Men, it’s time to start taking care of your skin with Oriflame’s: the new and innovative NovAge Men range

Men, it’s time to start taking care of your skin with Oriflame’s: the new and innovative NovAge Men range! 

Enriched with aclinically-proven anti-fatigue effect, the four-step skincare routine promises instant energy and 24-hour hydration to reveal stress-free skin! 

  

Men typically don’t take much care of their skin and even if they do, they hardly ever follow a routine with products that are designed especially for them! Men’s skin is very different from that of women due to various factors like high levels of sebum secretion caused by testosterone or due to shaving. They, therefore, need a specialised skincare routine of their own which is simple yet effective. Oriflame, the leading Swedish direct selling beauty brand, has introduced an exclusive skincare range for men, NovAge Men, which is developed specifically for male skin and comprises an easy routine with four steps that take two minutes, to reveal a clinically proven anti-fatigue effect.

Created to suit every skin-type, the NovAge Men range offers a complete solution to address men’s unique skincare needs, with Baobab anti-ageing technology proven to boost skin energy and fight signs of ageing. It provides 24-hour hydration, thereby revealing flexible, toned and smooth skin with reduced wrinkles.

A team of 42 scientists haveworked for several man hours to design this range of products and over 300 men were involved in testing and evaluating the products until the perfect solution was found.

Talking about the NovAge Men range, Naveen Anand, Senior Director –Marketing, Oriflame South Asia, said, “Men’s skin is totally different from women’s skin and has completely different needs. Keeping this in mind, we have designed a complete skincare routine specifically targeting male skin,which will make it easy for men to maintain their skin’s youthfulness for long. All they need is to follow four simple steps for two minutes,twice every day, and experience energised, great looking, and healthy skin for life.”

Featuring four products, the NovAge Men range involves four steps to maximise the anti-ageing results. It starts with cleansing with the NovAge Purifying and Exfoliating Cleanser enriched with black charcoal to wash off the deep-set impurities, oil, and sebum. The caffeine-enriched NovAge Eye Rescue Gel application in the next step enhances microcirculation to reduce under-eye bags and dark circles, whereas the Baobab anti-ageing technology in it targets wrinkles with an instant effect. The third step calls for boosting with the NovAge Energising & Hydrating Booster. Containing a blend of 10 minerals & vitamins, it energises, cools, and soothes the skin, along with intensifying the hydrating effect.Finally, the skin needs to bemoisturised with the intense Anti-Ageing Face Gelthat gets absorbed within 10 seconds, thereby visiblyreducing all signs of ageing and also helping in protecting the skin from free radicals.

NovAge Men is the ideal way to pamper your withering skin and look young for the long haul!

Price: MRP INR 6000

Availability: Contact your nearest Oriflame consultant or call on 011-40409000/66259000.

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. It offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare & wellness products. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

For more information, log on to www.oriflame.co.in