SBI Card and Bharat
Petroleum launch BPCL SBI Card
~ Designed
to be India`s most rewarding fuel co-brand credit card
~ Offers up to
70 litres of free fuel per year
~ Extensive
reach across the country through Bharat Petroleum’s network of 14000 fuel
stations
~
Comprehensive card offering accelerated savings across regular spend categories,
apart from fuel
SBI Card, the country`ssecond
largest credit card issuer and Bharat Petroleum, the leading petroleum company
in India today announced the launch of theBPCL SBI Card – the most rewarding fuel co-branded credit card in the country. Offering up to 5% savings
on fuel purchases, the BPCL SBI Card brings consumers the strongest savings
proposition on fuel in the industry. Designed
to offer maximum savings to the mass affluent consumer segment which spends a
significant amount on fuel, the BPCL SBI Card will offer up to 70 litres of
free fuel per year to cardholders.The BPCL
SBI Card alsobundles maximum value back on fuel with accelerated savings on
other regular spends categories including Department Store & Grocery, Entertainment
and Utility Bill payments, making it the most comprehensive and rewarding
credit card in its segment.
Cardholders can earn rewards
and save on fuel at 14000 Bharat Petroleum fuel stations across the country,
making the BPCL SBI Card the only fuel co-brand
card with such an extensive reach. Through
Bharat Petroleum`s widespread network, SBI Card customers across the country
can enjoy the benefits of the BPCL SBI Card and also get access to exclusive
offers of Bharat Petroleum designed for SBI Card users.There will be no minimum transaction threshold for fuel
spends, enabling customers to save with every swipe of their card.
The card combines best in
class fuel savings with value back on various regular spends categories, thus addressing
overall spending needs of cardholders.BPCL
SBI Card will offer 5X Reward Points on every Rs 100 spent at Departmental Stores & Grocery, Movies
& Dining and Utility Bills payment through Standing Instruction. Cardholderscan avail instant
redemption of reward points for free fuel at select Bharat Petroleum retail
outlets or in the form of BPCL fuel vouchers valid at all Bharat Petroleum fuel
stations across the country. Additionally,
the reward points canbe redeemed through SBI Card’s exclusive rewards program, Shop and Smile, for other
categories of products.
Speaking on the launch of
BPCL SBI Card Mr Vijay Jasuja, CEO, SBI
Cardsaid, “Our
association with Bharat Petroleum is a landmark addition to our co-brand relationships. The BPCL SBI Card further strengthens our robust and varied
co-branded card portfolio. Fuel is a key expenditure
category in the consumption basket and contributes between 7-10% tooverall spendin our portfolio. Through the BPCL SBI Card,our cardholders will be able to
derive direct savings on fuel expenditure. The
card offers the highest savings proposition on fuel in the industry with up to
5% value back on fuel purchases.Together with providing industry best
fuel benefits, our endeavour has been to make this a holistic credit card
catering to all the major spending needs of a cardholder. It offersaccelerated reward points on majorspend categories
such as Department Store & Grocery, Movies and Dining and Utility Bills, making
it a well-rounded
primary card for our customers.
We have observed that with the move
towards cashless payments, fuel spends through cashless modes are on rise. With an unmatched value proposition,
we believe that theBPCL SBI Card will further encourage consumers to move their
fuel spends to credit cards. We expect to significantly increase
customer acquisition through this product and believe that the BPCL SBI Card
has the potential to become one of the largest selling co-branded cards in the country.”
Mr Arun Singh,
Executive Director (Retail), Bharat
Petroleum
while speaking on the launch said “Bharat
Petroleum, with its robust network of more than 14,000 Fuel Stations spread
across the length & breadth of the country, majority of which are automated
and ‘Pure for Sure’ certified, offers a co-branded credit card with SBI Cards,
with unmatched value propositions in the segment.
Now every fuel purchase at Bharat
Petroleum Fuel Stations will give our customers upto 5% savings, including digital transactions cashback, while 5X
reward points in other major categories such as groceries and departmental
stores, dining, movies, etc.
through this card. The
reward points can be instantly redeemed for free fuel at our Fuel Stations
throughout the country. BPCL SBI
Card will initially be accepted at 1,200 select pumps in major cities,
gradually expanding to our network.
Bharat Petroleum has been in the
forefront to promote cashless payment options at our network. Currently 22% of our total sales is
through these options, which is higher than the industry average. BPCL SBI co-branded card, catering to all the major
spending needs of a cardholder, will play a major role in enabling our
consumers to use more cashless payment options, to build a cashless society.”
The card brings value from the point of
enrolment itself, offering 2000 bonus points worth Rs 500 on payment of joining
fee. BPCL SBI Card also offers
annual membership fee reversal on annual spends of Rs 50,000 or more on in the
previous year. The
card comes at an annual membership fee of Rs 499/. It has been launched on the Visa platform.
Highlights
of BPCL SBI Credit Card:
o
4.25 % valueback on fuel transactions at any Bharat Petroleum outletacross
the country; highest in the industry
o
No
minimum transaction threshold to save on fuel
o
5X
Reward points per Rs.100
spent at Department Store & Grocery, Movies, Dining and Utility Bills
payment through Standing Instruction
o
1
Reward Point on all other retail spends, except fuel
o
Welcome
gift of 2000 bonus Reward Points worth Rs 500
o
Instant
redemption of reward points for free fuel at select Bharat Petroleum retail outlets or for BPCL fuel vouchers valid at all Bharat
Petroleum fuel stations across the country
o
Redemption
of Reward Points for exclusive products across categories at SBI Card`s flagship
rewards programme – Shop and
Smile
o
Annual
fee reversal on annual spends of Rs 50,000 or more, from second year
About SBI Card
SBI Cards and
Payment Services Private Limited (SBI Card) is an
Indian financial services company to offer Indian consumers extensive access to
a wide range of world-class, value-added payment products and services. Presently, the brand has
a wide customer base of over 5.5 million. With a
market share of 15%, SBI Card operates through over 90 locations in India. SBI Card is based on the
value proposition of “Make Life Simple”.
About Bharat Petroleum
Bharat Petroleum - a Fortune Global 500
and a Maharatna Company - is one of the premier integrated energy companies in
India, engaged in refining of crude oil and marketing of petroleum products,
with a significant presence in the upstream and downstream sectors of the oil
and gas industry. Bharat Petroleum with its Brand Promise Innovation,
Care and Reliability truly ‘Energises a Billion Lives’ as its core purpose, BPCL’s vision is to be the
most admired global energy company leveraging talent and technology.
Bharat Petroleum is
the most trusted Fuel Retailing Brand in India. It’s nationwide network of more than
14,000 robust Fuel Stations, majority of which are automated and ‘Pure for Sure’ certified, generates
loyalty through SmartFleet&PetroBonus Programs, offering an unbeatable
combination of convenience & security that makes fuel management, so much
more easier. It has also launched premium and environment friendly
petrol ‘Speed’ to give Better Driving Experience, Reduced Emissions
and Lower Maintenance Cost to Urban consumers.
