Lauching of “MaayasDeep” Incense Sticks by SMJ
Kolkata: Venture Private Limited now
introducing Incense Sticks under “MaayasDeep”
after successful launching of their products “Deep” – Kapur (Camphor Tablets) and plastic containers under "Ceraplast" last year as
Company’s plan to diversification into
the FMCG sector. Mr. Shyam Sunder Jaiswal, CMD, Mrs.
Maya Jaiswal, Mr. Rohan Jaiswal, Mr. Assini Jaiswal, Director of company were
present at the time of launching of Incense Sticks under “MaayasDeep” brand.
The followings are the 5 different “MaayasDeep” fragrances (with the name
mentioned namely 1. Astha 2. Desires 3. Natural 4. Live 5. Natural Flower)
that would be initially launched. This name relates to the human perceptions
and the post experiences the user will have with each product.
ASTHA
Astha is a Hindi word meaning “Faith”. Faith
in the Supreme, the Divine. Faith people have in their abilities, strengths and
knowledge. Our bonding, with supreme power and our capabilities, often gets
suppressed by certain forces and that too without notice. We believe that with
“Deep Astha” and “conviction” one can achieve wonders.
Desires
Desire
helps you to fulfil your spiritual desires. It gives you the feeling of being
closer to the divine forces. The very thought of closeness to the Supreme
powers gives us a lot of joy and takes us to the fulfilment of desired
spiritual goals. The motivational aspect of desire has long been noted and
asserted by us. Desires are the fundamental motivation of all human actions.
Natural
Every
natural thing around us is an assertion that the supreme is very much conscious
of human needs. Let’s be Natural in our way and our Life and start to believe
in ourselves and connect with ourselves because the Supreme is right inside us.
Live
Live
your moments your way rather than the way others want you to live.
Natural Flower
Enjoy
the sweet fragrances of Natural Flower that rejuvenates our mind and soul.
About SMJ
SMJ Venture
Private Limited is a well known name in the manufacturing and supplying
of battery vent caps and battery spare parts like Rope handles,
Terminal Pole caps,, fume arresters and many more. These vent caps and
accessories are used in all sorts of batteries such as automotive,
inverter, traction, solar, industrial, train signal and lighting.
From a humble beginning in 1994 to where we are today - it has been an arduous and satisfying journey. Manual processes to fully automated production and assembly lines, a 1000 SQFT shed to 35000+ SQFT shed, a 90 SQFT tool room to a machine shop spread over 3300+ SQFT, an ad-hoc product development approach to a research based approach with an in-house R&D division equipped with CAD, a team of 10 to a team of 150+, a single product to dozens of products, industrial products to industrial service and FMCG products - that's no mean achievement and we are really proud of it.
Our diversification into the FMCG space (with introduction of plastic containers under "Ceraplast" and camphor tablets under "Deep" brand) and now Incense Sticks under “MaayasDeep” is an outcome of a robust strategy to pursue multiple drivers of growth. This type of diversification is often seen with scepticism but we see these new lines of businesses to fuel our growth engine in near future, post the encouraging response to our test marketing of our new offerings.
From a humble beginning in 1994 to where we are today - it has been an arduous and satisfying journey. Manual processes to fully automated production and assembly lines, a 1000 SQFT shed to 35000+ SQFT shed, a 90 SQFT tool room to a machine shop spread over 3300+ SQFT, an ad-hoc product development approach to a research based approach with an in-house R&D division equipped with CAD, a team of 10 to a team of 150+, a single product to dozens of products, industrial products to industrial service and FMCG products - that's no mean achievement and we are really proud of it.
Our diversification into the FMCG space (with introduction of plastic containers under "Ceraplast" and camphor tablets under "Deep" brand) and now Incense Sticks under “MaayasDeep” is an outcome of a robust strategy to pursue multiple drivers of growth. This type of diversification is often seen with scepticism but we see these new lines of businesses to fuel our growth engine in near future, post the encouraging response to our test marketing of our new offerings.
Our products have found favor not only with Indian buyers; they have been equally appreciated by overseas buyers as well. Our products have led us to markets such as Bangladesh, Kingdom of Saudi Arabia, Argentina, Chile, Ukraine, Oman etc. We would like to keep the tradition going and do everything possible to reach many more frontiers.
In order to grow and prosper in today's competitive world, a company must keep its back office efficient and nimble to serve its customer better. Adoption of a scalable ERP solution namely Libra is a step in that direction. We are working on some path breaking concepts and implementations, so far unheard of in small enterprises.
It is often said, "in order to be good, stay in company of good people" and SMJ has been fortunate to be with good people - Customers, Vendors, Bankers and last but not the least it's Team Members and we are thankful to each one of them.
About “Deep”
– Kapur
In the year
2012, we take our first step in FMCG segment by launching camphor tablets under
“Deep” brand. The market was full of adulterated camphor but we had some other
ideas. There were initial setbacks because of higher price point of our
offering but we stuck to our principles of offering the best. Soon we started
receiving positive feedback. Encouraging response from patrons lead to improved
packaging and improvised pack sizes too.
Success of Deep camphor is followed by birth of plastic containers under “Ceraplast” brand. The new series of plastic containers were aptly called Snappy (the snappers which lock the top over the bottom).
Good products are a result of a solid team effort and the acceptance of the products by the patrons is the biggest accolade for a team. The journey so far has been very encouraging and we wish to play many more wonderful innings of innovative ideas, designs & products reciprocated with better customer satisfaction and enthusiasm in the years to come.
Success of Deep camphor is followed by birth of plastic containers under “Ceraplast” brand. The new series of plastic containers were aptly called Snappy (the snappers which lock the top over the bottom).
Good products are a result of a solid team effort and the acceptance of the products by the patrons is the biggest accolade for a team. The journey so far has been very encouraging and we wish to play many more wonderful innings of innovative ideas, designs & products reciprocated with better customer satisfaction and enthusiasm in the years to come.
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