Mahindra First Choice Services seeks to expand footprint in West Bengal
Invites
franchisees to join its rapidly growing national network
Mahindra
First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops,
with a national network comprising 81 workshops across more than 60 cities, and
a fully own subsidiary of the US $ 16.9 billion Mahindra Group, today announced
that it plans to expand its footprint in West Bengal. MFCS’s growth plans for
the state envisage 30 new workshops by March 2016.
The company envisions great potential
for the multi-brand car servicing business in West Bengal and invites
applications from existing OEM dealers, independent car workshops, and other
automobile related businesses as well as from those currently engaged in
non-auto businesses in Arambagh, Asansol, Ashoknagar, Baharampur, Bally, Balurghat,Bangaon,
Bankura, Barrackpore, Barasat, Baruipur, Bardhaman, Basirhat, Budge-budge, Chakdaha,
Chandannagar, Chandrakona, Contai,Dankuni, Dhulian, Diamond Harbour, Durgapur,
Farakka, Habra, Haldia, Jangipur, Jhargram, Kalyani, Kharagpur, Krishnanagar, Malda
Town, Medinipur, Nabadwip ,North Kolkata, Purulia, Ranaghat, South Kolkata, Suri,
Uluberia,Uttarpara and nearby towns for franchisee partnerships.
“We are delighted to further expand our network in West Bengal which is
a strategic market for MFCS. Our business model for franchisees, especially our
spare parts management model has received a strong response and we are in the
process of expanding this model across the country. With the increase in our
network strength we are confident of leveraging economies of scale to deliver
higher value to our franchise partners as well as customers. We are looking for
the right partners with strong entrepreneurial ability. They may not
necessarily be associated with the auto industry but should have a passion for
automobiles. Our partners need to have the ability to couple their
understanding of local trends with robust MFCS systems to help provide a
delightful service experience to car owners,” said YVS Vijay Kumar, CEO- Mahindra First Choice Services Ltd.
MFCS provides franchise
partners with a high level of support, from helping them design workshop
layouts to ensuring optimum utilization of land and resources and also helps
them select the right manpower and workshop staff, who are trained at the
company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and
Bengaluru.
MFCS has expanded its
network rapidly in the past one year through Franchisee Owned Franchisee Operated
(FOFO) workshops. As of 31st September 2015, the company has 81
workshops in 14 states.
Till recently, the Rs. 20,000
crore plus car servicing industry was almost equally divided between OEM
dealers and independent garages. However, in recent times, changing customer
needs and rapidly evolving automotive technology coupled with the exponential
growth in the country’s car population, has seen multi-brand car workshop
chains such as MFCS gain momentum. MFCS has already serviced over 320,000 cars
and has been receiving an encouraging response from across the country.
In last one year, MFCS
appointed more than 190 franchisees, of which 59 workshops are already up and
the balance are scheduled to commence operations in the next 3-4 months. MFCS
expands its network in clusters with each cluster comprising a geographical
region of around 250-300 kms radius. Each cluster has a ‘cluster warehouse’
which supplies spares to all the workshops in that particular cluster.
Currently, the company operates clusters in Chennai, Coimbatore, Madurai,
Kochi, Bangalore, Hyderabad, Vijayawada, Mumbai, Pune, Nagpur & NCR.
The company’s investment of around Rs. 250 crore over five
years will go towards creation of infrastructure and expansion through
clusters. In order to supply parts to the workshops, the company will increase the
number of its cluster warehouses from the present 15 to 40. Each workshop of MFCS uses
quality spares procured at competitive rates and follows stringent quality
measures including a mandatory 60 point “First Choice First Check” on each car.
MFCS also provides
hassle-free cashless insurance facility with leading insurance companies. Car
owners can book a service either by calling the workshop or the toll free number 1800-22-4008 or through the MFCS website, www.mahindrafirstchoiceservices.com. The company has a strong
digital presence and has recently launched an innovative, first-of-its-kind
online car dent estimator tool which can be used not just by its own customers
but by any car owner.
About
Mahindra First Choice Services
Mahindra First Choice Services (MFCS), a wholly owned
subsidiary of Mahindra & Mahindra Ltd., is a chain of multi brand car
workshops across major cities in India like Bengaluru, Chennai, Coimbatore,
Ghaziabad, Hyderabad, Kochi, Mumbai, Nagpur, Nashik, Nellore, Noida, ,Pune,
Ranipet, Surat, Vapi, Villupuram, Moga, Zirakpur, Madurai, Neyvelli, etc. covering
an area of over 10,00,000 sq. ft.
Established in 2008, the company aims to offer a
world class car servicing experience in India at value for money prices.
With a combination of COCO & FOFO workshops, MFCS plans to become one
of the top three car service providers in the country by 2018.
MFCS is a recipient of the ISO 9001:2004, 9001:2008
and OHSMS 18001:2007 certification by TUV Nord for its world class quality
processes, environmentally friendly business practices and the attention it
pays to the health and safety of its employees.
About
Mahindra
The Mahindra Group focuses on enabling people to
rise through solutions that power mobility, drive rural prosperity, enhance
urban lifestyles and increase business efficiency.
A USD 16.9 billion multinational group based in
Mumbai, India, Mahindra provides employment opportunities to over 200,000
people in over 100 countries. Mahindra operates in the key industries that
drive economic growth, enjoying a leadership position in tractors, utility
vehicles, information technology,
financial
services and vacation ownership. In
addition, Mahindra enjoys a strong presence in the agribusiness,
aerospace, components, consulting services, defence, energy,
industrial equipment, logistics, real estate,
retail, steel, commercial
vehicles and two wheeler
industries.
In 2015, Mahindra & Mahindra was recognized as
the Best Company for CSR in India in a study by the Economic Times. In
2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing
of the world’s largest, most powerful public companies, as measured by
revenue, profit, assets and market value. The Mahindra Group also received
the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’
category in 2013.
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