Mahindra First Choice Services seeks to expand footprint in West Bengal
Invites
franchisees to join its rapidly growing national network
Mahindra
First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops,
with a national network comprising 81 workshops across more than 60 cities, and
a fully own subsidiary of the US $ 16.9 billion Mahindra Group, today announced
that it plans to expand its footprint in West Bengal. MFCS’s growth plans for
the state envisage 30 new workshops by March 2016.
The company envisions great potential
for the multi-brand car servicing business in West Bengal and invites
applications from existing OEM dealers, independent car workshops, and other
automobile related businesses as well as from those currently engaged in
non-auto businesses in Arambagh, Asansol, Ashoknagar, Baharampur, Bally, Balurghat,Bangaon,
Bankura, Barrackpore, Barasat, Baruipur, Bardhaman, Basirhat, Budge-budge, Chakdaha,
Chandannagar, Chandrakona, Contai,Dankuni, Dhulian, Diamond Harbour, Durgapur,
Farakka, Habra, Haldia, Jangipur, Jhargram, Kalyani, Kharagpur, Krishnanagar, Malda
Town, Medinipur, Nabadwip ,North Kolkata, Purulia, Ranaghat, South Kolkata, Suri,
Uluberia,Uttarpara and nearby towns for franchisee partnerships.
“We are delighted to further expand our network in West Bengal which is
a strategic market for MFCS. Our business model for franchisees, especially our
spare parts management model has received a strong response and we are in the
process of expanding this model across the country. With the increase in our
network strength we are confident of leveraging economies of scale to deliver
higher value to our franchise partners as well as customers. We are looking for
the right partners with strong entrepreneurial ability. They may not
necessarily be associated with the auto industry but should have a passion for
automobiles. Our partners need to have the ability to couple their
understanding of local trends with robust MFCS systems to help provide a
delightful service experience to car owners,” said YVS Vijay Kumar, CEO- Mahindra First Choice Services Ltd.
MFCS provides franchise
partners with a high level of support, from helping them design workshop
layouts to ensuring optimum utilization of land and resources and also helps
them select the right manpower and workshop staff, who are trained at the
company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and
Bengaluru.
MFCS has expanded its
network rapidly in the past one year through Franchisee Owned Franchisee Operated
(FOFO) workshops. As of 31st September 2015, the company has 81
workshops in 14 states.
Till recently, the Rs. 20,000
crore plus car servicing industry was almost equally divided between OEM
dealers and independent garages. However, in recent times, changing customer
needs and rapidly evolving automotive technology coupled with the exponential
growth in the country’s car population, has seen multi-brand car workshop
chains such as MFCS gain momentum. MFCS has already serviced over 320,000 cars
and has been receiving an encouraging response from across the country.
In last one year, MFCS
appointed more than 190 franchisees, of which 59 workshops are already up and
the balance are scheduled to commence operations in the next 3-4 months. MFCS
expands its network in clusters with each cluster comprising a geographical
region of around 250-300 kms radius. Each cluster has a ‘cluster warehouse’
which supplies spares to all the workshops in that particular cluster.
Currently, the company operates clusters in Chennai, Coimbatore, Madurai,
Kochi, Bangalore, Hyderabad, Vijayawada, Mumbai, Pune, Nagpur & NCR.
The company’s investment of around Rs. 250 crore over five
years will go towards creation of infrastructure and expansion through
clusters. In order to supply parts to the workshops, the company will increase the
number of its cluster warehouses from the present 15 to 40. Each workshop of MFCS uses
quality spares procured at competitive rates and follows stringent quality
measures including a mandatory 60 point “First Choice First Check” on each car.
MFCS also provides
hassle-free cashless insurance facility with leading insurance companies. Car
owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has a strong
digital presence and has recently launched an innovative, first-of-its-kind
online car dent estimator tool which can be used not just by its own customers
but by any car owner.
|
Nice Post! Your insight are very impressive and creative its very helpful.Thanks for sharing. Logistics Company in Bangalore | International Logistics Provider in Bangalore | List of Freight Forwarding Companies in Bangalore
ReplyDeleteWow, it is really wonderful and awesome thus it is very much useful for me to understand many concepts and helped me a lot. it is really explainable very well and I got more information from your blog.
ReplyDeleteCar Workshop
In India, you can find many Franchise services but the level and expertise Sparkle Mind will provide is the best. Moreover, they provide the Best Franchise Opportunities in India which makes them the best Franchise Services in India
ReplyDeleteWow! You're doing such a great service. Shiftautomobiles.com also involved in offering high quality genuine Mahindra spare parts for best price in the market. Not only this, but also providing authorised car services in Bangalore. Do check it out!
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThanking for information. Budget Acting Drivers is one of the fastest growing companies in the Best Acting Driver in Madurai. As a reputed company, we offer a variety of travel services. Budget Acting Drivers is one of the fastest growing companies in the Best Acting Driver in Madurai. As a reputed company, we offer a variety of travel services.
ReplyDelete