12th World Confluence of Humanity, Power and Spirituality takes off in Kolkata

The two-day 12^th World Confluence of Humanity, Power & Spirituality took off today in Kolkata with Dr Karan Singh, noted scholar, philosopher and politician, delivering the keynote address. Eminent spiritual leaders from different religions Hinduism, Christianity, Islam, Buddhism, Sikh, Zoroastrianism were present at the inaugural function organized by Shri H P Kanoria, Chairman, World Confluence of Humanity, Power & Spirituality.

Among the spiritual leaders who spoke at the inaugural session included His Eminence, Mar George Cardinal Allencherry, Major Archbishop, Syro-Malabar Catholic Church, Kerala, Haji Syed Salam Chishty, Chairman Chisti Foundation, Ajmer, S Parmjit Singh Chandok, Chairman Bangla Sahib Gurdwara, New Delhi, Swami Sarvalokananda ji Maharaj, Rama Krishna Mission, Narendrapur, Dame Prof. Meher Master Moos, President Zoroastrian College, Mumbai and others.

In his keynote address Dr Karan Singh said, “We live in an age of turmoil. Despite technical advancement humanity is lost between a `vanishing past’ and an `indeterminate future’; climate change and global warming has caused millions of ecological refugees; terrorism has become international, posing global challenges. We all must get our spiritual side together and introspect.”

Dr Singh, further called for an inter-faith movement to meet the challenges. “Accepting multiple paths to the divine. Faith cannot tie down the illimitable splendour of the divine to one path. To relieve sufferings, gender equality, promoting positive values through education, cherishing our natural environment and nurturing earth and honouring mother nature and enhancing the quality of human consciousness and achieving something higher, should be the goals the goals of the inter-faith movement. We can no longer be different on the basis of religion and the time has come for us to awake, arise and walk boldly towards a confluence or sangam of religiona,” he said.

His Eminence, Mar George Cardinal Allencherry, Major Archbishop, Syro-Malabar Catholic Church, Kerala, started the day one session by highlighting three major issues ailing the world. “First, the wealth is being concentrated among few countries and few individuals causing hardship to others. Second, conflict and communal strife are undermining peace and harmony. Our selfish interests are dividing the people and causing many ills. Third, an ecological imbalance has assumed major proportion. A new dialogue to make our planet livable for all of us and for the posterity is essential. We have to be alert and correct ourselves and our society through introspection. The whole earth is our mother.”

His Eminence Cardinal Allencherry urged never to create communal disharmony, “All are created by the same God and come from the same source and are interconnected. The human society has to find its

own internal unity and harmony,” he said in his closing remarks.

The World Confluence of Humanity, Power and Spirituality is organized by Srei Foundation and Kanoria Foundation which are engaged in spreading awareness for inculcating humanitarian values, carry out social welfare activities and meet sustainable environmental goals.

GoAir’s digital marketing campaign wins global acclaim

Asia’s most trusted, punctual and fastest growing airline has won global acclaim for its digital marketing initiatives at the recently concluded ‘SEAC Customer Engagement Forum & Awards 2019’ amidst stiff competition from 264 entries from Singapore, Malaysia, Vietnam, Sri Lanka, Indonesia and India. The best campaigns, creatives, activities, and marketing initiatives were evaluated by APAC Customer Engagement Pte. Ltd. (Singapore) and Asian Customer Engagement Forum (ACEF), which formed the first edition of the SEAC Awards in Singapore.

GoAir won 2 Gold, 1 Silver, and 1 Bronze in three main categories including Digital Marketing, Data-driven Marketing, and Capability Awards. These big wins are testimony to the brand’s digital communications strategy that encompasses social media, SEO, SEM, and analytics. The awards were received by Ms. Shabnam Syed, Vice President & Head of Marketing and E-Commerce, GoAir. 

Speaking about the awards and campaign, Ms. Shabnam Syed said, “GoAir flies 16 million passengers annually and most of these customers are Millennials. Thus, digital media plays a pivotal role in our marketing mix. The award winning campaigns successfully engaged the customers through interesting content and creatives. With our in-depth insights, we always strive to enhance our interaction with customers and strengthen our online brand presence. We thank the jury of the SEAC awards for placing their trust and confidence in brand GoAir.”

GoAir ‘Let's Colour the Skies Together’ campaign

The idea was to expand GoAir’s current online base by marketing the brand differently while breaking the clutter during the Holi festival and creating a friendly social media banter. The campaign ran on Twitter with an objective to engage potential customers, loyal passengers and competitors in a colorful conversation around the festivity. A short and simple video having different colors was posted wherein each colour represented a competitor brand strewn in the sky - wishing everyone a Happy Holi. The respective twitter handles of the competing airlines were tagged on the post, with the caption: ‘Let’s colour the skies together’.

It was a simple creative with a strong message - a communication that allowed all the airlines tocome together and wish each other using the content that was high on festive spirit and celebration. The brand recorded the highest organic engagement on Twitter, i.e. about 3X more than what is normally achieved by other organic posts.

