Workshop
on Advertising, Branding and Leadership at iLEAD
iLEAD hosted a workshop on Advertising, Branding and Leadership with Mr Cherojit
Goswami, Vice President of Ogilvy Common Health Worldwide.
iLEAD Chairman, Pradip Chopra addressed the audience with his views on
importance of perspective, brands and impactful ads. In the first session
“Advertising Mantras”, Mr Goswami spoke about concepts like Elevator pitch, how
to move from communication to conversation, the 8 sought after values from advertising
professionals, the importance of continuity and persistence and much more. Mr.
Goswami also spoke about the world of social media and how demographic factors
and cultural values also play a vital part in Advertising.
About iLEAD:
Institute of Leadership,
Entrepreneurship and Development (iLEAD) is one of the premier Media and
Management School of Kolkata having world class infrastructure
excellent teaching and non teaching staff and is using latest educated
technologies and is affiliated to West Bengal University of Technology (WBUT)
and is located in the heart of the City. To know more about iLEADone can
visit : www.ilead.net.in.
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