South African Tourism commences “Learn
South Africa” Training Programme in Kolkata
South African Tourism conducted
the fourth module of its popular classroom training session ‘Learn South
Africa’ for frontline staff of travel agencies in Kolkata today. The module
kick started on July 8th in Mumbai and will travel to many more
cities until July 31st, 2013. The
interactive programme aims to intensify
the destination awareness and understanding among the travel trade in India.
This year, Learn
South Africa will be held across 15 cities including tier-II markets like
Jaipur, Ludhiana, Trivandrum, Kochi, Coimbatore and Nagpur.
This year’s ‘Learn South Africa’ is very differently structured in
comparison to the past modules. South African Tourism has invited some key
South African suppliers to take part in the training programme to facilitate a
more collaborative and mutually beneficial learning environment. There are
several markets that the tourism board is unable to take its South African
suppliers and products to during the annual roadshows. However, through this
innovative approach to Learn South Africa, South African Tourism hopes to use
the expertise of these suppliers to explain the varied products offerings of
South Africa to Indian travellers.
Commenting on the new and
revamped module of Learn South Africa, Ms.
Hanneli Slabber, Country Manager, South African Tourism said, “The key objective of ‘Learn South Africa’ is to equip travel trade with
destination knowledge that make them competitive in their market, enhances
their expertise and allows them to sell memorable holidays of choice to the
Indian travellers. It also gives us an in-person engagement platform with our
Indian travel trade partners, making the training module more effective,
interesting and specific as it offers enhanced value and credibility to the
relationship building process with Indian travel trade.”
Year-on-year, South African Tourism has been revamping its online and
offline training programmes to include learnings from previous years’ modules
of ‘Learn South Africa’
“Year-on-year basis feedback received from our trade partners, we have
been revising the programme and content to make it more contextual to the
changing requirements and holiday aspirations of Indian travellers. This year,
we have gone a step further and invited select South African suppliers to the
training programme to give Indian travel trade an opportunity to clarify traveller
queries and get information on specialized needs of the market straight from
the people who they engage with to sell South Africa to Indian travellers” added Ms. Slabber.
South African Tourism has an on
ongoing basis invested heavily in developing market research in key tourism
source markets like India. The data and superior quality analysis offers the
most updated information on Indian traveler trends, helps the tourism board
understand opportunities and competitive threats from each market, thereby,
helping them plan their growth strategy. South African Tourism uses this research
information to customize its travel trade training programmes to empower the
agents with knowledge that helps them make profitable decisions.
Registration for this programme
is free and does not restrict the number of participants from each company. Due
to the limited availability of seats, travel professionals can register by
writing to the board on learnsa@avian-media.com at the earliest. The schedule
for this year’s
Register
on our media extranet to browse the latest news releases (from SA Tourism as
well as the tourism industry in general), access the news archive and get
details of all upcoming tourism industry events (both locally and
internationally).
About South Africa
Tourism:-
South African Tourism is the national tourism agency
responsible for the marketing of South Africa as a preferred tourist
destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima,
Chief Operating Officer Mr Timothy Scholtz and Chief Marketing Officer, Ms.
Janine Hutton.
No comments:
Post a Comment