Monday 29 September 2014

Kolkata comes together to walk for a healthier heart


Kolkata comes together to walk for a healthier heart



Kolkata : To observe the World Heart Day, over 2000 conscious citizens of Kolkata gathered at Mohor Kunja today to tread on a symbolic two kilometer path called ‘Walk for Your Heart’, a humble initiative by the BM Birla Heart Research Centre (BMBHRC), a part of the CK Birla Hospitals. The initiative was flagged off by Honorable Governor of West Bengal Shri Keshari Nath Tripathi. This event also marks 25 years of BMBHRC, the only super-speciality cardiac care hospital in the East. ‘Walk for Your Heart’ is a special initiative towards spreading awareness about the continuous rise of heart diseases in our country. 

Flagging the event off, Shri Keshari Nath Tripathi, Honorable Governor of West Bengal said, “It gives me immense pleasure to stand among so many awakened citizens of this city on this World Heart Day. The fact that people have participated in such great numbers suggests there is a growing consciousness about healthier living.”

He further added, “It is a matter of concern that we as a country are staring at the largest cardiovascular disease burden in the world. But, it is still a projection and can be altered if we all come together today to take a pledge that we will from hereon lead a healthier lifestyle.  It is not only about us, but also about our future generations. They need to be led by an example. I urge you all to shun unhealthy habits and contribute to heart healthy environment. Small caring steps taken today will prevent bigger problems of tomorrow.”  

On the occasion, Dr S P Singh, CEO, CK Birla Hospitals said, “We at BMBHRC, being the only super-speciality cardiac care hospital in the East, have been committed to caring for your heart for twenty five years now. , Heart diseases and strokes are the world’s leading causes of death, claiming 17.3 million lives every year. Fast lifestyles have taken a toll on our lives. Facts and figures point out that 80% of premature deaths result from cardiovascular disease (CVD), which could be avoided if four primary risk factors – tobacco use, unhealthy diet, physical inactivity and harmful use of alcohol can be checked. Little steps and prudent decisions like lowering salt consumption, daily exercises and a healthy lifestyle can have a positive bearing in the long run and help us emerge as a heart country.”

Dr Singh further added, “The World Heart Day is an apt occasion for us to reaffirm our commitment to a healthier, better tomorrow and emphasize the need for a systematic way of life. We need to begin the march for creating heart healthy environs and kick start a fresh beginning. We are grateful as you too join us in making this attempt a sure success.”

The occasion was also attended by Dr Nirmal Maji – President West Bengal Medical Council, Mr. Rajendra Khandelwal President – Concern for Kolkata, Mr.Pinaki Prasad Ghosh – District Governor Rotary International, Mr. Suyash Borar CEO CMRI, Dr Anindya Chatterjee COO BMBHRC.

Photo caption: Honorable Governor of West Bengal Shri Keshari Nath Tripathi and Dr. S P Singh, CEO, CK Birla Hospitals flagging off the 'Walk for Your Heart’, initiative by BM Birla Heart Research Centre (BMBHRC).
About BM Birla Heart Research Centre
B M Birla Heart Research Centre is a super specialty hospital dedicated exclusively to the diagnosis, treatment and research related to cardiovascular diseases. Since its commissioning in 1989, it has established itself as India's most advanced heart centre comparable to the best in the world. Not only do patients from all over India seek treatment here, but patients from Bangladesh, Bhutan, Nepal, Mauritius, Hongkong, Kenya and other neighbouring countries also avail of its facilities. B. M. Birla Heart Research Centre, Kolkata, India's 1st NABH accredited Hospital and also Certified by ISO 9001 - 2000,ISO 14001,OHSAS 18001 and NABL B.M. Birla Heart Research Centre is committed to providing World Class Cardiac care to patients. The centre has performed a number of breakthroughs in Cardiac Surgery and Angioplasty. BM Birla Heart Research Centre is a part of the CK Birla Hospitals.
About CK Birla Group
The CK Birla Group is a US$1.6 billion diversified conglomerate that over the years has developed a strong footprint in manufacturing, engineering, technology, hospitals and education. With over 20,000 employees, 27 manufacturing facilities and a customer base that includes some of the world's best-known companies, CK Birla Group’s businesses are present across five continents.
The Group’s Companies in sectors of Technology and Automotive are - AVTEC, Birlasoft, GMMCO, NEI and Neosym. These companies are leaders in manufacturing products for the automotive and related industries globally. The Groups’ manufacturing capability is further strengthened through its Home and Building solutions companies - HIL, Orient Cement, Orient Electric and Orient Paper. These companies manufacture everyday usage products like paper, fans, kitchen and home appliances, building materials like cement, low weight blocks and panels, pipes and fiber roofing sheets.
CK Birla Group has two hospitals in Kolkata - CMRI, a multi-specialty hospital with and BM Birla Heart Research Centre - the first NABH-accredited research and treatment centre for heart disease. The CK Birla Group has presence in the Education sector through Birla Institute of Technology, Mesra, Ranchi and Modern High School for Girls, Kolkata and Rukmani Birla Modern High School, Jaipur.
The CK Birla Group is deeply committed to creating sustainable positive impact. The Group allocates significant resources to philanthropic initiatives; including those in Science and Technology, Art and Culture, and heritage preservation. The Group also works to improve the livelihoods of rural and underprivileged communities.
For more information visit us at www.ckbirlagroup.com
For further information please contact:

