Kolkata: a promising
online furniture market
Urban
Ladder identifies emerging online furniture purchase trends in Kolkata
Urban
Ladder, India’s leading online décor and furniture company, today unveiled interesting
patterns of ‘online furniture purchase trends’ in Kolkata.The trends identified
are an analysis of online furniture purchases and findings through customer
interactions, from over 2000 users in Kolkata, over the last one year (July
2015 – June 2016)as Urban Ladder completes one year of operations in Kolkata.
As
a rising metropolitan city, Kolkata has a substantial growing urban population.In
a world where different generationsco-exist, Kolkata presents a perfect picture
of modern India, with a hint of tradition and culture. A city dominated by
several offline furniture retailers, people of Kolkata are increasingly seeing
value in online furniture companies, and steadily getting onto the online
furniture bandwagon. Focused on design, people in Kolkata look for
aesthetically appealing furniture; they also pay close attention to quality and
durability of furniture they purchase. Kolkata is among the top 7 cities for
Urban Ladder.
South
Kolkata contributes to 60% of furniture purchases made on Urban Ladder. The
average age group of customers buying furniture online continues to be 25 – 34
years, which is the same core age of our target group in other cities.However, among
the older populace, Urban Ladder has seen a steady increase in purchases made
by customers in the 45+ agecategory, contributing to 44%
of Kolkata’s revenue.
The
three most popular spaces that people in Kolkata have furnished in the last
year is their living room, followed by the dining room and then the bedroom.
This is followed by kid’s furniture and outdoor furniture. 44% of customers in
Kolkata buy furniture for the living room, followed by 23% for the dining room. A city known for its rich literature and
culture, it comes as no surprise that bookshelves and lighting are the highest
purchased subcategories for the living room.
Word
of mouth is a strong component in the decision making process for the people of
Kolkata. Decisions are strongly influenced by the opinion of family members.When
buying furniture, the aesthetic appeal of a productis of higher priority in
comparison to the functional need of furniture required. People in Kolkata are
willing to spend more in exchange for quality, design and service. This is
reflective in their ticket size, which is 5% above the average ticket size.
Commenting on the findings Kaustabh
Chakraborty, Senior VP, Urban Ladder, said,
“Since launch, we have witnessed a high furniture
retail appetite in Kolkata. Furniture is a matter of pride for people living in
this ‘city of joy’. Customers prioritise aesthetic appeal and quality of a
product. Buyers in Kolkata relate well to our design philosophy, especially the
quality of wood used. We are positive of growth in the region and will continue
to cater to this growing market segment.”
Urban
Ladder is a curated home destination with more than 4000 products across 35+ categories
in furniture and home décor such as sofas, beds, dining tables, bookshelves,
lamps and carpets.The company is working on design insights from across the
country, including Kolkata to develop furniture range relevant to the city’s
taste and preferences. Urban Ladder has its own operations and delivery team in
every city its present in, including Kolkata.
About
Urban Ladder
Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The leading online furniture and home décor company provides a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.
Urban Ladder was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The leading online furniture and home décor company provides a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.
With over 5000 products and 35
categories such as wardrobes, sofas, beds, dining tables, storage shelves
etc., Urban Ladder is India’s leading online furniture company. The
furniture is closely curated with design inputs from Urban Ladder’s
in-house team of experienced designers. At present, Urban Ladder
delivers to 19 cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Goa,
Pune, Hyderabad, Cochin Ahmedabad, Chandigarh, Surat, Kolkata Mangalore, Jaipur
& Baroda) and this number is expected to grow soon.
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