In its quest to fight for a fairer and more beautiful world, The Body Shop India is joined by actor Sanya Malhotra as Chief Brand Advocate bringing her change-making voice, stereotype smashing persona, and fan-favorite appeal to the brand's mission. A rising actress, known for her vivacious personality and strong cinematic portrayals of inspiring young Indian women, Sanya Malhotra is a seamless fit for the brand's distinctively feminist & activist purpose. A vocal champion for female empowerment, sustainable life choices and animal welfare, Sanya stands for the brand's core beliefs of gender equality and fighting for people and the planet. As Chief Brand Advocate, Sanya will also lead The Body Shop's SWAD - Squad With A Difference, consisting of various influential young voices from diverse walks of public life. Including actors, singers, artists, influencers, activists and beyond. Sanya and #TBSSWAD will together amplify the brand's social justice causes and programs to young audiences across the country.
Through the partnership with Miracle Foundation, #LightALittleLife
is a comprehensive program that aims to support disadvantaged children impacted
by Covid19.Primarily focused on children who have lost their families or family
livelihoods, The Body Shop will provide vital education and healthcare support
for these children. The program will provide school supplies, coaching, tutor
support; internet connectivity for online learning; timely medical tests,
prescriptions, supplements; access to quality healthcare inclusive of emergency
healthcare. To this end, The Body Shop is raising funds through all
its point of sales including its 200+ retail stores as well as online
store at www.thebodyshop.in
allowing for voluntary customer donations of minimum INR 20. Every
customer donation will be matched by equivalent amount from the Body Shop. The
brand aims to raise awareness, match donations and raise a minimum of INR
2 Mn over the next 3 months for the children of Miracle Foundation.
Ms. Shriti Malhotra, CEO, The Body Shop India
says
“As we head into what we hope will be a joyful festive season, we cannot forget
that the pandemic has devastated some of the most vulnerable communities in our
country this year. Being an activist brand means using our voice to speak for
those who cannot speak for themselves and shining a light on communities in
need. Through the Light A Little Life program, we are aiming to make real and
lasting change for our children who have lost their caregivers in the
pandemic. There can be no better time and cause than this as we welcome Sanya
Malhotra to The Body Shop India as our Chief Brand Advocate. Self-made,
independent, outspoken, intensely real and highly relatable, Sanya's cinematic
choices are truly inspiring to young women in our country and her commitment to
empowering women and girls resonate with our feminist brand purpose perfectly.
We have always believed in the power of collectivism and that a positive difference
can be made when the right people come together. Sanya is a natural choice for
us to lead our brand advocacy, amplify our unique activist voice and help us
make that difference.”
Ms. Sanya Malhotra, Chief Brand Advocate, The
Body Shop India says “Joining The Body Shop India family is an
extraordinary milestone. Whether it's ethical sourcing, going cruelty free,
veganism, championing inclusive beauty and sustainability, The Body Shop is a
beauty brand of many firsts and I'm proud to have the opportunity of representing
The Body Shop. Light A Little Life is a movement that is very close to my
heart. We have all heard heart wrenching stories of children losing their
families to Covid without knowing how to help, but this program gives us the
power to make a real difference to their lives and support them in various
ways. I look forward to being a part of this campaign and partnering with
The Body Shop as we work towards a better, kinder, more gender equal
and sustainable world.”
Ms. Nivedita Dasgupta, Country Head (India), Miracle Foundation said “Children have been one of the worst sufferers & most underrepresented communities after the second wave of the pandemic. They have not just lost their family support but also rights to basic amenities like education & healthcare. We at Miracle Foundation India are grateful to join hands with The Body Shop and support the needs of these children. The project not only helps the children with mentors, books & stationery, online tutoring, timely medical tests , nutritional supplements but also helps raise awareness which goes a long way in ensuring stability and loving families for the children”
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