Indrani Roy Choudhury: 9830076785| indrani.Roychoudhury@bm.com

Kolkata operations driving OnProcess Technology Global growth aspirations


Kolkata operations driving OnProcess Technology Global growth aspirations


Kolkata (India)OnProcess is a global leader in managing the entire lifecycle of mission critical supply chains for some of the most respected Manufacturers & Service Operators. OnProcess runs these supply chains on its own Control Tower technology, which is its intellectual property and seamlessly manages operations from seven operational centers of excellence around the world. The company is headquartered out of Ashland, MA (US), and is now significantly expanding its operations out of its Asia Pacific headquarters in Kolkata.



In support of the growth that OnProcess Technology is experiencing it is formally announcing plans to add another 50,000 + square feet, of office space at the Bengal Intelligent Park in Salt Lake Sector V, Kolkata. Mr. Ed Barry, Chief Executive Officer at OnProcess Technology, USA, said here today, “Kolkata is the largest operational base for OnProcess Technology, employing over 1500+ skilled workforces. We are growing and as per current global trends we expect to expand further our Kolkata employee base by the end of the current fiscal (2015 March end). It demonstrates our commitment to global growth providing clients with the reach, scalability and local footprint across geographies.”
“OnProcess currently has seven global offices providing Service Supply Chain Optimization to its clients across verticals such as Broadband/Wireless, Medical devices, Technology, Retail and Logistics, conducting business in over twenty-six languages. OnProcess is currently scouting for another facility to further accommodate the company's expansion plans. We are planning to move up the value chain to become a KPO ,” Mr Ed Barry said.
He also said the company’s success is driven by its people, process and technology. In the industry, OnProcess Technology is known for very analytical, deep work, which impacts significant operational metrics of these large companies. OnProcess is deeply respected for its value system and for grooming some of the best talent which gets exposed to world class work.
Globalization, increasing cost pressures on industry, techno-innovations and the prevalence of quality and performance-based operating models are driving companies to look beyond traditional BPO services. Organizations are looking at collaborative relationships that would drive operational excellence and “transform” their core businesses. OnProcess Technology has been at the forefront of this transformation providing best-of-the-breed solutions.

About OnProcess Technology: OnProcess Technology helps companies optimize and manage complex, global service supply chain operations through our process expertise, advanced analytics, technology solutions and passion for the customer experience. OnProcess Technology (ISO 27001:2005 Certified in India) develops true, often transformational, solutions to our clients’ challenges using our combined strengths in People, Process & Technology as no other company can to fully diagnose, address and solve our clients' service supply chain challenges. OnProcess Technology provides service supply chain optimization ("SSCO") and customer experience management services to some of the world's leading technology companies; giving them visibility into, control of, and actionable data-driven insights from, their service supply chain and customer experience processes. OnProcess has pioneered the development of comprehensive service supply chain optimization programs using advanced methods and technologies that can be applied to meet the specific performance goals of its clients. Working with OnProcess saves client companies millions of dollars annually.

