Sheenlac to give a thrust in the North- East

Sheenlac to give a thrust in the North- East

Offers complete range of paint solutions

Targets revenue of Rs. 600 crore

The Chennai based Sheenlac Paints ranked as the 5^th largest paint company in India has recently entered into a JV with Jenson & Nicholson, which will enable both companies to leverage each other’s strength for growth and offer a complete range of paint solutions and products pan India. The new entity would be called Jenson & Nicholson Paints Pvt. Ltd.

Addressing the Media Mr. Sridhar Krishnamoorthy, CEO, Sheenlac Paints said, “Throughout its 5 decades of existence, Sheenlac has expanded mainly through organic growth; now the company sees ‘partnerships & alliances’ as the way forward. It is in this context that Sheenlac’s JV with Jenson & Nicholson is significant. This is a strategic move to gain traction in markets which are highly competitive like the North-East. We are pioneers in the sense that Sheenlac is credited with 2 innovations in the market – first to launch a non-alcoholic wood polish and first to introduce Thinners in PET bottles.”

Mr. Manoj Sood, National Head of Sales, Jenson & Nicholson India, said, “The brand power of JNIL combined with the reach of Sheenlac is expected to result in greater momentum for both the companies. Sheenlac has a robust Channel presence of 15,000 touch points. The company has a strong R&D department and manufactures a wide range of products from 4 state of the art, quality certified plants. The product range includes decorative paints, industrial coatings, wood polishes & auto finishes.

Mr. Sridhar added, “J&N is a reputed brand and we are delighted to market its decorative products. Their tagline, “Whenever you see colour, think of us”, is still vividly recalled by customers.

“This move would significantly strengthen Sheenlac’s presence in the North and Northeast markets. Leading products of J&N include Robbialac, Decor, Rainbow, Safeguard and Special Effects. With this JV in place Sheenlac group now has the complete range of products.”

Giving a background of the Indian Paint Industry, Mr. Sridhar added, “The current size of the paint industry is Rs. 35,000 cr. and is growing between 12 -13% annually. The per capita paint consumption in India is a little over 4 kg and very low compared to developed nations. Therefore, as the country develops and modernizes, the per capita paint consumption is bound to increase, giving us a clear advantage.”

Sheenlac expects to close the fiscal of 2017-18 with a turnover of Rs. 600 Crores.

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For further details, contact: Mr. Aadarsh, Head-Marketing, Sheenlac Paints, 089031 42564, aadarsh@sheenlac.in; Mr. Satyan Bhatt, MD, Prism PR, 98400 85411, satyanbhatt@prism-india.com

About Sheenlac

The company was incorporated in the year 1962. It has 4 state of the art Manufacturing Facilities at Poonamallee, Vadakkanallur, Thirumazhisai & added Sikkandarabad by the partnership JV . The combined Plant capacity is 1 lakh KL per annum. Robust dealer network of 15,000+ touch points. Sheenlac is South India's largest paint company and is ranked no. 6 in the top 10 paint companies of India (the list from 1 to 5 are Asian, Berger, Nerolac, Akzo Nobel, Shalimar). Sheenlac’s product range includes decorative paints, industrial coatings, wood polishes, auto finishes, Primers, Fillers, Sealers and paint removers. Apart from a pan India presence Sheenlac is available in Sri Lanka, Mauritius and Vietnam.

About J&N

Incorporated in 1922, Jenson & Nicholson (I) Ltd., is India’s second oldest paint company. J&N pioneered many new products and trade practices which today are commonplace in the market. In 1955, it launched India’s first plastic emulsion paint under the brand Robbialac. It ventured into the powder coatings market in 1986, becoming the first company in the organized sector to offer this durable and environment friendly coating technology.

In 1996, unfazed by industry scepticism, J&N introduced InstaColor in-shop tinting system. For the first time the Indian customer had the possibility to select among 5000+ shades instantaneously and create his/her own shade. The concept has revolutionized the industry.

Recognizing the importance of the partnership with the distribution channel, J&N was the first paint company to start international dealer trip schemes. It’s oft repeated and mimicked advertising slogan – “Whenever you see colour, think of us” created a paradigm shift in paint advertising.