Australia ranks high as a favorite destination for travelers
from West Bengal
Arrival
statistics reveals West Bengal as one of the leading tourism source market from
India
Australia’s soaring popularity amongst travelers from West
Bengal has led to the State emerging as one of the leading tourism source
market for Australia in India. For the year ended March 2015, West Bengal
recorded an 18 per cent increase in tourist arrivals and a staggering increase
of 49 per cent in spends into Australia. Over the years, West Bengal has emerged
as an important market for Tourism Australia, with focused distribution and PR initiatives
scheduled to further boost the market potential.
Mr. Nishant Kashikar, Country Manager, India &
Gulf, Tourism Australia, said, “West Bengal has
emerged as one of the fastest growing market in India for Australia and we are
committed to nurture this growth by working closely with our travel partners. Australia
has a diverse range of some of the world’s best tourism experiences and we are
optimistic of continuing to rank high as a preferred outbound destination for travelers
from this state.
Australia has witnessed a continued growth trajectory in tourist arrivals
from India. As per the year ended June 2015, 220,000 Indian travellers visited
Australia which is an increase of 19 per cent for the same period the previous
year. For the six months to June, Australia received 122,900 visitors from
India, a 24 per cent increase relative to the same period of the previous
year.
Best ranking travel agencies in the city
testify to a growing interest in travel to Australia and of travelers expanding
their horizon and increasing indulgence on holidays.
Mr. Rajkumar Sarrof, Director, Pristine Travels Pvt
Ltd said, “The key trend observed
among travellers from Kolkata includes their keenness to try new activities and
visit the unexplored regions in Australia. Travellers prefer an action packed
itinerary with a bit of every diverse experience on offer. Experiences such as
self-drive holidays, vineyard visits, short cruises, soft adventure, world class
shopping and casinos are gaining immense prominence in this market. Another
interesting trend that we have observed in Kolkata is the willingness of
travellers to spend more on their holiday. They are amenable to spending that
extra bit, if they see a value for money experience in return.”
Mr.
Asif Alim, General
Manager Sales – Outbound, Neptune
Tours And Travels Pvt. Ltd,
Kolkata said, “Travellers from Kolkata
today are willing to spend and always eager to explore
new options. We notice a trend of customers demanding for the best located hotels, best shopping locales, and best
sightseeing options including helicopter rides, off beat sightseeing and
destinations. During the wedding season, we see a lot of couples opting for
Australia as their ultra-luxury honeymoon destination.”
As India moved up the rankings to be the eighth largest source market for
inbound arrivals into Australia, spends by Indian travelers’ in Australia has
reached an all-time high. For the
year ending June 2015, visitor expenditure out of India crossed AUD 1 billion
mark registering a record growth of 39%. India has also improved its ranking to
become the 10th largest market for spend into Australia. For the
quarter ending June 2015, India recorded visitor expenditure growth of
40%.
On the consumer front, Tourism Australia recently launched a
tactical driven media campaign in association with its key distribution and
airline partners through the successful and established platform of ‘There’s
Nothing like Australia’. The campaign aims at enticing travel to Australia
through attractive offers by travel on broadcast and digital mediums. With the
campaign featuring travel packages starting at Rs. 119,000, a high proportion
of Indian travelers are expected to be Australia bound for the year-end holiday
season. Tourism Australia has also collaborated with India’s national carrier,
Air India, giving flyers a chance to travel to Australia at exciting fares
starting from Rs. 58,000 onwards. The offer lasts until 30th September
2015 and is valid for travel till 31st October 2015, subject to applicable
terms and conditions.
To support the distribution network, Tourism Australia runs
the online destination program ‘Aussie Specialist Program’ for travel agencies.
For the year ended June 2015, there was a 23% growth in number of travel agency
staff on the Aussie Specialist program from Kolkata. The online program is
supported by regular in-person training sessions for frontline staff of travel
agencies to equip them on selling the destination more effectively.
Source for Visitor
Arrivals Data - International Visitor
Survey, Tourism Research Australia
Plan your next holiday to Australia, visit www.australia.com/offers
About Tourism Australia
Tourism Australia is the Australian Government agency
responsible for promoting Australia to the world as a destination for business
and leisure travel.
Tourism Australia’s purpose is to increase the
economic benefits to Australia of tourism, supporting the industry’s Tourism
2020 strategy, which aims to grow the overnight annual expenditure generated by
tourism to over A$ 115 billion by 2020.
The organisation is active in around 30 key markets,
where it aims to grow demand for the destination’s tourism experiences by
promoting the unique attributes which will entice people to visit.
Tourism Australia’s activities include advertising,
public relations and media programs, trade shows and programs for the tourism
industry, consumer promotions, online communications and consumer research.
For
more information visit www.tourism.australia.com
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