Visit us online at: www.onprocess.com





PC Jeweller Inaugurates the First showroom in Kolkata and 46th Showroom in India


PC Jeweller Inaugurates the First showroom in Kolkata and 46th Showroom in India 
“Mercedes Benz Car” in Bumper prize amongst other gifts

Kolkata, After complementing different states and the taste of jeweller connoisseur all around the country, PC Jeweller sets another milestone in its success story with a launch of new showroom in Kolkata.

The new showroom is located at 2/8-B, Sarat Bose Road, Kolkata - 700020 (West Bengal ).
Segregated into two floors, the ground floor exhibits gold jewellery whereas the first floor houses diamond jewellery. The format also includes two exclusive lounges on the first floor for high-end purchases. The showroom is spread across a total area of Total Sq.ft Area: 8,198
Speaking on the occasion, Mr Balram Garg, Managing Director, PC Jeweller Ltd, said: “This is our First launch in the state. The overwhelming love and acceptance PCJ has received all over the country has encouraged us to expand our network rapidly. There is ample opportunity in Kolkata to experiment and innovate with designs, as people here appreciate craftsmanship, which also is an inspiration for designers to keep on bringing new designs and patterns. We always look forward to continue our journey with similar adulation here.”

The launch will be graced with the presence of Vidya Balan (Bollywood Actress). To make this launch even more special for the jewellery enthusiasts’, PC jeweller has announced special discounts and schemes on both diamond and gold jewellery; where any customer who buys diamond jewellery will get a 15% discount. An additional 5% discount will be offered on purchases of Rs 2 lakh and above. Customers who prefer gold will get a discount of 10% on the making charges of the gold jewellery along with an additional 5% discount will be offered on purchases of Rs 2 lakh and above. The scheme is exclusively available just at Kolkata showroom from 25th September 2014 till 26th October, 2014.

PC Jeweller has set new standards in the Jewellery business with their unique designs, detailed craftsmanship, incredible schemes and services. Here you can check your jewellery’s purity on ‘Carat meter’ for free!
What makes this launch even more exciting is the chance to win bumper gift i.e.
Mercedes BenzCar, the Lucky Draw to be held on 29th October at 3:00pm in the Kolkata showroom, including a lot more diamond jewellery and other 118 gifts. The Scheme applicable on, purchase of minimum of Rs. 25,000/-and above

Others Gifts :
  • 1 Diamond jewellery worth Rs 1 lakh on purchase of Rs 25000 and above
  • 2 Diamond jewellery worth Rs 50,000 on purchase of Rs 25000 and above
  • 4 Diamond jewellery worth Rs 25,000 on purchase of Rs 25000 and above
  • 5 Diamond jewellery worth Rs 10,000 on purchase of Rs 25000 and above

The Company has 45 showrooms in 37 cities covering 15 statesOne of the leading jewellery brands in the country today, PCJ houses diverse collections in varieties of diamond, stones, gold, polki and kundan. Known for their contemporary designs and innovations, their showrooms are laced with their best collections for wedding and special occasions.
About PCJ Jewellery
PC Jeweller Limited is one of the leading jewellery companies in India. The company offers a wide range of products including gold jewellery, diamond jewellery and other jewellery with a thrust on diamond jewellery and jewellery for weddings. PC Jeweller has significant jewellery manufacturing capabilities and currently has four jewellery manufacturing facilities that cater to their sales in India & Abroad. The company currently has 45 showrooms at present across 37 cities in India. For additional details, please visit www.pcjeweller.com.


Saturday 20 September 2014

CBM India launches its flagship campaign in Kolkata “Include Vidya” campaign will encourage inclusion of children with disabilities in education in India




CBM India launches its flagship campaign in Kolkata
“Include Vidya” campaign will encourage inclusion of children with disabilities in education in India

 Prerana Educational Centre, Siliguri, is leading “Include Vidya” campaign in Kolkata;
A “Walkathon” with more than 500 children with disabilities was organized to commemorate this launch.

