As South Africa sets to maximize
the increasing in-bound tourism potential from India, South African Tourism
commenced its second road show on 3rd September 2012. After
successfully travelling across Mumbai, Ahmedabad and Delhi, the roadshow
concludes in Kolkata today.
Underlining the significance of
the Indian market for South Africa and the increasing popularity of the
destination in India, this roadshow breaks some
new ground by traveling into newer markets and having new attendees and
participants. In
this roadshow, South African Tourism will aim to
promote the country’s varied holiday experiences through its trusted, superior
quality products and suppliers.
Following
the success of the roadshow held earlier this year and the incredible feedback
shared by the stakeholders from South Africa and the Indian travel trade, this
roadshow continues to focus on maximizing business opportunities and
introductions for the trade partners from India as well as the South African
suppliers and representatives.
This roadshow is an excellent platform for partners from India and South Africa
to interact and identify mutually beneficial areas of collaboration.
The first roadshow held earlier
this year, reiterated South African Tourism’s commitment to the Indian market as
it traveled across key markets like Mumbai, Bangalore, Chennai, Delhi and Pune
with over 62 Suppliers and 135 South African representatives participating in
it.
Commenting on the announcement,
Ms. Hanneli Slabber, Country Manager,
South African Tourism India said, “India is a key market for us and the
roadshow provides the right opportunity for us to get on the ground,
face-to-face with the country's top travel agents to discover and explore newer
business possibilities and helps us build on a two-way, win-win opportunity. Taking
into account the immense potential showcased by cities like Ahmedabad and
Kolkata, we have added them to our roadshow itinerary this time. The popularity
of South Africa as a preferred destination can be gauged through the warm
response we receive from the Indian trade annually during our roadshow. Needless
to say, our recent April arrival figures firm up our belief in this market and further
encourages us to undertake varied initiatives to promote the destination in
India.”
As per the latest Indian
tourist arrival figures for May 2012, Indian tourist arrivals to South Africa
saw a jump of 22.3% with a total of 12,641 Indians visiting South Africa.
South
African Tourism’s key stakeholders will take part in the roadshow to provide
Indian travel agents with insights into current and future developments and
general destination information to help them better understand the offerings of
South Africa as a preferred travel destination and therefore enabling them to
cater to the wide-ranging requirements of Indian travelers.
