Dalda Edible Oil now available in new avatar

Dalda Edible Oil now available in new avatar

Kolkata, 2013: Dalda, one of India’s most iconic brands, associated with taste and purity announced today the relaunch of its cooking oil range in the Indian market. Dalda oils are Zero in cholesterol and  contain  Vitamins A, D & E that have nutritional benefits. They are available in four variants – Refined Sunflower, Soybean, Groundnut and Kachi Ghani Mustard Oils. Celebrating 75 years of taste and purity, Dalda as a brand enjoys a vast loyal consumer base in India.

 Dalda cooking oil will be available to consumers in the entire country. The product comes with informative packaging and will be available in three different formats – food grade plastic Pouches, Bottles, and Jars. Dalda is one of the very few brands in the country that cater to varied consumer segments ranging from urban markets to homemakers in rural India.

Commenting on the availability to a larger consumer portfolio, Mr Dinesh Agrawal, Business Head, Dalda said, “In its new avatar, Dalda, is available in a range of edible oils - both refined and taste oils. Dalda Oils are made with the best quality ingredients, processed with the latest technology, producing oil that is light and pure. Dalda’s refined edible oils offer nutritional enhancements in addition to flavor, thus facilitating people to enjoy and indulge in their favorite cuisines.”

About Dalda

Dalda is one of India’s iconic brands, acquired by Bunge India Private Limited in 2003 from Unilever. It is a heritage of trust handed down over generations. Dalda's name has been part of millions of households across India for the past 75 years as a result of its premium quality and adherence to high quality standards, while being nutritive and uncompromising on taste and aroma. Dalda uses Bunge’s international technology and expertise to successfully make available Dalda's range of refined and taste oils in the Indian market.

About Bunge Limited Bunge India Private Limite a 100%-owned subsidiary of Bunge Limited (www.bunge.com, NYSE: BG), a leading global agribusiness and food company operating in over 40 countries with approximately 35,000 employees. Bunge buys, sells, stores and transports oilseeds and grains to serve customers worldwide; processes oilseeds to make protein meal for animal feed and edible oil products for commercial customers and consumers; produces sugar and ethanol from sugarcane; mills wheat, corn and rice to make ingredients used by food companies; and sells fertilizer in South America. Founded in 1818, the company is headquartered in White Plains, New York