CBM India announced the launch of its “Include Vidya” campaign in Kolkata, to include children with disabilities in education in India. Prerana Educational Centre, Siliguri, has partnered with CBM India to lead this campaign in Kolkata. A “Walkathon” with 500 children with disabilities along with mainstream and special schools, other NGOs and the Indian Army was flagged off, today, at 09:00 am, from Fountain of Joy and ended at Rabindra Sadan. An enthralling event followed at Rabindra Sadan which witnessed speeches made by West Bengal State Government officials on the topic of “inclusive education” for children with disabilities along with games and performances by the participating children. The program ended with a recommendation for ensuring inclusive education in West Bengal.

From the West Bengal State Government, Shri. Arnab Roy, Principal Secretary, School Education, Smt. Sudipta Chatterjee, State Project Director, SSA, Smt. Mita Banerjee, State Commissioner Disabilities, West Bengal, Smt. Roshni Sen, Secretary, Social Welfare Women & Child Development, Shri. Riten Roy, Director, Information & Culture Affairs and Shri. Sukanta Goswami, State IED Coordinator, West Bengal, all extended their support to CBM India’s “Include Vidya” campaign by participating in the event today. Other participants included group member organizations of this campaign such as the campaign lead, Prerana Educational Centre along withAssociation for Women with Disablities (AWWD), ANWESHA, Banglanatak dot com, IICP, Mobility India, MENTAID, NBCD, PAARIVAR-Bengal,SANCHAR, Silence andSVH.

CBM India launched the “Include Vidya” campaign, from 9th September, 2014, onwards, conducting district level events, in Balurghat-Dakhin Dinajpur District and Siliguri-Darjeeling District of West Bengal. All the activities were planned around the central theme of “inclusive education”. District Magistrate/ Sub-Divisional Officer, Additional Executive Officer, Inclusive Education for the Disabled (IED) Coordinators, School Inspectors, Special Educators, Teachers, children with disabilities, mainstream school students and volunteers actively participated in making the event successful.

Speaking about the “Include Vidya” campaign, Dr. Sara Varughese, National Director, CBM India, said, “CBM envisions an inclusive world in which all persons with disabilities enjoy their human rights and achieve their full potential. We want every child with disability to be in school, learning and playing with their friends. We urge governments, organizations and citizens to work with us to make inclusive education a reality”.

Ms.Rita Sen Gupta, Director, PreranaEducational Centre, Siliguri, West Bengal, expressed, “We are happy to championCBM’s Include Vidya campaign in Kolkata. We believe that this campaign will raise awareness and bring a change in attitude at all levels to make inclusion real.Our district and state level efforts in West Bengal will focus on ending all forms of discrimination and promoting effective participation of all children with disabilities to further the cause of inclusive education”.

Supporting this campaign, Mr. Tapas Choudhry, District Magistrate, DakhinDinajpur District said, “The Include Vidya Campaign is a very effective medium to spread awareness on inclusive education. This should an on-going annual campaign to promoteinclusive education”.

Ms.MaitreChakraborty, Deputy Magistrate – Education of DakhinDinajpur District said, “Looking at CBM’s Include Vidya event and the performances of children with disabilities along with the children without disabilities, I feel inclusion is possible”.

CBM India’s “Include Vidya” Campaign

CBM’s “Include Vidya” Campaign is to include children with disabilities in education in India.  Children with disabilities too have equal rights to access education. This goes beyond enrolment to active learning, participation in the classroom as well as the playing field and other extra-curricular activities.  The campaign complements the government’s flagship programme – SarvaSikshaAbhiyan (SSA), to achieve its goal of ‘Education for All’.

CBM India, together with partners and other key stakeholders aims to:

  • Increase enrolment and retention of children with disabilities in mainstream schools.
  • Gain community and parents commitment to ensure inclusive education.
  • Ensure children with disabilities in schools are learning with their peers.
  • Appoint special educators in general schools to fill existing vacancies and make inclusive education successful.

