SUZUKI TWO-WHEELERS LAUNCHES MASS SEGMENT MOTORCYCLE – THE HAYATE
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Hayate
: A value packed bike
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Suzuki
announces Salman Khan as its first ever official brand ambassador in India
Kolkata, May 15, 2012: Suzuki Motorcycle
India Private Limited (SMIPL),
a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor
Corporation, Japan, today launched their new product - the Hayate, a mass segment motorcycle. The launch marks Suzuki
Motorcycle India’s foray into the mass motorcycle segment.
SMIPL
also announced the iconic Bollywood actor Salman Khan as its first ever brand
ambassador in India. The ‘Dabangg’ star with a massive fan-following will
spearhead Suzuki’s above-the-line and below-the-line initiatives with Hayate
being the first Suzuki motorcycle that he endorses. For Suzuki two-wheelers,
Salman Khan’s national, cross-market, cross-segment appeal combined well with
the Company’s recently adopted brand theme of Apna Way of Life.
Suzuki’s
latest offering scores high on both looks and performance and is sure to appeal
to first time motorcycle buyers. The Hayate will be available in the market
from this month.
Speaking
at the launch, Mr. Atul Gupta, Vice
President (Sales and Marketing), Suzuki Motorcycle India Pvt. Ltd. said,
“The 100-110 cc motorcycle segment is a promising market with tremendous growth
potential. With Hayate’s entry, we intend to explore new opportunities and look
at a larger market share in the two-wheeler segment. The launch of Hayate is an opportunity to
address emerging markets in small town clusters as well as semi-urban and rural
peripheries.”
He
further added, “We are delighted to have Mr. Salman Khan associating with one
of the world’s most iconic two-wheeler brands. As we expand our portfolio, it
was important to find a human face who can best portray and project our brand
and product promise. His mass appeal, cutting across segments, complements the
mass appeal of Suzuki.”
According
to Ms. Anu Anamika, National Head -
Marketing, Suzuki Motorcycle India Pvt. Ltd., “West Bengal and
north-eastern region are important markets for Suzuki Motorcycle. We see the
Hayate securing a significant and distinct space for itself in the Indian
motorcycle market by serving the needs of the first time motorcycle owner and
people with regular commuting needs. The Hayate is a great option for customers
looking for both uncompromising technology and value for money. We believe that
Suzuki and Salman together will make an emotional connect with all sections of
customers that Suzuki’s range of two-wheelers reaches out to.”
HAYATE – Commute daily in style
“Hayate”
is a Japanese word meaning “Fresh Breeze” or “Swift wind”. Built with the thought of providing customers
with a motorcycle that is comfortable and makes their daily travelling
enjoyable, Hayate is a value-packed product.
The
4-stroke, air-cooled, 112 cc engine makes for a peppy ride. Its 8 liter fuel
tank and unbeatable mileage cuts down trips to the petrol bunk even for daily
commuters. The bike comes with aluminum cast wheels and front and rear drum
brakes. The aggressive headlight, new-age fender and stylish rear lights give
the Hayate a sleek and contemporary look.
The
HAYATE is available in 5 colour options – Pearl Mirage White, Metallic Lush
Green, Pearl Mira Red, Metallic Flint Grey and GL Sparkle Black.
ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD
(SMIPL)
Suzuki Motorcycle India Private Limited is a
subsidiary of Suzuki Motor Corporation, Japan wherein they have the same
manufacturing philosophy of VALUE PACKED PRODUCTS right from the inception.
SMIPL manufactures two-wheelers best suited for the valuable Indian customers.
The Company started its India operation in February, 2006.
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Ms. Anu Anamika,
National Head of Marketing, Suzuki Motorcycle India Pvt. Ltd at the launch of HAYATE, a mass segment motorcycle. The launch
marks Suzuki Motorcycle India’s foray into the mass motorcycle segment.
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