GoAir ‘Beating OTAs on Organic Search’ campaign

Another GoAir campaign, ‘Beating OTAs on Organic Search’ won Gold in ‘Excellence in Brand Management’ and Silver in ‘Most Admired Activity for Customer Engagement’ category. The campaign was aimed to outrank the Online Travel Agencies (OTAs) on the basis of route-based keywords. By implementing a smart SEO-led strategy, the brand was able to improve the rankings of its route-based keywords. GoAir became the only airline website to secure thetop position on organic search with ads appearing in the top 5 positions as compared to the other airlines.

GoAir winsat 1^st SEAC Singapore Awards:

Award	Category	Sub-Category	Campaign
Gold	Digital Marketing	Most Admired Activity for Customer Engagement	Let's Colour the Skies Together
Gold	Capability Awards	Excellence in Brand Management	Beating OTAs on Organic Search
Silver	Data-driven Marketing	Most Admired Activity for Customer Engagement	Beating OTAs on Organic Search
Bronze	Capability Awards	Most Admired Brand Activation Campaign	Let's Colour the Skies Together

GoAir currently operates 325+ daily flights and since inception, the airline has carried 78.7 million passengers till  November 2019. GoAir flies to 36 destinations that include 27 domestic destinations namely Ahmedabad, Aizawl, Bagdogra, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi, Goa, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kochi, Kolkata, Kannur, Leh, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Ranchi, Srinagar, Varanasi and 9 international destinations namely Phuket, Male, Muscat, Abu Dhabi, Dubai, Bangkok, Singapore, Kuwait, and Dammam.

‘Play with Champions’: Shane Watson joins Sourav Ganguly on My11Circle

Compete against legendary cricketers on fantasy app My11Circle in the ongoing domestic Australian T20 series and you can win Rs. 1 crore!

Indian cricket fans can now compete against legendary cricketers on My11Circle – one of India’s leading fantasy cricket app – as Shane Watson joins Sourav Ganguly on the platform. Shane Watson will createhis team for every match in the domestic Australian T20 league, thereby enabling My11Circle players to ‘Play with Champions’ and win the grand prize of Rs. 1 crore.

My11Circle has become increasingly popular amongst Indian cricket fans after it introduced “Beat the Expert” contest. Its growing popularity is largely attributed to the unique proposition of empowering fans to compete against eminent cricketers. They can participate in ‘Beat the Expert’ contest and if their team scores more than the expert, they can win exciting cash prizes. 

Apart from daily wins where a player can bag 3 times more cash prize by beating the expert, there will also be a leaderboard for the domestic Australian T20 series. The player who tops the leaderboard will receive the grand prize of Rs. 1 crore. The runner-up will take home Rs. 20 lakh and the player holding the third rank will receive Rs. 5 lakh. On the whole, there will be 15,000 cash prize winners in the tournament. 

Speaking of his association with My11Circle, Australian Cricketer Shane Watson said “I am excited to join hands with My11Circle and engage with fans through this platform. I feel this is a truly unique concept where fans can play with cricketers .I am looking forward to this experience.” 

Speaking on the development, Bhavin Pandya, Co-Founder and CEO, My11Circle said, “It gives me immense joy to welcome Shane Watson on My11Circle. The participation is already going through the roof with players competing against Sourav Ganguly’s team for India matches  and, with Shane Watson coming onboard for Australia’s domestic T20 series, it will only intensify further. The entry of Shane Watson is perfectly in line with our vision of ‘Play with Champions’ and we will continue to delight our players as we grow from strength to strength.”

My11Circle Brand Ambassador, Sourav Ganguly said, “Cricket enthusiasts know that cricketing is much more than entertainment. It is a game of tact and acumen which only comes with experience and insight. My11Circle is a platform that provides fans with an opportunity to  exhibit their cricketing knowledge and play with actual cricketers, this makes all those news updates, post-game analysis, as well as TV and in-person discussions with friends a lot more relevant. I believe this is what sets My11Circle apart and contributes to its traction.”

My11Circle received tremendous popularity during the World Cup season earlier this year with more than 2 million player registrations and over 4 million teams competing against Dada. With the ongoing domestic Australian T20 series and Shane Watson onboard the app is expected to entertain more Indian cricket buffs as they play with the real champions!

Royaloak flagship retail store inaugurated in Kolkata by Abir Chatterjee

India’s leading Furniture Company Royaloak today launched their first flagship store in Kolkata. Royaloak with its range of Sofa, Recliners, Dinning, exclusive mattresses, beds, cushion, whole range of office furniture& Outdoor.Royaloak is a leading brand with significant market share in India market

Speaking at the event Chairman Mr. Vijay S.said “We at Royaloak are proud to unveil our flagship brand store, this is targeted at giving our brand loyalists a feel of the products&experience the range of International Furniture, home accessories, based on the experience.we will be planning to open more such stores in the near future.”

Mr. Vijay also added that “Experiential shopping is our aim, our store is carefully designed to give a brand experience. We will be doing everything possible to increase our brand experience, and as we value customer interactions, this store is confident to facilitate the same.

Mr Mathan S (MD) commented on the occasion “Thus operating on a larger canvas, the company will have more room to grow and will provide wide range of products for customers. The company pledges to give the customers always good range of International collection at unbeatable price. The store staff have been well oriented on products and customer needs, hence making the store experience a cherished one.”

The company now imports more than in 1500 different configurations of various types of furniture’s,With 58 retail outlet and stock points and 10 strategically located warehouse facilities across Karnataka, West Bengal, Maharastra, Haryana , AP & Tel etc.