Miraj Cinemas
enters West Bengal
Opens its two
screen multiplex at Aurbindo Mall in Howrah district of the state
With this new
multiplex Miraj Cinema’s is now having 84 screens pan India
Commenting
on the new launch, Mr. Amit Sharma, Managing Director, Miraj Cinemas said,
“It gives immense pleasure to dedicate best in class movie viewing experience
to the people of Salkia and nearby localities with our new property launch at
Aurobindo Mall. I hope our new property here will be able to bring smile to
every movie lovers of the area as it is equipped with advance facilities and
technologies. This property is the first multiplex in the state of West Bengal
and we will look forward more such opportunities in coming daysto spread our
network rigorously.”
On
brand strategy of Miraj Cinemas, Mr.Sharma said, “Since
its inception in the year 2012, Miraj Cinemas is striving towards growth
through invention and reinvention. Our workis an innovator in the realm of
world class cinema viewing experience for all as our philosophy has always been
to push the envelope and come up with unique cinematic experiences for our
larger audience.”
According
to Bhuvanesh Mendiratta, VP,
Operations, Miraj Cinemas, “ Pan India we have invested over
Rs100crore over past five years and will go all out to enhance our
presence massively by with over 100 screens soon.”Today, Miraj Cinemas has 84 screens spread across the
length and breadth of the country and known as one of the fastest growing multiplex chain in
the Indian movie exhibition industry as its operates close to 100 screens today
only through an organic growth.
The Mumbai
headquartered company which
provides quality movie watching experience to its patrons wants to strengthen
its position throughout the country has chalks out an aggressive plan to
operate 100 screens pan India by end of 2017 and to reach nearly 200
screens by FY 2018. At present, the company operates 31 multiplexes with
total 24 cities across the nation.
About Miraj Cinemas:
Miraj Group, India’s
leading business brand forayed into entertainment sector with a movie
production unit in the year 2008 with a brand name of Miraj Entertainment
Limited. Within four years the
group added another feather in the cap with the launch of Miraj
Cinemas when Mr. Amit Sharma, Managing Director Miraj Entertainment Ltd
has laid the foundation in Ajmer with an aim to provide best in class movie
viewing experience for all.
In very short span
of its operation, Miraj cinemas have received several recognition
including, ‘Fastest Growing Cinema Chain’, ‘Best Marketing
initiative’ and Best Chain National (Below 20
screens). Recently, it'sMiraj’sAnupamGoregaon property has been
chosen as the Best multiplex theater of the year 2017 by Cine Expo,
similarly, Miraj Cinemas is awarded as most admired multiplex of the year
(fastest growing chain) by CMO Asia.
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