Friday 28 November 2014

Godrej Locking Solutions and Systems unveils ‘Innovation Express’

Godrej Locking Solutions and Systems unveils ‘Innovation Express’
-The most advanced and innovative second edition of mobile experience centre

Kolkata: Godrej Locking Solutions and Systems (Godrej LOCKSS), the pioneers of locking devices in India unveiled second edition of its mobile experience centre (MEC) ‘Innovation Express’. The Innovation Express Van was unveiled today by Mr. Bikas Konar, Regional Head, East Zone, Godrej Locking Solutions and Systems
After the success of the first edition of MEC, Godrej Lockss’ second edition ‘Innovation Express’ will take the concept of ‘Experience Centre’ to the next level. This showcases evolved technology and design led innovation through its enticing display of products. It will provide an exclusive “Touch and Feel” experience of Godrej products to key architects, consumers, interior designers & dealers. The product range has been created taking into consideration the requirements of the target group and their needs.
Commenting on unveiling the Innovation Express Van Mr. Bikas Konar, Regional Head, East Zone, Godrej Locking Solutions and Systems said, “In our legacy of over 117years of providing security, our efforts have been to continuously enhance the experience quotient for our customers. Post the success of our 1st edition of MEC, I am proud to unveil our latest step in innovation, the second Mobile Experience Centre - The ‘Innovation Express’. What makes it more intriguing is the wider array of our evolved product range. We want to continue our endeavor to up the ante and hope you all enjoy our latest offering that challenges and surpasses all expectations.”
The all new MEC offers a range of products which include Mortise handles with PVD finish, advanced electronic locks and aesthetically enhanced main door locks. The MEC will be introduced to key metros across India to connect with the key influencers of the business.
About Godrej Locking Solutions and Systems:
For 117 years now, Godrej Locking Solutions and Systems (Godrej LOCKSS), has delivered to the nation, security for its loved ones and a bond of deep trust. Today as urban homes and lives go through a paradigm change; their needs are beginning to change too. In anticipation of this immediate future, where pride of ownership, international quality, design and aesthetics are as integral to purchase as trust, Godrej has begun to change the lock on every Indian door into a work of art, technology and intuitive engineering.

Over the years, their locks have changed in form, function and scope of application, but one thing remains constant – a robust belief in their products and services. As a part of their dedicated commitment to provide premium and comprehensive locking solutions and to build a future ready business environment, they have introduced an avant-garde range of finest mechanical and electronic locking solutions for residential and commercial applications that range from the elite electronic locks, omnipresent main door locks, stylish door handle and knob locks to specialized card locks for hospitality industry. These technically advanced products offer complete solutions that are extremely secure and robust, easy to install and operate, and flexible enough to meet challenges of diverse verticals and applications. With their locks reaching several countries around the world over a period of time, the brand has come a long way in delivering world class smart locking solutions therefore revolutionizing the very perception of a locking device from a mere functionality at an entry and exit point, to a proud pause at the door step, a moment to take in the significance of how far they have come.

Saturday 22 November 2014

Ion Exchange India Ltd launches Zero B Grande the only UV water purifier with ESS Technology

Ion Exchange India Ltd  launches Zero B Grande  the only UV water purifier with ESS Technology

Pure water is the foundation to healthy living. The need to purify and filter water from municipal sources becomes evident considering the alarming contamination of drinking water. Ion Exchange (India) ltd, a leading player in the water purification industry has introduced the most advanced UV water purifier Zero B Grande system that ensures germ free water as it uses the pioneering Electrolytic System Sanitizer (ESS) technology that protects the tank water & prevents germ build up 24x7

Zero B Grande is a wall mount model of Ultra Violet filtration system. Zero B Grande is the world’s 1st UV water purifier equipped with ESS technology that protects the tank water 24 x 7 to prevent germ build up.  Ultra violet technology is the world’s most environment friendly water purification technologies in a compact and convenient package for all your drinking and cooking needs. Zero B UV Grande is engineered to meet the demands of today’s household needs and family lifestyle.

