Targets reaching over one crore Indians in 2017
DSP Black Rock Investment Managers Pvt. Ltd., one of
the premier asset management companies in India, today announced the launch of ‘dspblackrock.com/learn’, a comprehensivedigital platform that aims to demystify financial
concepts, introduce retail investors to investment planning and further empower
them to manage their own wealth.
DSP BlackRock Mutual Fund has been one of
the pioneers in investor education. So
far, more than 60 lakh online users have consumed DSP Black Rock Mutual Fund’s contemporary and
meaningful investor education content including over 100+ videos, informative
articles and other digital initiatives. The
new investor education portal will enhance and supplement DSP Black Rock Mutual
Fund’s existing and successful investor education programs.
‘dspblackrock.com / learn’ is specifically designed to serve the personal finance
related informational and learning needs of investors across various levels of
financial awareness and maturity.This platform will use an innovative
‘gamified’ approach to enable investors to learn various aspects of personal
finance in a way that is relevant and engaging, in a self-timed and self-guided
manner. As users consume content, they will encounter quizzes, unlock badges,
earn points and track their progress against other users. Additionally, users
also have the option to access and process content sequentially or as per their
own interest. This responsive and device agnostic platform works across
desktop, tablet and mobile devices seamlessly. Through this platform, DSP Black
RockMutual Fund aims to educate an incremental one crore
investorsin over 200 cities across India by 2017.
Speaking on the occasion Aditi Kothari Desai, Head -Sales,
E-Business and Marketing at DSP Black Rock Mutual Fund said, “A large and ever increasing
number of Indians are now earning their own income. At this time, the right
investing knowledge, presented in an interesting and meaningful manner, can
help them learn how to grow their wealth and make the most of their hard earned
money. But how do we get to the largest number of people possible in the most
effective manner? This is where digital comes in. We decided to build this
robust e-learning website to allow users to consume our new content as they
want, when they want it. This platform is a continuation of our efforts to
educate both potential and savvy investors on the art and science of investing,
in an easy-to-understand and structured manner. Using our new portal and the new content, we aim to target one crore
potential and existing investors.” she added
further.
Hemendra Kothari, Chairman, DSP Black Rock
Mutual Fund said, “We strongly believe that an informed and
financially literate Indian investor will have
a multiplier effect in our economy. DSP BlackRock’s continuing and well
recognized endeavours in the digital space over the last couple of years are a
reflection of our belief in the power of digital. Our new investor education
portal is an extension of this belief. We are excited and enthusiastic and hope that the website is consumed and
liked by all.”
Sudip Mandal, Head – Advisor Marketing at
DSP Black Rock Mutual Fund added,
“Financial Advisors can leverage ‘dsp
black rock.com/learn’ to
educate their clients by sharing content and encouraging their clients to
register. It’s exciting to think of this platform as a unique opportunity for
willing learners and expert advisors to interact and create a dynamic community
of better investment decision makers.”
About DSP BlackRock
DSP Black Rock Investment Managers, a Joint Venture between the
DSP Group and Black Rock is one of the premier Asset Management Companies in
India. The DSP group has a track record of over 150 years and through its
investment companies owns a 60% stake in the joint venture. Black Rock
Inc. which owns a 40% stake in the JV, is one of the largest quoted asset
management companies in the world and manages assets of USD 5.1 trillion as of
September 30, 2016.
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