress, Swastika Dutta, inaugurated the store and graced the event along with a few others.
This shop-in-shop store envisions providing make-up
enthusiasts with elegant products at affordable rates with its offline store in
Kolkata. The product line includes foundations, concealers, eye shadow,
lipsticks, highlighters, bronzers, and skincare. Renee is a cruelty-free beauty
company with a wide range of skin-friendly products. With innovation at its
core, the company has introduced unique items for everyday beauty essentials in
compact packaging.
After restarting its operations post-COVID in 2020, Renee
has spearheaded as India’s fastest D2C brand. The brand has witnessed
phenomenal growth, having established 300 outlets in the previous quarter. The
brand plans to create over 1,000 shop-in-shop stores throughout India by the
end of the year. Additionally, they aim to achieve 100 shop-in-shop stores in
West Bengal within this quarter.
With another store in Kolkata, Renee is all set to offer
its best picks in various beauty categories, enabling customers in the city to
choose from a myriad of beauty and make-up produ
cts.
Recognizing that offline retail will continue to dominate
in terms of purchases over the next ten years, the brand intends to further
grow offline, with many more physical outlets which includes multi-brand
outlets to expand their modern trade. Consequently, the brand aims to
strengthen itself by improving retail marketing and by focusing on its product
range and distribution.
Commenting about this launch, Co-Founder Priyank Shah, said, “We’re extremely excited about our phenomenal new store launch in Kolkata. We’ve made every effort to remain focused on our customers’ demands. The city of Kolkata is a center of traditional and contemporary beauty, and with one more attempt, we hope to deliver the ideal shopping experience of the Holy Grail of beauty items. We provide an FDA-approved assortment of unique and new items, redefining beauty with excellent quality. We’re optimistic this will allow us to strengthen our physical presence in India.”
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