The Zero B UV Grande water purifier is the remedy against photo reactivation of microbes and recontamination of water. The 6 stage UV water purification system paralyses causing bacteria & viruses by disrupting genetic cell. The unique built in ESS system (Electrolytic System Sanitizer) will release trace amount of silver and hydroxyl ions in the water. These ions will denature the paralyzed microbes completely by breaking the cell walls. This ensures complete elimination of microbes from incoming water to the tank, also protects the storage tank water 24 x 7 to prevent germ build up. Renders residual protection and better shelf life to the tank purified water by ruling out the recontamination and slime build up of bacterial growth. The

Zero B UV  Grande removes all dissolved solids like calcium, magnesium, sodium, bicarbonates, Chlorides and sulfates in water by 90%. This restores the natural taste of water and gives energized water. It converts saline water into clear, natural tasting water. Besides reducing the levels of salinity and brackishness in water. Zero B UV Grande also reduces harmful minerals like arsenic, fluoride and lead. In addition to this, it also removes bacteria and viruses. Apart from several other features, it also has detachable storage tank, ensures to keep 4 liters water ready for use always and also gives you extra advantage for easy cleaning and  maintenance of tank.

About Ion Exchange (India) Limited: Zero B has taken the utmost pride in safeguarding families, homes, businesses and smiles from the perils of impure water for the last 50 years.
Zero B is  the flagship brand of Ion Exchange (India) Ltd., the pioneer of the revolutionary water treatment technology, for the last 50 years. In India, with its strong national & international presence, Zero B has emerged as one of the premier Water and Environment Management company in India. At Zero B, every product is crafted with meticulous attention to details so that it provides ultimate protection against all water-borne diseases and ensures complete protection to your family. Zero B has pioneered many path-breaking innovations in the field of technology and marketing to provide a one stop water treatment solution for your home and the community in general. It promises to offer you water that is pure and safe for drinking and other application. The water purified by Zero B products is tested and certified, to conform to USEPA/IS standards, by several laboratories across the world. Ion Exchange (India) Ltd., has led virtually every breakthrough in the Indian market in the quest of fulfilling the company’s vision: “A leader in our business which is so vital to people’s lives and the environment”. Zero B have company owned All India Service network, unlike other companies depend on the private/local/independent operators to services their products.

 ZERO B has several prestigious awards to its credit, including last year awarded UNESCO – Water Digest award for "Best Company Domestic Water Solutions Provider " supported by Water Quality Association & this year “BEST WATER R&D AND TECHNOLOGICAL BREAKTHROUGH 2012-13”and this year “Best Complete Water Management Solutions Provider : Domestic & Institution” awarded by UNESCO & WQA. Also winner of the prestigious “Mera Brand Award” voted by consumers. 

Thursday 20 November 2014

Belgium looks beyond diamond market in India, ventures into the Indian fruit market.



Belgium looks beyond diamond market in 

India, ventures into the Indian fruit market.


