Bollywood honours the real life men who have always stood up for women

Bollywood honours the real life men who have always stood up for women

  

 Male Influencers VVS Laxman, Arbaaz Khan, Aditya Roy Kapur ; Divas Tisca Chopra and Prachi Desai thank the Gillette Soldier for Women movement  which has given voice to millions of men and women across the nation, and bring to life man values.

In the light of an annual movement, Gillette, a true man brand, initiated the most unique campaign called ‘Soldier for Women’. Started in the month of January, the campaign graduated to become a national movement gaining support from all over the country as it travelled across Bengaluru, Lucknow, Indore, Hyderabad, Ahmedabad, and Mumbai. Recently at the culmination programme of ‘Soldier for Women’ in Mumbai, celebrities Tisca Chopra, Prachi Desai, Arbaaz Khan, V.V.S Laxman and Aditya Roy Kapur came forward to celebrate hope with over 12 million support pledges received for this campaign and over 3lac real men of honour stories shared by likeminded people across digital, mobile and other platforms. In a bid to showcase hope, influencers released Gillette Hope balloons  glorifying the real life soldiers.

For decades now, men across the nation have exhibited the values of camaraderie, courage, integrity, discipline, respect and standing up for women. This movement has brought to light men who have imbibed these man values, the top most being Respect and Standing up for women. Urging others to imbibe and exhibit the qualities of soldier, Gillette tied up with NGOs - Plan India and Akshara, to conduct workshops at grass root levels and spread awareness about the campaign. Commenting at the occasion of culmination Dr Nandita Gandhi, Co-Director, Akshara said, “Soldier for Women is one of its kind initiative by Gillette. We are extremely honored to be a part of the campaign and are working closely with Gillette to take the message forward through various gender sensitive workshops at the grass root level. We are taking trainings with different groups of men and youth to take the movement forward. With Gillette’s support we will expand still further”

Mr. Sharat Verma, Country Marketing Manager, Gillette India Limited said, “Gillette Soldier for Women is a unique movement which celebrates man values the top most being respect and standing up for women. This is an annual movement that celebrates man values like courage, camaraderie, integrity and respect for women. We at Gillette firmly believe that these values exist in all men and through this movement we want to encourage and give voice to millions of men who have embraced these values. Gaining support from across cities and people from different walks of life, the campaign has graduated to become a national movement.” He further added, “Having reached out to millions of men and women across the country and having received over 12 million pledges in support, over 3lac real men of honour stories across digital, mobile and other platforms, we take immense pride in being a part of this movement.”

Former Indian cricketer V.V.S Laxman highlighted the man values that all men have within themselves and how Gillette thru this movement has been a true male brand bringing to light these values. Highlighting how in various ways and different situations men have been not just bystanders but have stood up for women, whenever required, the cricketer urged more and more men to embrace these values. I believe that these values exist in all men. I truly believe that when we respect women we respect our nation.

Commenting on Gillette’s Soldier for Women initiative, celebrities Arbaaz Khan, V.V.S Laxman and Aditya Roy Kapur said, “It gives us immense joy to be raising awareness for a cause that is extremely close to our heart. Gillette has been a true male brand. It has stood up and by for men and helped men to bring forth their values. It has not just given a platform to bring forth the real men of honour stories, but encouraged other men to imbibe these values in them the top most being respect and standing up for women. We are proud to be men who have always respected, valued and stood up for women, not just family and friends but anyone who have reached out for help. We are Soldier for Women and you can be one too.”

Celebrating the soldier values in every man, Tisca Chopra and Prachi Desai said, “Gillette through this beautiful campaign has honored women. It has led us to acknowledge the fact that there is a soldier in every man. Men have actually stood by and encouraged us in different phases of our lives. We are overwhelmed with the support.” They further added, “We are exceptionally happy to be a part of this distinctive effort to inspire more men to stand up for women. Many men have displayed courage by standing up for women in various situations. We salute all men who imbibe these values and urge more men to come forward and support this endeavor.”

About Gillette India

Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India.  Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.