SBI Card launches ‘ELA’ – an AI powered
virtual assistant to Make Life Simple for customers
SBI Card, one of the country`s leading credit card issuers, today
announced the launch of ‘ELA’ (Electronic Live Assistant), a virtual assistant
for customer support and services. Driven by Artificial Intelligence and
Machine Learning algorithms, ELA will revolutionise the way customers interact
with the company. ELA is designed to enhance customer experience by providing
relevant and instant responses to customer queries. Customers can communicate
with ELA in simple conversational language, enabling easy interface along with
prompt query resolution.
ELA is equipped to engage in intelligent
conversation on a wide range of queries. For instance, customers can explore
products and services, learn how to generate account statement or make bill
payments, block their cards, and check on reward point redemption process among
other things. Through machine learning algorithm, the chatbot will continuously
learn from customer interactions and become smarter thereby providing
appropriate solution to each customer.
Transactional features will also be enabled on the chatbot in future so
that customers can get responses to account specific queries and carry out
transactions.
The virtual assistant is currently hosted on the
SBI Card website and will soon be integrated on the mobile app as well.
Commenting on the launch of the chatbot service
Mr Hardayal Prasad, MD & CEO, SBI Card said, “Our electronic live assistant, ELA, is a
big step forward in Making Life Simple for our customers, in line with our core
value proposition. We are excited to leverage the potential of Artificial
Intelligence in driving the next level of digital transformation and enhancing
customer experience. With the introduction of ELA, our customers now have
access to a powerful interactive channel for prompt query resolution, without
the need to navigate through multiple pages of traditional digital channels. We
have consistently adapted the latest, new age technologies to offer our
customers a superior experience. We will continue to make technology
investments especially in the exciting AI and robotics arena. Going forward, we
plan to extend this AI platform to address employee queries and streamline the
HR function as well.”
About SBI Card
SBI Cards and Payment Services
Private Limited (SBI Card) is an Indian financial services company to offer Indian consumers extensive access to a wide range of
world-class, value-added payment products and services. Presently, the brand
has a wide customer base of over 6 million. With a market share of 16%, SBI
Card operates through over 100 locations in India. SBI Card is based on the
value proposition of “Make Life Simple” for its consumers and is
committed to partnering the Digital India vision by extending best in class
cashless payments solutions to consumers across the country.
Visit www.sbicard.com for
more details.
