CCD brings to you…Season Two of ‘The Lounge Journals’

Singer, song-writer & multi-instrumentalist Nischay Parekh, conducts a scintillating

 session for music lovers

Kolkata, The Lounge café at RDB Boulevard, Salt Lake saw the launch of the second season of ‘The Lounge Journals’, a national initiative hosted at the popular Lounge format cafes of Café Coffee Day, the leading trend setting chain of coffee cafes in India. ‘The Lounge Journals’ is a series of tête-à-tête sessions with celebrity experts on hobbies, topics and passions of the youth. The second season of the Lounge Journals in the city saw Nischay Parekh, singer, song-writer & multi-instrumentalist and one of India’s most successful young musicians, conduct a stimulating session on music with a group of music lovers and enthusiasts.  

‘The Lounge Journals’ are aimed at encouraging the youth to partake in creative hobbies and developing productive talents”, said K. Ramakrishnan, President-Marketing, Café Coffee Day. “After acting & directing, it is singing & song-writing this time round at The Lounge Journals in Kolkata. The idea remains to channelize youth energy into creative and productive expressions and this time it is around music. We want to encourage the youth to develop their individual passions in life and The Lounge is one such place that provides the perfect setting for the mind to imbibe artistic things. The ambience, coffee and the food at The Lounge is designed to bring out the artist in you.”

Nischay, also known as the frontman of Kolkata-based pop/funk band ‘The Monkey in Me’, started the session with an introduction to the music industry and went on to speak about the early stages of his career. He spoke about the inspiration behind his music and lyrics, the formation of his band and the journey to his success. Nischay enthralled the audience with valuable insights and learnings from his experience to challenges and tips to becoming a successful musician. He also spoke about the importance of marketing oneself. Nischay is currently working on his debut album titled "Ocean" which will be released later this year.

To the joy of his audience, he went on to play some of his popular numbers at The Lounge. A few lucky members also won Coffee Time mugs autographed by Nischay at a fun quiz on music.

Commenting on The Lounge Journals Nischay Parekh said, “It is great to have initiatives like The Lounge Journals that promote and nurture creativity. This session gave me an opportunity to meet and interact with many more youngsters who are passionate about music and would like to pursue a career in the field. The crowd was fantastic and it was great answering questions of the enthusiastic audience present today. The Lounge setting was also perfect for this interactive session.”

Café Coffee Day is conducting ‘The Lounge Journals’ across all its 40+ outlets of The Lounge in India. The Lounge Journals are periodic series focusing on several interesting topics including photography, creative writing, painting, dancing and more. Each session is conducted by a leading and renowned expert from the field.  

About Coffee Day Lounge:

‘The Lounge’ is a specially created format for the coffee lover who wishes to indulge in the selective art of brewing and drinking coffee which is complimented by the right combination of food, in a totally relaxed and luxurious ambience. The Lounge offers a range of distinct coffee blends prepared by special alternative brewing techniques, customized world cuisine, personalized service in a plush lounge seating.

About Café Coffee Day:

Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Café Coffee Day’s menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés.