BLUMERQ Launches AW’14 collection inspired byMOD Style

BLUMERQ Launches AW’14 collection

inspired by MOD Style

Prints being the latest trend this season and orange becomes the new black

Blumerq, a trendy casual wearclothesline for men with over 350 stores nationwide, unveiled its winter collection, offering a wide range of options in t-shirts,polos,shirts &bottomsfor fashion lovers. The collectioncaptures the essence of MOD lifestyle from 70s and 80s in Britain and has combined strong & cheery dark toned colorsthis season.

Blumerq,in tune with the brand’s ideology, hasdesigned wide range of t-shirts with some interesting lyrics taken fromthe hitsof 1970s MOD Music and has combined these with various print techniques & patterns. The iconic Mod symbol, new scooter prints and an interesting play of colors and patterns is all set to create a trend among the youth.

Blumerq has designed an exclusive range of printed shirts at very attractive price points, for this festive season. Polka dot patterns and interpretations are not only used on t-shirts but also on shirts &bottoms. Bold stripes and fragmented shapes are used on shirts, accentuated with washes. The knits line of Henley& long sleeves are textured with an intense colour palette.In addition to the basic line of sweatshirts, Blumerq has also introduced a trendy range in this category, with catchy phrases using appliqués &various print techniques and a few Brush stroke prints.

The bottoms are going the print way withthe ever favorite camou print tinted in its true nature. A range of intense colored bottoms in tune with intense palette on tops is a new addition to Blumerq’s bottoms range, along with the everlasting blue denim. They have also introduced skull cap in the accessories segment.

Mr. L. Joseph Muthaiyan, CEO ofBlumerq opines, “The AW 14 collection takes us back to good old days and cherish the 70s & 80sBritishclassics”.

Blumerq’sAW’14 collection is all set to welcome you at Blumerq stores and is available across all leading e-commerce sites. The price range varies from INR 399 to 1899.

About Blumerq:

Blumerq, a subsidiary of Blue Mercury Apparels was established in the early 2012 exclusively addressing the identity and aspirations of today’s youth. Their line epitomizes new, casual chic styles that will set every young man rolling in glamour and charisma. Speaking the universal language of music and yet, touching upon a wide range of styles, they have the trendiest options in Shirts, Tees, Polos, Shorts, Denims and Chinos. These have been exclusively designed to cater to the urban youth, particularly targeting young men who are inclined towards music. Very fresh in its approach, Blumerq resonates with the Pop culture and therefore, stands out in a market full of generic apparel.