Maxxport announces ‘Cricket Mania Challenge’ during IPL6 for cricket lovers

Maxxport announces ‘Cricket Mania Challenge’ during IPL6 for cricket lovers

- Winners to get opportunity to meet Maxxport brand ambassador Rahul Dravid-

Kolkata, As IPL fever grips the whole country, Maxxport, the premier sports inspired lifestyle wear brand from the house of SG, the world’s largest cricket equipment manufacturer has announced an exciting consumer initiative, the “Cricket Mania Challenge”. Lucky winners will get a once in a lifetime opportunity to meet Maxxport brand ambassador Rahul Dravid and win exciting prizes like miniature bats autographed by the legendary cricketer. The Cricket Mania Challenge will reach Kolkata on May 01, 2013 at Forum Mall and will subsequently move to other cities during the IPL season.

 

The day- long contest will focus around the tagline of Maxxport- Challenge Yourself. It will include interesting contests involving cricketing skills like balancing a ball for 2 minutes on a wicket, hitting 6 flawless back-to-back deliveries, quick cricket quiz and others.

Announcing the initiative, Mr. Paras Anand, Director, Maxxport, said, “ IPL is one of the biggest cricketing extravaganza in our country and  a treat for all cricket lovers. Maxxport is set to make it all the more memorable this year with the “Cricket Mania Challenge”. Being associated with one of the legends of Indian Cricket Rahul Dravid is a matter of great pride for us. It is a dream of many people to meet their cricketing heroes, so here we are trying to make this dream a reality. The winners of the contest will get to meet Rahul Dravid in person. Together, we hope to reach closer to cricket lovers this IPL season through the Cricket Mania Challenge.”

Talking about the association with Rahul Dravid, Mr. Anand further added, “Our brand ambassador Rahul Dravid, “The Wall” as he is better known as, has undoubtedly been an inspiration for the brand and its development. His determination, focus and reliability are par excellence. His inherent sense of aesthetics and ability to challenge himself to achieve perfection  complements our corporate philosophy.”

The Maxxport Collection consists of apparels, footwear and accessories infused with a combination of sports and lifestyle. The range provides the best in international style, comfort and durability for all our customers. It is all about trendy, fashionable and premium products that let users flaunt their active lifestyle and feel comfortable at the same time. The products are available in a host of vibrant colors and sizes all aesthetically designed to suit the Indian consumer. The company plans to make further inroads into the Indian market with a mix of innovative product launches and promotional activities in the near future.

About Maxxport:

Maxxport is a premier Sports Inspired Lifestyle Brand from the house of SG- the world’s largest cricket equipment manufacturer. Endorsed by Rahul “The Wall” Dravid, The Maxxport Collection consists of apparels, footwear and accessories infused with a combination of sports and lifestyle. The apparels combine rich fabrics with performance minded constructions as well as products for leisurely day-to-day activities. The range seamlessly bridges the gap between sportswear and casual wear. The footwear range includes a smart trendy collection of shoes made with luxe materials, sporting a low profile for maximum comfort. The products have been designed aesthetically and are available in many different, unique & classy color combinations.

About SG:

Sanspareils Greenlands Pvt. Ltd. started marketing its branded cricket gear under the name SG in the year 1982 and slowly went on to become the largest cricket gear manufacturing unit in the world. Over decades, we’ve been esteemed with the privilege of sharing associations with cricket marvels like Sunil Gavaskar, Rahul Dravid, Virender Sehwag, Suresh Raina and many more. SG’s global foothold can be estimated from International tie-ups with brands like Kookaburra, Slazenger, Gray Nicolls, Gunn & Moore, Adidas and Reebok. Not just that, over the last 25 years, SG has earned countless accolades from the Sports Goods Export Promotion Council of India, the latest being a National Award for “Excellence in Quality in the Sports Goods Category,” handed over by the President for India. Association with SG brings with it an already established brand name in sports goods industry along with a rich history of 8 decades.