TAG
HEUER INAUGURATES ITS NEWEST BOUTIQUE IN QUEST MALL, KOLKATA
A legend in Swiss
watchmaking, one of the most innovative brands in prestige watches, TAG Heuer
has built on its active commitment in the sports world to create the most
accurate timing instruments and watches in the world. The Swiss brand continues
to strengthen its position in the country by opening its 10th
exclusive TAG Heuer Boutique at the largest luxury mall in Kolkata.
The newest boutique at Quest
Mallgives the connoisseurs of luxury in Kolkata another destination to shop.
While TAG Heuer is one of the world’s leading watch brands, the product range
in the boutique is not just focused on timepieces. Apart from the brand’s
iconic and latest collections and limited edition watches, the boutique also showcases
lifestyle accessories like wallets, belts and cufflinks.
TAG Heuer is best known for
breaking rules: harnessing mental fortitude to overcome technology restraints
and deliver ground breaking innovation. The new ad campaign - Don’t Crack Under
Pressure asserts the powerful truth that achievement is due as much to mental
strength as to physical capabilities. A truth that is exhibited in the daring
watches and chronographs produced by TAG Heuer.
Taking its Don’t Crack Under Pressure theme forward, TAG Heuer also
created a Sphero Race track challenge in front of its new boutique. The
challenge required participants to race their ipad-controlled Spherosagainst
each other within a stipulated time on the miniature race track. True to the
brands spirit, it was a perfect mix of avant-garde technology, precision and
TAG Heuer’s rich motor racing heritage. The participants who finished the lap
in the shortest time were awarded special gifts by TAG Heuer.
The occasion also saw launch of the latest TAG Heuer Formula one series.Launched
in 1986 and entirely revamped in 2004, the Formula 1 was the favourite watch of
F1 legends like Ayrton Senna, Alain Prost, David Coulthard, KimiRäikkönen and
Fernando Alonso. It is one of TAG Heuer’s most successful lines to date, that
has been seen on numerous Formula 1 racing podiums.
Amit
Chaloo, General Manager - TAG Heuer India said,“It gives me immense pleasure to launch the newest TAG Heuer boutique in Quest
Mall this year. Kolkata has always been the cultural capital of the country and
now with so many world class brands opening their stores here, it’s fast
becoming a hub for luxury retail as well. Through this new boutique, we are
bringing not just the latest timepieces but the entire TAG Heuer experience to
our customers in Kolkata.”
About TAG
Heuer
TAG Heuer: the
Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing
boundaries and breaking rules: harnessing mental fortitude to overcome
technology restraints and create daring watches and chronographs. Long-lasting
partnerships with motor racing teams and charismatic ambassadors drive it to
break with watchmaking conventions, and, as a consequence, master time with
unparalleled precision. The brand's motor racing DNA, as well as the amazing
athletes who belong to its dream team, reflect its core values of teamwork,
mental strength, courage and ambition. Its slogan, DON’T CRACK UNDER PRESSURE,
is far more than a claim--it is a mindset.
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