Wednesday, 9 May 2018

Give your skin a refreshing boost with Oriflame’s Optimals Hydra range


Give your skin a refreshing boost with Oriflame’s Optimals Hydra range
Perfected by a harmonious blend of Swedishnatural ingredients, the range has been specifically formulated to hydrate and replenish all skin types

Standing true to its commitment of making healthy, radiant, and glowing skin achievable, Oriflame has launched its miraculous Optimals Hydra range to give a refreshing boost to the skin. Formulated with a selective blend of Swedish botanical ingredients containing rich concentrations of antioxidants, vitamins, and essential oils& innovative scientific techniques, the comprehensive range promotes skin hydration, boosts radiance, reinvigorates complexion, balances shine, maintains water balance, and refreshes and softens the skin.
Over its 50-year legacy in the global beauty and skincare industry, Oriflame has mastered the secret to naturally beautiful skin. Taking its inspiration from the vast Swedish nature, Oriflame has used its in-depth knowledge to identify specific plants and harness their individual skincare benefits. The uniqueness of the Optimals Hydra range lies in it suse of the best of Swedish natural ingredient blends that work together to improve and replenish the natural beauty of all skin types making it healthier, suppler, and more radiant.
Commenting on the launch of the range, Naveen Anand, Senior Director – Regional Marketing- South Asia, Oriflame, said, “The urban women living in the polluted and dusty environments of today yearn for the loving touch of nature to protect their skin. By using the new product assortments under the range and following our uncomplicated beauty routine of cleansing, using an under-eye cream, boosting with the serum, and finally moisturizing, customers can overcome the hydration need and achieve a naturally beautiful, healthy, and rejuvenated skin.”
The Optimals Hydra range comprises a cleansing gel, refreshing toner, eye cream, day cream, night cream, and a balancing day fluid that serves as a refreshing boost for the skin.
Formulated with Swedish natural ingredients blend, the soap-free cleansing gel works to eliminate excess oil and impurities, remove make-up, and unclog pores, leaving skin soft, clear, and radiant. After rinsing with the cleansing gel, the refreshing alcohol-free toner from the range helps to remove all trace of impurities, make-up, and dead skin cells. It perfectly preps up the skin for the application of the moisturiser. The hydrating eye cream brightens the skin around the eye and reduces the appearance of dark circles and puffiness. The Ultra-light Hydra serum intensively hydrates, enhances radiance and helps protect against free radical damage. Finally, the Hydra Radiance day cream and the night cream are enriched with a unique blend of Aqua Minerals with Vitamin E, Vitamin C and Anti-pollution Active.The day cream helps to balance shine, shields the skin from environmental aggressors, maintains skin hydration, and improves radiance, leaving it soft, supple and refreshed. The night cream helps to improve radiance by hydrating and reviving the skin overnight.

About Oriflame
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. It offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare & wellness products. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange. 
For more information, log on to www.oriflame.co.in

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