BASF enters India crop protection market
for rice
n Company offers range of new solutions to boost
yields in India by managing rice diseases, weeds and pests
n
Rice is
India’s most important food crop, with annual production of more than 100 million
metric tons
India – January 28, 2017 – Rice farmers in
India will be able to boost productivity and income with the help of BASF crop
protection solutions, now available in the country for the first time.
“Our aim is to help India’s rice growers
realize their full potential. We will dedicate BASF’s expertise in modern,
sustainable farming to the needs of the Indian rice growing community,”
saidMarkus Heldt, President of BASF’s Crop Protection division, at today’s
launch event in Hyderabad.BASF is a worldwide leader in crop protection, with
global sales of more than €5.8 billion in 2015.
Rice is India’s most important food crop, with more
than 100 million metric tonsproduced per year[1].
Furthermore, India is a substantial exporter of rice to the global market,exporting
over 10 million metric tons per year[2]with
significant opportunities to further increase output[3].
“With our new offerings for rice in India, we are strengthening our
contribution to meeting the growing demand for farming technologies in India,
one of the largest agricultural markets in the world,” Heldt said.
With this launch, BASF provides comprehensive solutions
thateffectively managemajorrice diseases, weeds, and pests, while meeting
consumers’ expectations for healthy, highquality food. These include the
fungicides Seltima® and Adexar®, which combat a number of
tough rice diseases including sheath blight and blast. Seltima is a
BASFAgCelence® fungicide, which not only controls diseases, but also
delivers higher yields. BASF’s herbicide Basagran® will also be
launched in India, solving difficult weed challenges for Indian farmers. In the
next three years,additional products will be launched in India to meet growing
needs for modern farming solutions, including state-of-the-art herbicides,
fungicides and insecticides.
BASF employs a dedicated team of nearly200crop
protection experts in India to ensure market proximity, and is one of India’s leading
providers of advanced crop protection solutions, covering all major crops,
including soybeans,corn, cotton, wheat, fruits, vegetables and now rice. BASF
is constantly looking for new active ingredients that can control crop pests in
unique ways.BASFestablished its Agricultural Research Station in Pune in 2015, with
a focus on local and global agricultural research. The companyalso operates a
global research and development center at its Thane site in Navi Mumbai, India,
focusing on organic synthesis, advanced process and formulation research,
discovery chemistry for modern agricultural solutions, and molecular modelling.
Worldwide, BASF invests around €500 million on crop protection research per
year.
“With initiatives like Make in India, Smart
Cities, and Swachh Bharat, India today is all about rapid, sustainable
development.That means enormous growth in the demands of the population for
better food, housing, and mobility as well as clean food, water and air. This provides huge opportunities for the chemical
industry as well as BASF. And, BASF is investing actively in India to realize
these opportunities,” said Dr. Raman Ramachandran, Chairman of BASF Companies
in India.
The BASF group has invested nearly €300 million
in India over the past four years in both manufacturing and innovation,
supporting local industries including scientificagriculture and food
manufacturing, sustainable transportation, pollution and emissions control, and
energy-efficient buildings and infrastructure.
About BASF’s Crop Protection division
With sales of more than €5.8 billion in 2015,
BASF’s Crop Protection division provides innovative solutions for agriculture,
turf and ornamental plants, pest control and public health. Our broad portfolio
of active ingredients, seed treatments, biological controls, formulations and
services optimizes efficient production of high quality food and protects
against post-harvest loss, damage to buildings and the transmission of disease.
By delivering new technologies and know-how, BASF Crop Protection supports the
effort of growers and pest management professionals to make a better life for
themselves and society. Further information can be found on the web at
www.agro.basf.com or on our social media channels.
About
BASF in India
BASF has successfully partnered India’s progress for more
than 125 years, with all global businesses maintaining a presence in India
today except for Oil & Gas. As of the end of 2015, BASF in India had 2,236
employees at nine production sites & eight sales offices, as well as two
R&D centers, located in Mumbai and Mangalore. In 2015, BASF registered
sales of approximately €1.1 billion to customers in India. Further
information is available on the Internet at www.basf.com/in.
About
BASF
At BASF, we create chemistry for a sustainable
future. We combine economic success with environmental protection and social responsibility.
The approximately 112,000 employees in the BASF Group work on contributing to
the success of our customers in nearly all sectors and almost every country in
the world. Our portfolio is organized into five segments: Chemicals,
Performance Products, Functional Materials & Solutions, Agricultural
Solutions and Oil & Gas. BASF generated sales of more than €70 billion in
2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London
(BFA) and Zurich (BAS). Further information at www.basf.com.
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