A new variety of Belgian Apples and Pears were launched in the Indian fruit markets. The fruits, ‘Joly Red Apples’ and ‘Conference Pear’ are grown and cultivated in Belgium. India's leading importer of fresh fruits, Yupaa Group of companies and Belgium's largest cooperative for fruit growers, Belgische Fruitveiling (BFV) have come together for the same to give Indian consumers this high quality produce. Both the varieties of fruit are said to be sweeter, non-waxed and grown in a clean environment making them a superior quality compared to the ones currently in the market. 
Belgium is India's second largest trading partner in the European Union. Launched in the presence of Mr. Karl Van Den Bossche, Consul General of Belgium in Mumbai, Mr. Jurgen Maerschand, Trade and Investment Commissioner of Flanders Investment & Trade and Chef Kelvin Cheung, Executive Chef, Ellipsis Restaurant, the new variety of apples and pears has a growing popularity in the European and Asian countries.
Initially targeting all metro cities across the nation and then moving on to tier ll and tier lll cities, Yupaa is looking at an approximate sales forecast of 1000 tonnes for the ‘Joly Reds’ and 100 tonnes for the ‘Conference Pears’ in its first fiscal year. The fruits will be available at an introductory retail price of Rs.160 to Rs.180 per Kg at leading retail stores as well as street vendors across the country.
Around 40 per cent of India’s fresh fruit and vegetables perish before it even reaches consumers. Yupaa being one of the largest and leading fresh fruit grower, packer, importer, distributor and marketing company in India imports more than 12 Million kgs of fresh fruit from all over the world in specialized reefer containers to increase the shelf life of their products.
 Mr. Ambrish Karvat, Chairman, Yupaa Group of Companies says “In recent years the Indian market has become open and mature for the import of produce from around the world. Coupled with the recent opening for Belgian apples and pears to India, the new ‘Conference Pear’ and ‘Joly Red’ variety seem like an excellent fit to mark this occasion”
Currently an import duty of 50% on all apples and 30% on all pears respectively is being charged in India, which restricts the import volume. As ‘Joly Red’ and ‘Conference Pear’ become popular in India, the Belgian and Indian companies will work together to facilitate growing this variety in India as an import substitute.
The Belgian Fruit Auction (Belgische Fruitveiling/BFV) was formed in 1990. More than 1,200 fruit growers join hands to form the largest Belgian cooperation of fruit growers, with a market share of 50% which is called The Belgische Fruitveiling cvba (BFV). Mr. Karl Van Den Bossche, Consul General of Belgium in Mumbai says, "Belgium chocolates are very famous and popular  amongst Indians. I am pleased that Yupaa and Truval have now brought Belgium Joly red apples and Conference Pears in India to mark another milestone in Belgian quality, taste and purity".
One of the many health benefits of the ‘Conference Pear’ and ‘Joly Red’ are the antioxidants present in them that are being linked to help prevent chronic diseases. Apart from the health benefits and quality both the fruit varieties have a longer shelf life and will be available throughout the year.
The ‘Joly Red’ and ‘Conference Pear’ will be promoted and sold under the brand ‘TRUVAL’ meaning, ‘True Value’. The brand will focus on highlighting the quality of the fruits and the fact that they are naturally grown products, cultivated with full traceability guaranteeing perfect food safety.
About Yupaa Group
Yupaa Group is a pioneer and leading fresh fruit Grower, Packer, Importer, Distributor and marketing company in India. Most of the imported fresh fruit varieties were introduced and popularized by Yupaa in India. Yupaa is the most exclusive and preferred channel partners of leading world brands like Stemilt, Enza-Delica, Capespan, Truval etc. Yupaa imports more than 12 Million kgs of fresh fruit from all over the world in specialized reefer containers. Yupaa has a PAN India sales and distribution network covering almost all major regions of the country.
For more information please logon to our website www.yupaagroup.com
About Belgische Fruitveiling (BFV)
The Belgian Fruit Auction (Belgische Fruitveiling/BFV) was formed in 1990. More than 1,200 fruit growers joined hands to form the largest Belgian cooperation of fruitgrowers, with a market share of 50% which is called The Belgische Fruitveiling cvba (BFV). BFV has the best state-of-the-art equipment for cooling, pre-sorting and packing. BFV headquarters have been firmly planted in Sint-Truiden, in the province of Limburg which is one of the most concentrated and specialised fruit-growing regions in Europe. BFV handles 120 million kilos of fresh Pears which is more than 53% of all Belgian Pears. Their main products are apples, pears, strawberries and cherries.

For more information please logon to our website www.bfv.be

Monday 10 November 2014

BLUMERQ Launches AW’14 collection inspired byMOD Style





BLUMERQ Launches AW’14 collection

inspired by MOD Style

Prints being the latest trend this season and orange becomes the new black

Blumerq, a trendy casual wearclothesline for men with over 350 stores nationwide, unveiled its winter collection, offering a wide range of options in t-shirts,polos,shirts &bottomsfor fashion lovers. The collectioncaptures the essence of MOD lifestyle from 70s and 80s in Britain and has combined strong & cheery dark toned colorsthis season.
Blumerq,in tune with the brand’s ideology, hasdesigned wide range of t-shirts with some interesting lyrics taken fromthe hitsof 1970s MOD Music and has combined these with various print techniques & patterns. The iconic Mod symbol, new scooter prints and an interesting play of colors and patterns is all set to create a trend among the youth.
Blumerq has designed an exclusive range of printed shirts at very attractive price points, for this festive season. Polka dot patterns and interpretations are not only used on t-shirts but also on shirts &bottoms. Bold stripes and fragmented shapes are used on shirts, accentuated with washes. The knits line of Henley& long sleeves are textured with an intense colour palette.In addition to the basic line of sweatshirts, Blumerq has also introduced a trendy range in this category, with catchy phrases using appliqués &various print techniques and a few Brush stroke prints.
The bottoms are going the print way withthe ever favorite camou print tinted in its true nature. A range of intense colored bottoms in tune with intense palette on tops is a new addition to Blumerq’s bottoms range, along with the everlasting blue denim. They have also introduced skull cap in the accessories segment.
Mr. L. Joseph Muthaiyan, CEO ofBlumerq opines, “The AW 14 collection takes us back to good old days and cherish the 70s & 80sBritishclassics”.
Blumerq’sAW’14 collection is all set to welcome you at Blumerq stores and is available across all leading e-commerce sites. The price range varies from INR 399 to 1899.
About Blumerq:

Blumerq, a subsidiary of Blue Mercury Apparels was established in the early 2012 exclusively addressing the identity and aspirations of today’s youth. Their line epitomizes new, casual chic styles that will set every young man rolling in glamour and charisma. Speaking the universal language of music and yet, touching upon a wide range of styles, they have the trendiest options in Shirts, Tees, Polos, Shorts, Denims and Chinos. These have been exclusively designed to cater to the urban youth, particularly targeting young men who are inclined towards music. Very fresh in its approach, Blumerq resonates with the Pop culture and therefore, stands out in a market full of generic apparel.

