OTT platforms
plays major role in reaching out to larger subscribers base
Hot Star
emerged as the largest platform which helps FanFight to reach to its
subscribers
FanFight, one of India’s leading online
fantasy cricket gaming platform is confident of achieving the magic figure of
10 million subscribers by the end of the upcoming IPL season. The IPL heat has
started with less than two months to go for 13th edition of the Indian Premier
League (IPL). IPL is celebrated in India like a festival and it is equally
prominent and a major event for FanFight.
FanFight’s association with major OTT
platforms like ‘Hotstar’ during IPL has been a trendsetting experience, which has
helped the company to grow Multifold. The company has grown from 1 million
subscribers in 2018 to 6 million subscribers in IPL 2019- 6x growth in a year.
Since then FanFight has started a tradition of counting its subscribers' growth
from one IPL to another IPL year after year. FanFight is looking forward to IPL
2020, which is scheduled to start from March 29 with the final match to be
played on the 24th of May.
During IPL, Hotstar puts FanFight in an
advantageous position, as they have a clear demarcation of their subscribers’
profile, which makes targeting effective and the success rate is very high in
adding more subscribers to the platform. As the matches, this season will be
aired across Star Sports network in Hindi, English, Tamil, Telugu, Kannada and
Bengali, the diverse viewers of India will have the option to view games in
multiple languages. This puts FanFight in a unique position to develop content
in all the languages to target the audiences across India.
FanFight was started by ISB alumni Akhil
Suhag, to cater to fans of popular games in India like Cricket, Football and
Kabaddi.
FanFight distinguishes itself from other
platforms by not only offering daily cash prizes, but also fast cash
withdrawals and a chance to compete with one's friends. It uses the most
advanced technology and ensures the shortest lag between the live game and
updates to the players on their potential wins.
Commenting on the development Mr. Akhil
Suhag, CEO, FanFight said, “We are equally excited like any other fan of
cricket in India and eagerly looking forward for IPL 2020. Cricket in India has
grown multifoldin the last four to five years and the reach has increased with
the explosive growth of viewing on mobiles and also reducing the cost of data
in the country. We have been growing 4-6x in every IPL season and we're hoping
that the trend continues for this IPL year's IPL. We are very confident that
we'll reach our magic number of 10 million consumers by the end of IPL2020”
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