Online
Marketing Awareness session at iLEAD
iLEAD conducted a session on Online Marketing to make
the students aware of the nature and scope of Information technology and
Digital Marketing. The speaker of the session was Ms. Moumita Dasgupta, chief
of Content Marketing of Innofied Solutions (an award winning organization
catering services in Web Development and Designing, Content Marketing and
Digital Merchandising). She started the
session by introducing the audience to the role of digital marketing in human lives
and organizations. She said Marketing is
about creating values in minds of customers. Self Marketing and Brand Marketing
are the two modern facets of marketing communication through digital modes. The
biggest advantage of Digital Marketing lies in the fact that its reach and
capacity of hitting the consciousness of the varied layers of society is much
more than the traditional media. Social media is a great example of Digital
Marketing platform where news, issues, views, analysis and branding can be done
in the most dynamic way. Ms. Dasgupta showed the audience a presentation on the
varied fields of Digital Marketing which included- Search engine optimization,
Social Media optimization, Pay per Click, Content marketing etc. She even told about the role of search engine
optimization in keeping the most quality level content at the top page of the
major search engines. Importance of Apps for searches, S.W.O.T Analysis and
Online Advertisements were discussed too. Career Opportunities in Online and
Digital Marketing are Digital Media Strategist, Business Development Executive,
Search Engine Optimization, Copy and Content Writing, Accounts Management and
Social Media Executive to name a few. She concluded by saying that Digital
Marketing as a career requires deep introspection and sound decision making
skills.
About iLEAD:
Institute of Leadership,
Entrepreneurship and Development (iLEAD) is one of the premier Media and
Management School of Kolkata having world class infrastructure
excellent teaching and non teaching staff and is using latest educated
technologies and is affiliated to West Bengal University of Technology (WBUT)
and is located in the heart of the City. To know more about iLEAD one can
visit: www.ilead.net.in.