Thursday 6 November 2014




Mahindra Insurance Brokers Ltd. declared “Broker of the Year” at
18th Asia Insurance Industry Awards 2014 

Mahindra Insurance Brokers Ltd. (MIBL), part of India’s USD 16.5 billion Mahindra Group, was conferred the “Broker of The Year” award at the 18th Asia Insurance Industry Awards (AIIA) held in Taipei, Taiwan. Mr. K.R. Pherwani, Principal Officer, MIBL received the award on behalf of the company at a gala Awards dinner on November 2, 2014, which also marked the opening of the 27th East Asian Insurance Congress.
Mr. K.R. Pherwani, Principal Officer, MIBL receiving the
award from Mr. Tsutomu Terayabashi, MD of Tokio Marine
Asia Pte Ltd. at the Asia Insurance Awards function
Now in its 18th year, the AIIA has become a much sought-after mark of excellence and peer group endorsement for insurance players and professionals in the market. The winners were chosen by a distinguished panel of 33 judges drawn from a global cross-section of industry leaders, regulators and experts. The Awards, hosted annually by Asia Insurance Review since 1997, are now a highlight of the insurance calendar in Asia.
“My congratulations to the entire team at MIBL on receiving this prestigious accolade. MIBL has not only been a profit-making and dividend-paying company from day one, it has also made a difference in the lives of thousands in rural India, epitomising the concept of shared value. This award is a clear validation of the success of the company’s business model and its desire to drive positive change amongst its stakeholders,” said Anand Mahindra, Chairman, Mahindra Group.
"Abiding by its Core Values - good corporate citizenship, professionalism, a "customer first" mindset, focus on quality and recognizing the dignity of an individual - Mahindra Insurance Brokers has managed to maintain its exemplary reputation and leadership in an extremely competitive Indian market, by catering to the needs of the underserved, particularly in the rural and semi-urban areas," said the Jury in its citation.
“I am especially delighted that MIBL has won the Broker of the Year award. This is an acknowledgment of the practices followed by our Group, and MIBL in particular, which foster an envisioning, empowering and energising culture; a culture that inspires diversity, innovation and inclusive growth”, said Ramesh Iyer, Managing Director, Mahindra & Mahindra Financial Services Ltd, CEO - Financial Services Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“The Broker of the Year award is a tribute to all the customers that we service, who are primarily based in rural India. Over the past decade, we have reached 100,000 villages with our solutions and have serviced over 4 million insurance cases. In the three years that we have been in the Reinsurance broking business, we have been able to establish relationships in over 25 countries. We believe in enhancing customer delight, and enabling our customers to Rise by empowering them to create a better future for themselves, their families, and their communities,” said Dr. Jaideep Devare, Managing Director, Mahindra Insurance Brokers Ltd.
The Mahindra Group has a significant footprint in rural India through the sale of utility vehicles, tractors, commercial vehicles, two-wheelers, and rural home loans. Mahindra Finance’s rural financing is considered to be the cornerstone of poverty reduction, rural development and inclusive growth in many parts of the country.
MIBL, with its focus on rural and semi-urban India, offers protection of health, wealth and life to the underserved markets by providing innovative insurance solutions. Building on its strengths, MIBL aims to become India’s leading insurance broker by 2015.


About Mahindra & Mahindra Financial Services Limited

Mahindra & Mahindra Financial Services Limited (MMFSL), part of the USD 16.5 billion Mahindra Group, is one of India’s leading non-banking finance companies. Focused on the rural and semi-urban sector, the company has over 3 million customers and has an AUM of over USD 5 billion. The Company is a leading vehicle and tractor financier and also offers fixed deposits and loans to SMEs. The Company has over 1000 offices across the country and is the first finance company from India to feature in the Dow Jones Sustainability Index. 

The Company's Insurance Broking subsidiary, Mahindra Insurance Brokers Limited (MIBL), is a licensed Composite Broker providing Direct and Reinsurance broking services. 

Mahindra Rural Housing Finance Limited (MRHFL), another subsidiary of MMFSL provides loans for purchase, renovation and construction of houses to individuals in the rural areas of the country. The regulator, National Housing Bank (NHB) has a 12.5% equity stake in the Company.

The Company has a JV in the US, Mahindra Finance USA, in partnership with De Lage Landen, a subsidiary of Rabo Bank, for financing Mahindra tractors in the US.