Brother revamps its Laser Printers and Multi-Function Centre lineup with 10 new models.

Brother revamps its Laser Printers and Multi-Function Centre lineup with 10 new models.

Aims 10% market share in East India in mono-laser segment for this Financial Year

Brother International India, a leader in home and business IT peripherals, launched a series of 4 new Mono Laser Printers and 6 Multi-Function Centres which come with enhanced features to increase efficiency and affordability.

These products also are being launched in India keeping in mind the changing needs of the customer. Especially in India the customer today is cost conscious & tech savvy. Delivering value on both parameters is a challenge for any printer manufacturer. Brother, being a company which conceptualizes, designs, manufactures & of course markets its products, has been able to get the right combination for the Customers in India.

“Brother India is expected to grow maximum within the entire Asia-Pacific region. To achieve this we have been constantly working on our distribution network and channel network development to ensure smooth availability of our products. We have invested heavily on manpower by adding sales force. We complimented the above initiatives by Brand building activities like Outdoor Ads/ Inshop branding which are aimed at enabling visibility in the market.” said Mr. Yoshiji Matsui, Managing Director, Brother International India.

“With growing trends of SOHO, rise in SMBs and startups have changed printer industry ecosystem in India in the past few years. To add further, need of compact printers with feature rich capabilities is becoming key component of purchase decision. Brother constantly strives to offer its customers quality printing while keeping costs low for them. These new products will be an accelerator for us to ramp up more numbers in the very competitive space.” said Mr Yoshiji Matsui. To provide Brother users with greater value, reliability & convenience, every printer and Multi-Function Centre has its own appealing point.” he highlighted.

These products range from MRP of Rs.5200 to Rs.19990

The series consists of the HL-1201, HL-1211W, HL-L2321D, HL-L2361DN printers, as well as DCP-1601, DCP-1616NW, MFC-1911NW, DCP-L2541DW, MFC-L2701D, MFC-L2701DW Multi-

Function Centre’s. Designed to meet the needs of Home, Small Offices and Home Offices (SOHOs) and Small Medium Businesses (SMBs), they are compact enough for any business environment, yet provide a full range of networking and workgroup features.

All prices are inclusive of the prevailing taxes and include a 1-year on-site warranty. These machines can be purchased through Brother International India’s authorised dealers & resellers and are supported by Brother Customer Care.

Customer Care:

Toll Free: 1-800-222-422 (For MTNL & BSNL users) Others: 1-800-209-8904.

Email id: customercare@brother.in

About Brother International India Pvt. Ltd.

Brother is a leader in the development and manufacturing of technologies in the printing,

communication and digital imaging industries for homes, SOHOs and enterprises who demand solutions that empower businesses and individuals to communicate ideas in every possible way. A trusted brand worldwide that believes in the “Customer First” approach in all aspect of their business, Brother has continuously met the varied needs of their customers through their comprehensive range of quality printing solutions. For more info Visit www.brother.in

NOTE: All brand and products names are trademarks or registered trademarks of their respective

companies.

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