Tuesday, 3 February 2015

Coffee table book commemorating 10 glorious years of META released at the ZEE Jaipur Literature Festival



Coffee table book commemorating 10 glorious years of META released at the ZEE Jaipur Literature Festival



- Shabana Azmi, Girish Karnad, Ravi Dubey & Sanjoy Roy discuss META’s influence on Indian Theatre

- META 2015 calls for entries to be submitted in prescribed format by 31st January, 2015

Coffee table book ‘Curtain Call: Celebrating Indian Theatre’ encapsulating ten glorious years of Mahindra Excellence in Theatre Awards (META) was released at the British Airways Baithak, Hotel Diggi Palace, Jaipur on the second day of the ongoing ZEE Jaipur Literature Festival. The commemorative book on Indian Theatre, with contributions from eminent theatre personalities, was released by Shabana Azmi, Girish Karnad and Ravi Dubey, Creative Director, META along with ZEE Jaipur Literature Festival Producer & Teamwork Arts MD, Sanjoy Roy.

Celebrated theatre personalities like M K Raina, Sushma Seth, Rajat Kapoor, Amal Allana, Manan Kaur, Neelam Mansingh, Ananda Lal have contributed to the book. Curtain Call: Celebrating Indian Theatre features their testimonials and chronicles on META and its instrumental role in encouraging and rewarding the theatre industry, bringing increased participation and showcasing exemplary work within this field.

The book release attracted many literature, theatre and culture aficionados to British Airways Baithak for  discussion on META’s success in making Indian theatre popular and how engagement with theatre has evolved.

At the launch Shabana Azmi expressed that it was a process of osmosis that is responsible for her love for theatre, having carried over the passion and commitment towards theatre from her mother. As an instance, she detailed how even as a four month old child her mother would carry her to theatre rehearsals, tying Shabana at her back. About theatre being very different from films, Shabana Azmi shared her experience on how all the twenty performances of Tumhari Amrita were completely different from each other. The actress believed truth to be an essential part of theatre.

While releasing the book, Girish Karnad also stated how in theatre, ‘anything can happen!’ Karnad also confessed that he has always thought of himself as a playwright rather than an actor. He talked a great deal about his experience in theatre, also, about how different and difficult theatre has become now as compared to the good old days. Girish Karnad said, “Theatre is a journey that is completely driven by passion and innumerable sacrifices. Festivals like META are a bench mark every theatre group, actors, directors and theatre troupes always aspire to reach. Reaching the stage of META in itself is a reward and it personifies dedicated passion and undying patience.”

The speakers agreed that youngsters do not see theatre as a profession. They’d rather prefer becoming ‘film stars’, says Shabana, also saying that ‘do not enter into acting if you will not die doing it.’ In affirmation, Karnad expressed how theatre is pursued only if it is in one’s blood and if it is, then when cannot and should not escape.

The Mahindra Excellence in Theatre Awards (META) is a weeklong theatre festival and award that stages the best of theatre of the year. Every year META confers awards across 13 categories celebrating various aspects of theatre including Stage Design, Lighting and Costumes apart from Best Play, Best Director, etc. Theatre groups from all over the nation participate in this festival to receive the prestigious and most comprehensive awards recognizing Indian Theatre. Winners are also awarded handsome prize money across the various categories.

The 10th META Festival is scheduled from 21st to 26th March, 2015 at New Delhi’s LTG and Kamani Auditoriums along with a Gala Awards Night on March 27th, 2015 at Taj Mahal Hotel, Mansingh Road, New Delhi.

Creative Director, META, Ravi Dubey says, “It’s fascinating how we started with 10 entries in our first year and now after a decade META has achieved a stature of being one of the most glamorous events of the fraternity with over 13 awards from the various corners of the country. META has been a wonderful journey for us as we engage with various groups as well as dynamic and colorful artists on and off the stage.”

Ravi Dubey also shared that META has really contributed to theatre as envisaged and suggested to other corporate entities that they should also be supporting theatre since it still requires more support and motivation.

Instituted by the Mahindra Group, in continuation of its commitment to promoting the arts, META 2015 aims at bringing together the best of Indian theatre from the year gone by. The awards consist of a specially designed trophy and a cheque for Rs.1 Lakh for the Best Production, Rs.75,000 for Best Original Playwright and Rs.45,000 for all other award categories.

Jay Shah, Head, Cultural Outreach, Mahindra & Mahindra Ltd said “We at Mahindra Group want to provide a platform in the form of META for encouraging all forms of theatre across its full spectrum in India. Through META, our aim is to increase awareness and appreciation of Indian theatre, making it one of the most important national platforms for recognizing and rewarding theatre. Apart from the glamorous and obvious awards for direction and acting we also celebrate and promote other elements of theatre like playwriting, set designing, costume and light designing.”
                                                                                                       
META is calling for entries for this year’s edition. The submissions must be sent in the form of recorded DVDs on or before 31st January, 2015. The entries can also be shared online followed by sending in recorded DVDs of the play as hard copies via post on or by logging in to http://metawards.com/v1/entry-form/

All productions that meet the eligibility criteria will be viewed by an esteemed selection committee comprising of five eminent theatre personalities. The selection committee will then pick the 10 best productions after viewing the DVDs of all the plays. The ten chosen ones are then invited to perform live in front of the esteemed jury and general audience. Every entry for META should meet certain criteria (detailed eligibility criteria are available on http://metawards.com/v1/selection-criteria/

About Mahindra Group
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 220,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology,financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013. Visit us at www.mahindra.com


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