Micromax
breaks the 4G barrier in the Indian smartphone market
Strengthens the Canvas 4G range with Blaze
4G, Fire 4G and Play 4G launched at varied price points
Introductory double data 4G offer for 6
months on the Airtel network
With an aim to disrupt the nascent 4G
market, Micromax Informatics Ltd., today announced its strong focus on making
the 4G experience more accessible for the Indian consumers. The company today
announced 3 new additions to its existing 4G LTE range – the Canvas Blaze 4G,
the Canvas Fire 4G and the Canvas Play 4G. This launch reaffirms Micromax’s
commitment to introduce 4G devices for users across price points. The new
smartphones from Micromax are an amalgamation of best in class technology, large
screen form factor, efficient features and great consumer offerings,
reiterating the company's commitment to democratizing
technology for the masses.
With the consumer
demand constantly shifting towards faster internet speed and seamless connectivity
owing to increased video consumption and real-time mobility solutions, Micromax
has taken up the task to boost 4G adoption in the country by making a full
range of 4G enabled smartphones available taking its portfolio to 6 devices in
less than three months. Now one can chose from a diverse portfolio, right from
the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the
Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G and Canvas Play 4G which are
the more affordable ones.
Commenting
on the new launches, Mr. Shubhajit Sen,
CMO, Micromax Informatics,said, “We
at Micromax are committed to lead the 4G revolution by providing new user
experiences and latest technologies at the most accessible price points.With
the roll out of the 4G networks across 296 cities and more cities by December
this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in
under-penetrated markets. Our 4G smartphone launches are well timed with the 4G
technology evolution and rollout to ensure our consumers use mobile internet
for not just entertainment but also for work while at home or on the go. Over
the due course of time our entire Canvas range of smartphones will be upgraded
to 4G.”
He
further added, “We would want to
stay true to brand’s positioning of ‘Democratizing Technology’ and help in
‘Massification of 4G’ providing the access of 4G to all with our range of smartphones
starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and
will be launching 5 to 6 more 4G enabled smartphones at various price points by
the end of 2015 leveraging both online and offline channels”.
Micromax has ensured that all three new smartphones come with powerful
specifications to make the most of 4G networks with a download speed of up to
150Mbps. Micromax has
also partnered with Airtel to provide an introductory 4G double data offer for
a period of 6 months across its 4G range of smartphones.
Canvas Blaze 4G for the masses
Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G
sports a 4.5-inch FWVGA display ensuring an excellent graphic experience.
Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a
2000 mAh battery, the smartphone ensures that users can experience super-fast
internet speeds, seamless multi-tasking and entertainment.
Canvas Fire 4G for the audiophiles
With the digital music space exploding with multiple apps offering great
music packages for streaming and downloading, the Canvas Fire 4G offers a great
music listening experience through its dual front firing speaker technology.
The smartphone is targeted at the youth who wishes to listen to music on the go
by streaming or downloading at super-fast 4G speed. Loaded with features like a
4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz
MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are
looking at getting the maximum out of their smartphone.
Canvas Play
4G for uninterrupted work & entertainment on the go
Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely
designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas
Play 4G is perfect for those who are looking at a seamless multi-tasking
experience for the purpose of work and entertainment on the go. Powered by
Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high
quality 13MP rear camera and a 5MP front camera which comes with face beauty
features promising clearer and sharper images.
The Canvas Blaze 4G,
Canvas Fire 4G and Canvas Play 4G priced at Rs 6,999/-, Rs 6,999/- and Rs 12,499/-,
respectivelyare available across leading online and offline platforms.
About Micromax Informatics Ltd:
Micromax Informatics Limited is one of
the leading consumer electronics company in India and the 10th
largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has
pioneered the democratization of technology for masses by offering affordable
innovations through their product offerings and removing barriers for large
scale adoption of advanced technologies. Micromax is currently the largest
mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio
embraces more than 60 models today, ranging from feature rich, dual – SIM
phones, 3G Android smartphones, tablets, LED televisions and data cards. The
company also has many firsts to its credit when it comes to the mobile handset
market including the 30-day battery backup, dual SIM phones, QWERTY keypads,
universal remote control mobile phones, first quad-core budget smart phone etc.
The company has its operations across Russia and SAARC markets. Micromax sells
more than 3 million Mobility Devices every month, with a presence in more than
560 districts through 1, 30,000 retail outlets in India. With presence across
India and global presence in Russia and SAARC markets, the Indian brand is
reaching out to the global frontier with innovative products that challenge the
status quo that Innovation comes with a price.
