Monday 28 January 2019

TIRUN roadshow set sights on redefining cruise travel in India


TIRUN roadshow set sights on
redefining cruise travel in India

PAN-INDIA ROADSHOW BY THE EXCLUSIVE INDIA REPRESENTATIVE OF ROYAL CARIBBEAN CRUISES TO INTRODUCE FAMED LUXURY CRUISE SHIP `CELEBRITY EDGE’ AS A PART OF ITS STRATEGY TO REDEFINE CRUISE TRAVEL INDUSTRY IN THE COUNTRY BY SETTING UP A NEW BENCHMARK IN FEATURES, ARCHITECTURE, AESTHETICS AND ITINERARIES TO TAP INTO THE GROWING DEMAND FOR LUXURY CRUISE TRAVEL AMONG THE YOUNG
TIRUN Travel Marketing, the exclusive India representative of Royal Caribbean Cruises Limited, announced its plans to launch a grand multi-city trade roadshow to introduce cruise enthusiasts and travel partners to Celebrity Edge - a transformative cruise ship- redefining the standards of cruising across the industry. The roadshow, which was formally flagged off today in Kolkata, will cover Pune, Chennai and Ahmedabad.
Celebrity Edge, a revolutionary cruise ship by award winning Celebrity Cruises, has set some unprecedented standards with its features, aesthetics, architecture and most importantly, itineraries. The revolutionary ship has a tonnage of 130,818 GT and a double-occupancy capacity of 2918 passengers and 1400 crew members, making it the ship with the best passenger-to-crew ratio.
It is a true architectural wonder with various amenities including an innovative moving deck called The Magic Carpet - the world’s first cantilevered floating platform that keeps changing its position to offer breath taking views to guests; Infiniti Veranda - a feature that enables guests to transform their entire living space into a balcony opening out into the vast ocean, all with the touch of a button; The Garden of Paradise on Water-Eden – the first-of-its-kind ship features Eden, an on-board garden and a recreational area, that includes some of the most exotic and beautiful plants across three levels ensconced in glass, looking out to the beautiful ocean outside.
A state-of-the-art spa on sea, sprawling over 14,000 square feet, with an accompanying gym and cafĂ© covers 22,000 sq ft and offers a wide variety of treatments and wellness facilities that will help guests forge a deeper connection with the ocean. The Retreat - featuring a private pool and a lounge and an exclusive sanctuary designed just for Suite Class guests, The Rooftop Garden which provides movies, meals and nature – is a brainchild of celebrated architect Tom Wright a perfect place to relax and unwind in the lap of nature.
“Considering the great anticipation in cruising circles regarding Edge’s launch, it is ideal that a massive awareness and introduction event is undertaken for the benefit of every Indian cruise enthusiast,” said Mr Varun Chadha, COO, TIRUN Travel Marketing. “We have focused on a list of cities initially as we believe these developing markets have a huge potential for future business. We have registered maximum queries from these markets and have noticed a high number of high networth individuals clientele looking to take luxury vacations.”
The other cruiseline of Royal Caribbean Cruises Limited, which is Royal Caribbean International, has announced its India sailings in line with the increasing demand for cruise tourism witnessed in India. These cruises include, Explorer of the Seas and Spectrum of the Seas. To be launched in April 2019, this would be the largest ship to come to India. These India sailings are due in April and May, coinciding with travel season.


The multi-city roadshow is a grand way to showcase the fact that cruise tourism is in fact the fastest growing travel segment in the country. With TIRUN being a significant member of the ‘cruise task force’ formulated by the government and industry stakeholders, such a roadshow will go a long way to deliver an estimated 200% growth year-on-year. With India set to become the country with the youngest workforce by 2020 and 47% professionals desiring a cruise holiday, the demand exists for best-in-class cruise ships that travel to beautiful destinations offering travellers the best of convenience and luxury!
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ABOUT TIRUN:
TIRUN Travel Marketing is the exclusive India Representative for Royal Caribbean Cruises Ltd. with a portfolio of 3 of its cruise brands including Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. A leading travel marketing company, TIRUN along with Royal Caribbean Cruises Ltd. pioneered the concept of cruising in India in 1993 and continues to successfully undertake exclusive sales and marketing for the various brands while also providing operational support pan-India. Headquartered in New Delhi, the company has on ground presence in Pan-India. Today TIRUN is the most invested and experienced Cruise Company in the country.
Incepted in 1991 as Discover the World Marketing (DTWM), and later rechristened to TIRUN in the year 2001, the Company has introduced many acclaimed international brands to the country, some of which include US Airways, Hyatt Hotels, Hertz and Universal Studio's.
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1 comment:

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