Saturday, 10 September 2016

Shamiana founder Cyrus Dastur interacts with students and members of iLEAD on short films

Shamiana founder Cyrus Dastur interacts with students and members of iLEAD on short films

India’s dedicated and fastest growing short film club, Shamiana Arts brought a series of shorts’ screenings to students of iLEAD, when founder Cyrus Dastur visited the campus.

Cyrus Dastur, notable theatre personality, and founder of Shamiana Arts visited the Institute of Leadership, Entrepreneurship & Development (iLEAD) on the 1st of September to present screenings of few short films and interact with students. The hour long session saw the auditorium packed with students and faculties of the institute.
With short films becoming the major rage among the present generation, Mr. Dastur spoke at length about how to make an impact with shorts in an overtly competitive scenario in India. After screening a host of short films, including ‘Lila’ (2014), ‘Cupidity’ (doubling as brand promotion for ‘Cornetto’) and the very recent ‘Stutterer’ that won the Academy awards this year, he explained to students the art of short film making. Besides, he also encouraged them to showcase their work in prominent film festivals/projects like ’48 hour film project’ and the ‘101’ hours film making challenge’ by Yes Foundation, with which his venture, Shamiana has collaborated with for screenings of award winning short films. Apart from these, worlds’ top short film festivals also make for great platforms to portray one’s art.
“The audience is not obliged to watch your film, so focus on the content if you wish to carve a niche in the industry,”, he said while offering some tips and tricks to students for excelling in the art. The Q&A session also covered practical concerns of budget, where Mr. Dastur stressed on ‘labour, talent and attitude’ as determiners to gain funding in the long run. As beginners however, self funding is what he felt should be practiced to achieve response from the viewers.
A prominent name in the Indian theatre circuit, Mr. Dastur made his foray into the industry with his flagship production, ‘When God said Cheers!’. In his second visit to the campus, he enlightened students who mostly know him as the founder of ‘Shamiana Short Film Club’ to his starting of a feature film production company with two friends. The film is currently in the post-production stage and is slated to release by the end of the year.
Mr. Dastur’s venture ‘Shamiana’ can be traced online too. Before signing off, he offered his email address and suggested students, particularly film lovers to keep expanding their horizons.

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