About CBM India

CBM is the leading disability and development organisation in India working in 21 states. CBM has over 100 years of expertise worldwide, and views disability as a development and human rights issue and addresses poverty as a cause and a consequence of disability.
Since 1967, CBM has been working in India to improve the quality of life of people with disabilities and those at risk of disability, from the most disadvantaged groups, irrespective of caste, gender or religion.
CBM works for people with all disabilities, whether visual, speech and hearing, physical, people affected by leprosy, intellectual, developmental or psycho-social impairments.
To provide quality education, trained manpower is critical. To ensure this, CBM has been instrumental in starting various professional courses such as ‘Master of Education (M.Ed.)’ - for educators to teach children with visual impairment in 1982, Bachelor of Rehabilitation Science in 1983 and subsequently, Masters of Rehabilitation Science, in esteemed institutions like Bharathidhasan, Avinashilingam and Ramakrishna Universities in India. CBM has also been instrumental in developing sign language dictionary, computerized Braille book production system and assembling and retailing of indigenous braillers to name a few.

CBM supports pre-school, primary, secondary, higher and vocational education.

About Prerana Educational Centre (PEC), Siliguri, West Bengal

PEC is a learning centre for the disabled. This is an educational and vocational training centre with cross disability approach. PEC is a State Nodal Agency Partner for National Trust looking after six districts in West Bengal as a resource centre. PEC conducts the Community Based Rehabilitation Program in four districts working through the Individual Household Program. It is a District Level Resource Organization under the SarvaSikshaAbhiyan Mission, Siliguri District. PEC is, also, the member and convener of Regional Disability Activists Forum.

Please direct all media queries to:

FairleneSoji, CBM India, Cell: +91-7259012113
BhavaniGiddu, Footprint Global Communications, Cell: +91-9999500262
ShomaGhosh, Footprint Global Communications, Cell: +91-9820091196
UttamSinghania, Kolkata, Cell: +91-9007362265 / +91-9830225843


An Annexure containing the following information is enclosed herewith:
·   Current scenario of Inclusive Education in India – Gaps and challenges
·   State Elementary Education Report Card: 2012-13: West Bengal (Gender wise)
·   State Elementary Education Report Card: 2012-13: West Bengal (Nature of Disability wise)
·   Status of Deaf - Blind (DB) Children in SSA (West Bengal)
·   State Wise Data of Multiple Disabilities (West Bengal)
·   Government efforts under SSA in States (Including West Bengal)


Annexure

Current scenario of Inclusive Education in India – Gaps and challenges

In India, children with disabilities constitute 7.8 million (census 2011) which is around 1.63% of the overall children’s population. The Government of India and International Development Organizations have been enforcing various schemes and programmes to ensure every child has access to quality education.

Statistics on disabled population in India (as per Census 2011)
Disabled persons constitute 2.21% - 2.68 crores of total population. Of this 2.21%,
In seeing – 18.8%, In hearing -18.9%, In speech – 7.9%, In movement – 20.3%, Mental Retardation – 5.6%, Mental Illness – 2.7%, Multiple disability – 7.9%, any other – 18.4%
% age of disabled population in 5-19 age group in India
10-19 age group (female -1.67, male -1.96)
5-9 age group (female -1.44, male -1.63)
The District Information on School Education (DISE) reports that the proportion of enrolment of children with disabilities at primary level to total enrolment was 1.30% in 2013-14. According to census 2011, the number of children with disabilities between theage of 5 and 10 in India is estimated to be 2.36 million; however, only 1.72 million are enrolled in schools.This lack of attention to children with disabilities will also keep India away from achieving the MDG2 - Universal primary education.

The enrolment in upper primary level has increased from 0.90% in 2012-13 to 1.18% in 2013-14, however, surveys show very low enrolment of children with disabilities beyond primary level. The various barriers children with disabilities face in enrolling and continuing in school are physical accessibility, trained teachers, study materials, and attitudinal barriers.

