Join the mascara revolution with Oriflame’s The ONE 5-in-1 Wonder Lash XXL Mascara

Join the mascara revolution with Oriflame’s The ONE 5-in-1 Wonder Lash XXL Mascara

Powered by Oriflame’s patented Dual-Core technology, the mascara offers your lashes exceptional curl, length and volume

Oriflame, India’s leading direct-selling beauty brand, is set to unveil its latest innovation in the beauty segment with The ONE 5-in-1 Wonder Lash XXL Mascara. As a progressive Swedish beauty brand, Oriflame has adopted two groundbreaking technologies to create its latest mascara revolution. Its Pro-Lash technology conditions the lashes from the inside out while the patented Dual Core technology is designed to overload and oversize your lashes. The clump-free, flake-free, smudge-free, waterproof mascara boasts a buildable formula that makes it easy to add layers of plumping body to your eyelashes.

The innovation that sets The ONE 5-in-1 Wonder Lash XXL Mascara apart from others is its state-of-the-art Wonder Brush. Featuring the Dual Core technology, the Wonder Brush offers amplified lash volume and wonderfully fanned-out lashes. Its curved reservoir side acts as an application and lash combing zone. The fluffy side's long bristles work to separate and lengthen, while the short bristles deliver the volume. The smallest bristles are designed to ensure the mascara reaches even the tiniest bottom lashes.

Speaking on the launch, Mr. Naveen Anand, Senior Director, Marketing, Oriflame South Asia,said, “We are thrilled to launch The One 5-in-1 Wonder Lash XXL Mascara which will change the way women perceive eye make-up. The clinical and consumer tested mascara makes it easier than ever to add drama to your eyes. The technology imbibed in the formulation will offer our customers exceptional lash volume as well as nourishment. Since the right mascara can transform the way you look, we have focused all our energies to make this the best one yet.”

The mascara also contains precious and nourishing natural coconut oil that conditions the lashes, encouraging them to grow strong, long and voluminous. The Wonder Brush makes for faster and more precise application, making it possible for women to put their best face forward, day after day. 

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. It offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare & wellness products. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange. 

For more information, log on to www.oriflame.co.in