Saturday 19 March 2016

ZEE Digital Convergence Limited (ZDCL) launches‘OZEE’, a brand new world of entertainment!

ZEE Digital Convergence Limited (ZDCL) launches‘OZEE’, a brand new world of entertainment!

From the best of the TV Shows, Movies, Music and Videos across multiple genres and languages, viewers can now watch their favourite entertainment from across the ZEE Network.

ZEE Digital Convergence Limited (ZDCL), the digital arm of India’s leading Media & Entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL), announces the launch of a new video on demand platform, OZEE. OZEE celebrates life at the consumers’ own pace and promises to offer the galaxy of entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy ‘Vasudhaiva Kutumbakam – The World is My Family’. OZEE is one more offering in the Digital Space that strives to drive this philosophy. The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. The name hence inspired by the ‘O’ symbolizing the circle that encompasses our universe and the entertainment we seek in it – the world of ZEE!

Commenting on the launch, Mr. Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited, said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE offers a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

On the occasion, Mr. Debashish Ghosh, CEO of ZEE Digital Convergence Limited, further cites; “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE - irrespective of location, age group, SEC and comfort with technology platforms. While OZEE delivers the best entertainment content from ZEE - which viewers have loved over decades - it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

Mr Karan Jaitapkar, Business Head – OZEE further adds; - “OZEE is not like any other video on demand platform. We believe we are an all-encompassing social entertainment solution that every individual can leverage. They can seek their special dose of entertainment at their convenience and enjoy, share and celebrate at their own pace.”

As ‘appointment viewing’ sees a paradigm shift, more and more people arechoosing to watch content on their personal devices, in their own personal time. So while, OZEE caters to a much larger and valuable target audience the primary focus will be the 18-24 year olds who live by the ‘Apne Pace Ki Zindagi’ and seek ‘Entertainment now’.

With access across all devices and platforms (Android, iOS), viewers can consume OZEE free of cost. Designed to provide the best video experience and seamless quality entertainment across the world, OZEE promises be the one-stop destination that showcases  ZEE Network content (shows – Fiction & Non-Fiction, movies, ZEE music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada.The shelf life of a show on OZEE will be of a lifetime. Some of OZEE’s key features include a superior interactive video viewing experience even over low bandwidth connections across devices, follow this show, timely notifications, and more.
OZEE launched with the enclosed shows across each channel:

Channels
Shows
ZEE TV
Kumkum Bhagya
Jamai Raja
Tashn-E-Ishq
Ek Tha Raja, Ek Thi Raani
&TV
Bhabi Ji Ghar Par Hai
Yen Kahan Aa Gaye Hum
Gangaa
Adhuri Kahani Hamari
ZEE Kannada
Weekend With Ramesh Season 2
Sa Re GA Ma Pa Season11
Sa Re GA Ma Pa Lil Champs Season 10
Oggarane Dabbi
ZEE Bangla
Mirakkel Akkel Challenger Season 9
Goyendra Ginni
Sa Re Ga Ma Pa 2015 Sangeet Er Shera Mancha
Kojagori
ZEE Marathi
Dil Dosti Duniyadaari
Honaar Suun Me HyaaGharchi
Chala Hawa Yeu Dya
Ka Re Durava
ZEE Tamil
SolvathellamUnmai
Lakshmi Vanthachu
Simply Kushboo
OlimayamanaEthirkalam
ZEE Telugu
Varudhini Parinayam
Muddha Mandaram
Konchem Touch lo Unte Chepta Season 2
America Ammayi
Zindagi
Aadhe Adhoore
Bhaage Re Mann

As future plans, OZEE will own the world of (ZEE) entertainment. The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.

ABOUT OZEE:

OZEE is the newest video entertainment brand launched by Zee Digital Convergence Limited (ZDCL), the digital arm of the of India’s leading Media & Entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL).  OZEE offers the world of (ZEE - shows – Fiction & Non-Fiction, movies, music and other videos) entertainment across 8 languages within minutes of its television telecast on your preferred device.

OZEE highlights enhanced user experience, tempting first time exploration followed by loyal viewing on your personal gadget. With OZEE, you can watch TV Shows, Movies across genres like Action, Comedy, Romance, Drama etc in Hindi and other regional languages. It showcases latest episodes of your favourite TV shows like Kumkum Bhagya, Bhabiji Ghar Par Hain, Weekend With Ramesh Season 2, Dil Dosti Duniyadaari, Varudhini Parinayam, Simply Kushboo, Aadhe Adhoore and Kojagori to name a few from popular Zee channels like Zee TV, &TV, Zee Marathi, Zee Telugu, Zee Tamil, Zee Kannada, Zee Bangla, Zindagi and more.

You can also tune in to the latest Bollywood numbers and popular hits from one of the leading music companies in India, Zee Music Company. The video on demand platform offers you a chance to enjoy videos spanning across Food, Lifestyle, Gossip and Entertainment.
So if you’re looking to make your day with a dose of entertainment, download OZEE (on your Android or iOS device) or log on to www.ozee.com and get Entertainment now. 

About ZDCL: Zee Digital Convergence Limited (ZDCL) is thedigital arm of the world’s leading Indian Television Network, Zee Entertainment Enterprises Limited (ZEEL). Founded in June 2015, ZDCL is home to the entire digital ecosystem of ZEEL that includes ZEE Network Channel sites and dittoTV. True to ZEEL’s corporate philosophy ‘Vasudhaiva Kutumbakam – The world is my family’, the Company has been consistently catering to its ‘digital screen fist’ audience across the world.

As ‘appointment viewing’ sees a paradigm shift, more and more people choose to watch their favourite entertainment on their personal devices, in their own personal time.  Every offering of ZDCL is designed to ensure it meets the demand of this consumer.  The sustained strategy and effort have resulted in many accolades for the Company:

-        ZeeTV.com has been winning accolades as the best website of year for two years consecutively
-          dittoTV continues to drive the innate need for “Never seen before”, Live TV, Customisation of content, Breadth of Content sources (channel agnostic), uniqueness/originality of content, offline usage, low bandwidth cost etc - and is hence a subscription platform
-          ZDCL’s newest brand OZEE aggregates all of ZEE Entertainment content - purely targeted at a different kind of viewer / audience who are more focused on a specific brand of entertainment content and for whom just anytime / anywhere / on demand consumption of that content is enough
-          A dedicated Original Content team has been busy creating interesting content across genres

ZDCL also caters to regional audiences with content available on ZeeMarathi.com, ZeeTelugu.com, ZeeTamil.com, ZeeKannada.com, ZeeBangla.com and newly launched SarthakTV.com. The other sites in ZDCL’s portfolio include ETC.in which provides content for entertainment loving consumers, ZingTV.in showcases content for youth, ZindagiTV.in caters to a niche audience, ZeeQ.in for kids, ZeeKhanakhazana.com for food lovers, movie sites like Zeecinema.com, andpictures.in, Zeeclassic.in for movie lovers, Zliving.com and Ten Sports.

More information about ZDCL and its businesses is available on www.zeetelevision.com


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