RTE mandates free and compulsory education to all children from 6-14 years of age. Thekey objective of RTE- SSA is Universalization of Elementary Education (UEE). Threeimportant aspects of UEE are access, enrolment and retention of all children in 6-14 yearsof age. This goal of UEE, has further been facilitated by the Constitutional (86thAmendment) Act, making free and compulsory elementary education a Fundamental Right,for all the children in the age group of 6-14 years. This Amendment has given a new thrustto the education of Children With Special Needs (CWSN), as without their inclusion, theobjective of UEE cannot be achieved. In-fact inclusion of one of the groups, which isextremely crucial for UEE, is perhaps that of the CWSN. Hence, education of CWSN is animportant component of SSA.

Status of Deaf - Blind (DB) Children in SSA (West Bengal)

DB CWSN identified
DB Enrolled in Schools
DB CWSN Enrolled SRP*
DB CWSN provided HBE#
941
499
386
56

State Wise Data of Multiple Disabilities (West Bengal)

Identified
Enrolled
SRP
HBE
25092
15488
2526
6312

*SRP - School Readiness Programme
#HBE - Home Based Education

Government efforts underSSA in States (Including West Bengal)

Several novel initiatives have been taken up toaddress the diverse needs of children with disabilities. An endeavour has also been made todevelop the necessary attitude, skills and competencies teachers require to dealeffectively with children with various disabilities. The focus of SSA is nowon reaching out to CWSN - those out of school, not covered so far and developing a strategythat will ensure that every child with disability receives support for quality education. Thisperhaps is the biggest challenge of all and a crucial determinant of the success of the inclusive education programme under SSA.



Monday 15 September 2014

SUZUKI TWO-WHEELERS ROLLS OUT 155CC ‘STREET SPORT’ MOTORCYCLE GIXXER


SUZUKI TWO-WHEELERS ROLLS OUT 155C ‘STREET SPORT’
MOTORCYCLE GIXXER
Suzuki’s flagship 155cc motorcycle from the lineage of the GSX-R1000 series



Kolkata, September 15, 2014: Crafted by the engineers of the legendary Suzuki GSX-R Series, the dream has finally reached its culmination - the Suzuki GIXXER is here!! The GIXXER was launched today by Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan. The GIXXER thrills with its power and performance! This stylish 'Street Sport' motorcycle turns the streets into a riders’ playground. It is a stylish and powerful machine, coupled with the unmatched genes of the GSX-R1000. The GIXXER also boasts of special features like a sporty dual muffler and a trendy, smartphone-resembling digital speedometer. The GIXXER is powered by a 155cc, single cylinder, air cooled engine with a five-speed gearbox. Its ultra-light weight and punchy engine with cutting edge technology enables the GIXXER to deliver power without compromising on fuel economy. GIXXER’s new engine gives an exceptional running performance with a broad low-end torque and dynamic mid-range power for strong acceleration. Suzuki claims that its latest offering is the answer to passionate bikers in India looking for a motorcycle that couples Suzuki’s legendary riding dynamics and rider ergonomics. According to Mr. Atul Gupta, Executive Vice President, SMIPL, “Loaded with exciting equipment, power, handling and trusted Suzuki quality, the GIXXER will make a statement without saying a word. It is an overall mix of elegant styling, classy on-road presence and promising performance, and will attract young bikers to rev up and ride. We expect GIXXER to create a strong foothold for

itself in the market." He added, "Suzuki is keen on providing youth-centric products for the Indian customers at a very competitive price. Our track record of new launches iterates Suzuki’s legacy built on the ethos of credibility along with advanced, unmatched engineering" In tune with its endeavours to reach out to maximum potential buyers the motorcycle major is also coming up with a marketing campaign featuring the actor-endorser Salman Khan.

Suzuki Eco Performance Engine
Suzuki two-wheelers is introducing a path-breaking and cutting edge technology to the ndian market in the form of SEP engine. The engine enables the motorcycle to deliver top-class fuel efficiency without compromising on power or performance.


The engineers at Suzuki, with their vast experience and racing heritage have developed this revolutionary new cutting edge  technology which is achieved by reducing all kinds of mechanical losses, efficient design of every component and attention to detail in our manufacturing process. This helps achieve the best of both worlds – economy and performance. 

GIXXER: 
Experience Suzuki’s flagship new 155cc motorcycle which is packed with style and performance. The GIXXER’s punchy engine and chassis was developed by the engineers who designed the legendary GSX-R series. The Suzuki GIXXER is a sporty street motorcycle with functional beauty

combining edgy styling and performance. Complemented by a light and stiff frame for sporty
handling, it offers an exhilarating ride. The engineers at Suzuki have developed a powerful new engine with cutting edge technology, which gives an exceptional running performance with a broad low-end torque and dynamic mid-range power for strong acceleration. Loaded with exciting equipment, immense power and ease of handling, the GIXXER is an invitation to ride! 

GIXXER is now available in 5 color options – Metallic Oort Grey, Candy Antares Red, Glass Sparkle Black, Metallic Triton Blue and Pearl Mirage White at a price of Rs. 75,256 (Ex-showroom, Kolkata).

ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan
wherein they have the same manufacturing philosophy of VALUE PACKED PRODUCTS right from the inception. SMIPL manufactures two-wheelers best suited for the valuable Indian customers. The Company started its India operation in February, 2006.

For further details please contact:
Torque Communications Pvt. Ltd.
Malvika Mudgal: +91 97116 87289/ malvika@torquemail.com
Ambika Gondane: +91 97117 64188/ ambika@torquemail.com

Obi Mobiles forays into West Bengal, collaborates with S.R. Overseas, Xage Communication and BalajiInfotech



Obi Mobiles forays into West Bengal, collaborates with S.R. Overseas, Xage Communication and BalajiInfotech

Teams up with these KeyDistribution partners in West Bengal for theirnewly launched smartphones

Kolkata, Obi Mobilestoday announced its launch in West Bengal throughits partnership with S.R. Overseas for South Kolkata, Xage Communication for North and Central Kolkata, and BalajiInfotechfor South Bengal. Aimed at young people aged between 16-35, Obi aims to leverage domain expertise of these key distributors to build its market in the growing ecosystem of West Bengal. Currently, Obi Mobiles offer eightsmartphones in the affordable segment, with peppy designs and cutting edge technology that match the tastes of today’s youth.
Obi Mobiles was launched in April 2014 by ex-CEO of Apple and renowned marketing veteran John Sculley.The company aims to expand the horizon of technology in the mid-range smartphone ecosystem by introducing smartphones that are a combination of fashion in terms of unique design and technology features with no compromises, put togetherat just the right price points.
Ajay Sharma, CEO, Obi Mobiles expressed, “West Bengal is an emerging market and is attracting big IT & technology players. With increasing tech savvy consumershere, there is a huge demand for innovative and trendy devices. To add to the same, buying new products during the festive season is considered very auspicious and as the spell of celebrations has just begun, we are delighted to introduce our partnership with S. R. Overseas, Xage Communication and BalajiInfotech. This will enable Obi Mobiles to facilitate the consumers in the region with relevant smartphones with latest technology and stylish looks.”He further added that, “We are also looking at tie-ups with distributors in other regions in near future and we are positive of acquiring a 5% market share across India by the end of this year.”
Obi Mobiles is embracing traditional retail channels to reach out to greater set of audience in multiple regions across the country. Alongside the sales channels, Obi Mobiles also aims to create differentiating offerings in their after sales service and hence it has set-up over 108 service centres so far.
The Obi Team
Ajay Sharma: Has over thirty years of experience in field of marketing, sales and operations in telecom, automobiles and export sector. Ajay was associated as head of smartphone division in India with brands like Micromax and HTC.

Neeraj Chauhan: CEO of Inflexionpoint, Singapore. Neeraj is leading the IT and Telecom supply chain aggregation at Inflexionpoint. He has expertise in conceptualising and executing business expansion strategies on global scale and has managed large distribution operations in previous roles.

About Obi Mobiles
Obi Mobiles which aims to be India’s most rapidly evolving smartphone company is promoted by Inflexionpoint, a globally focused IT supply chain company co-founded by John Sculley (former Apple CEO); Shane Maine (London based structured finance strategist); Gordon McMillan (Toronto-based financial services entrepreneur); and, Neeraj Chauhan (experienced global distribution entrepreneur).